How Do You Get More SEO Leads to Help Grow Your Business?

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How Do You Get More SEO Leads to

Help Grow Your Business?

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Use these website optimization tips to attract more traffic to your site, convert more SEO leads and grow your business.



Your Website Is The Hub• … and that makes it the ideal forum for generating SEO leads• What are “SEO Leads” … exactly?• People who originally find your site because it shows up in the

organic (free) results when they search on Google or other search engines.



Generating Leads is a Two-Step Process

1. First, you must help people find and visit your website. 2. Once they get there give them a good reason to begin a

conversation.

• Once they begin the conversation your Website Visitor has officially become a Lead.



Content Creation and Website Optimization

• People will want to read great content but how do they discover it among the vast offerings on the internet?

• This is a little like the chicken and egg … which comes first? In practical application, it's more a tandem effort.



Content Creation• Messaging. When people come to your website is it

immediately obvious to them what your site is all about? Will they know what to do next — and why they should do it with your business?

• Educate and Offer Value. What's in it for them? And don't forget, most people are NOT ready to buy when they first visit your website. So also keep in mind what questions people ask at different points in the process and create some content for people in each stage of your sales funnel.



Content Creation• Quality Content. Ultimately you want a large library of

content on your website but as search engines get smarter and buyers get more selective it's even more important that what content you do have is quality content.

• How do you do that? Here’s three things to keep in mind:1. Write what you know.2. Post unique content.3. Keep it current.



Content Creation• Write what you know. You're the expert! Let people see that

through your content.• Post unique content. It's your website; the content should be

yours as well. Both people and search engines will appreciate it.

• Keep it current. Be sure you're talking about things that are important NOW. Freshen up old blog posts with updates. Be sure your "news" section doesn't have outdated items — especially if it shows up on your home page.



Website Optimization• Before people find your website they look for it — or, more

precisely, they look for something you talk about on your website.

• So, think about what words or phrases (keywords) they might use in their search and put them in your content.

• Careful though. You want to use keywords as often as necessary — but don't get crazy. Search engines do not appreciate keyword stuffing.

• So, how much is enough?



Website Optimization• Include a keyword in important page elements like the title,

the text within the body of the content, and the page URL — but be sure you don't use them out of context within the body content.

• Use a primary keyword on each page. You can use other keywords on the page but by making one your primary focus you increase the page's authority with search engines like Google.

• Write for your audience first, search engines second. Write your content first and then optimize it for search. If you write for search engines first humans will recognize that — and they won't like it.



Website Conversion: Calls to Action

• Now that you have a website visitor you don't want them to leave without providing a way for you to contact them.

• Unless you give them guidance, Website Visitors won't become SEO Leads. Now you have to tell them what to do using Calls to Action (CTAs).

• How do you do that?




• Make it clickable. Not only should it be clickable; it should look clickable. Create a button or add a hover effect to an image or some other page element.

• Keep it simple. This is one time where less is more. Make a clear and simple offer.

• Big and bold. Make them stand out from other elements on the page — but don't get carried away.




• And where does your CTA take people? • To a Landing Page, which provides more details about your

offer and a form people can submit in order to receive it. • At a minimum the form should require a valid email address.



Just Do It• Take these tips and run with them to improve your online

brand, convert more visitors to leads and grow your business.


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Small Business & Entrepreneurship

How Do You Get More SEO Leads to Help Grow Your Business?