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http://fi.co | @founding How To Get User Feedback Before You Launch Your Product

How to Get User Feedback Before You Launch Your Product

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Page 1: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

How To Get User Feedback Before You Launch Your Product

Page 2: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

PRE-PLANNING

Page 3: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Finalize Value Proposition

Your company must have a clearly defined value proposition:

○ Value proposition: will attract or turn away potential customers

○ Be able to describe your product/service and why it’s valuable in 5 seconds or less

Page 4: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Define the Biggest Need

Does your product actually solve a problem or fill a gap in the market?

○ This will be the metric you use to measure the performance of your company’s offering

Page 5: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Create Customer’s Profile

Define your ideal customer○ Avoid generalizations when defining the perfect

customer○ View your customer as a real human (emotions,

thoughts) rather than a graph, table or percentage

Page 6: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Know the Details

Identify your ideal customer’s demographics○ Include the age, gender, location, occupation,

income, & any more relevant details that pertain to your ideal customer

Page 7: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Know the Details

Pinpoint Your Ideal Customers’ Motivations, Aspirations, and Goals

○ Design not only for who they are, but what they are

○ Make a list of your customers’ motivations, passions, & reasons as to why they are investing in your product

Page 8: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Make the Most Out of it

Determine what kind of feedback you want & accept that users are always right

○ If you want■ general feedback: seek general product/service agreement■ validation: determine if your product satisfies a need or solves a

problem■ usability: focus on ease of use, understandability, intuitiveness of

flows/actions, etc.○ Keep an open mind and learn from your customers

Page 9: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

COLLECTING USER FEEDBACK

Page 10: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Surveys

● Keep it short: 5-10 questions● Make sure every question is important & serves a

purpose - don’t waste time!● Use open ended questions to obtain more accurate

info: Rating scales and multiple answer q’s limit quality of data & answers

Page 11: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Reach Out Directly

● Talk to your users on the phone ● Find local customers & discuss the product over

lunch/coffee● This method is tricky and requires time

commitment, but can give more insight than a hundred customer surveys

Page 12: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Usability Tests

Usability tests can give insight on:○ features consumers are attracted to ○ what confuses the consumer○ etc.

Page 13: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Usability Tests

Two ways to test:○ Service that provides usability testing ○ Find a local individual that fits your target

demographic ■ Give him/her a sample of your product/service■ Give him/her simple instructions■ Make observations

Page 14: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

WHAT TO DO WITH THE FEEDBACK

Page 15: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Determine the Pain Points

Explore what problems users encountered○ examples:

■were instructions hard to understand?■did the product meet user expectation?■what were their expectations to begin with?

Page 16: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Scrutinize Feedback

Carefully analyze the collected feedback○ Determine which feedback provides the most

value■Consider negative feedback that comes from

the “perfect” target consumers more important than positive feedback from the general reviewers

Page 17: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

Test Out the Improved Version

Implement changes to your product based on the collected suggestions

○ Test the improved version for further feedback ■ You may need to repeat this process several

times

Page 18: How to Get User Feedback Before You Launch Your Product

http://fi.co | @founding

ULTIMATELY...

While this may be a long and repetitive process, repeated testing will prevent a

lackluster launch that fails to attract your consumers.

For more information on getting customer feedback for your product, go to https://www.fi.co/posts/17831