Upload
the-founder-institute
View
641
Download
0
Embed Size (px)
Citation preview
http://fi.co | @founding
How To Get User Feedback Before You Launch Your Product
http://fi.co | @founding
PRE-PLANNING
http://fi.co | @founding
Finalize Value Proposition
Your company must have a clearly defined value proposition:
○ Value proposition: will attract or turn away potential customers
○ Be able to describe your product/service and why it’s valuable in 5 seconds or less
http://fi.co | @founding
Define the Biggest Need
Does your product actually solve a problem or fill a gap in the market?
○ This will be the metric you use to measure the performance of your company’s offering
http://fi.co | @founding
Create Customer’s Profile
Define your ideal customer○ Avoid generalizations when defining the perfect
customer○ View your customer as a real human (emotions,
thoughts) rather than a graph, table or percentage
http://fi.co | @founding
Know the Details
Identify your ideal customer’s demographics○ Include the age, gender, location, occupation,
income, & any more relevant details that pertain to your ideal customer
http://fi.co | @founding
Know the Details
Pinpoint Your Ideal Customers’ Motivations, Aspirations, and Goals
○ Design not only for who they are, but what they are
○ Make a list of your customers’ motivations, passions, & reasons as to why they are investing in your product
http://fi.co | @founding
Make the Most Out of it
Determine what kind of feedback you want & accept that users are always right
○ If you want■ general feedback: seek general product/service agreement■ validation: determine if your product satisfies a need or solves a
problem■ usability: focus on ease of use, understandability, intuitiveness of
flows/actions, etc.○ Keep an open mind and learn from your customers
http://fi.co | @founding
COLLECTING USER FEEDBACK
http://fi.co | @founding
Surveys
● Keep it short: 5-10 questions● Make sure every question is important & serves a
purpose - don’t waste time!● Use open ended questions to obtain more accurate
info: Rating scales and multiple answer q’s limit quality of data & answers
http://fi.co | @founding
Reach Out Directly
● Talk to your users on the phone ● Find local customers & discuss the product over
lunch/coffee● This method is tricky and requires time
commitment, but can give more insight than a hundred customer surveys
http://fi.co | @founding
Usability Tests
Usability tests can give insight on:○ features consumers are attracted to ○ what confuses the consumer○ etc.
http://fi.co | @founding
Usability Tests
Two ways to test:○ Service that provides usability testing ○ Find a local individual that fits your target
demographic ■ Give him/her a sample of your product/service■ Give him/her simple instructions■ Make observations
http://fi.co | @founding
WHAT TO DO WITH THE FEEDBACK
http://fi.co | @founding
Determine the Pain Points
Explore what problems users encountered○ examples:
■were instructions hard to understand?■did the product meet user expectation?■what were their expectations to begin with?
http://fi.co | @founding
Scrutinize Feedback
Carefully analyze the collected feedback○ Determine which feedback provides the most
value■Consider negative feedback that comes from
the “perfect” target consumers more important than positive feedback from the general reviewers
http://fi.co | @founding
Test Out the Improved Version
Implement changes to your product based on the collected suggestions
○ Test the improved version for further feedback ■ You may need to repeat this process several
times
http://fi.co | @founding
ULTIMATELY...
While this may be a long and repetitive process, repeated testing will prevent a
lackluster launch that fails to attract your consumers.
For more information on getting customer feedback for your product, go to https://www.fi.co/posts/17831