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Google My Business 04/19/2016

Google My Business for Optometrists

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Page 1: Google My Business for Optometrists

Google My Business

04/19/2016

Page 2: Google My Business for Optometrists

investor presentationSUREFIRE SOCIAL

Surefire Social® began as an idea. Around 2007, the Internet changed in several significant ways (think Web 2.0) and for the first time, local businesses could compete with large companies for visibility. Content and proximity signals became the two important “currencies” for visibility. Everything you do in digital today needs to be “social”, and hence the name, Surefire Social.

www.surefiresocial.com2016Proprietary + Confidential

Page 3: Google My Business for Optometrists

Jeff WhiteCertified Coach,Surefire Social

Dr. Alan GlazierFounder/CEO, Shady Grove Eye and Vision

Today’s Hosts

Page 4: Google My Business for Optometrists

GOOGLE MY BUSINESS

• What is it?

• Why is it important?

• How do I get one?

• How do I diagnose issues?

• How do I determine the value?

Page 5: Google My Business for Optometrists

GOOGLE MY BUSINESS / TIMELINE

• 2004 – Google Local• 2005 – Google Maps• 2009 – Google Place Pages for Maps• 2011 – Google+• 2011 – Google+ Pages• 2014 – Google My Business

○ Your business info on search, maps, G+○ Reviews○ Insights○ App / mobile manageable

Page 6: Google My Business for Optometrists

WHAT IS A GMB LISTING?

Page 7: Google My Business for Optometrists

WHAT DOES GOOGLE WANT?

A: Make it as easy as possible to get the “best” information to my customers…

…with the least amount of clicks.

“Best” = quality, relevant

Page 8: Google My Business for Optometrists

WHY IS THIS IMPORTANT?

• Your Business Has a Digital Footprint• Google Has an Opinion of Your Digital Footprint

Page 9: Google My Business for Optometrists

WHY IS THIS IMPORTANT?

• Google My Business Listing = is your online “digital anchor”

• Your website

• Social sites/activity

• Reviews

• Accurate online directory listings

Page 10: Google My Business for Optometrists

WHY IS THIS IMPORTANT?

Directory Listings

1. Google My Business2. Google My Business3. Google My Business4. Main Directories (BBB, Yelp, Facebook, Yahoo,

Bing, Yellow Pages)5. Vertical Directories (HealthGrades)

Page 11: Google My Business for Optometrists

CONSISTENCY MATTERS

Page 12: Google My Business for Optometrists

WHY IS THIS IMPORTANT?

Google is constantly evolving/testing

• 7 to 3 pack• No ads on right

col• Phone # in

organic

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WHERE DO I START?

Your GMB Listing

1. Does it already exist?2. Claim it or Create it

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GET YOUR GMB LISTING

● Google My Business page○ https://www.google.com/business/○ Verification process / post card○ Get at least 5 reviews!

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WHAT IS A HEALTHY GMB LISTING?

● Photos○ Identity photos○ Types of photos

■ Interior■ Exterior■ Photos at work■ Team photos

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IS MY GMB LISTING HEALTHY?

GMB Pitfalls for Optometrists

1. GMB Guidelines for Medical Practitioners2. Do you list the practice? The doctors? Both?3. Did you merge with another practice?4. Do your new doctors have GMB pages?

Page 17: Google My Business for Optometrists

GMB Guidelines for Medical Practitioners● Individual Practitioners

○ John Smith, OD

● Multiple Practitioners at 1 Location○ ACME Eye Care○ John Smith, OD (DON’T INCLUDE BUSINESS

NAME)

○ Mary Jones, OD (DON’T INCLUDE BUSINESS NAME)

● Solo Practitioner at Branded Organization○ [brand/company] : John Smith, OD

IS MY GMB LISTING HEALTHY?

Page 18: Google My Business for Optometrists

IS MY GMB LISTING HEALTHY?

Do I have a GMB Problem?

Log into your Google My Business dashboard• Do you have more than 1 GMB listing?

Google.com/mapmaker

• Search for your city, state• Search for your business phone number

Consistent business info across directories?

• https://www.surefiresocial.com/check-your-directory-listings/

Page 19: Google My Business for Optometrists

IS MY GMB TRAFFIC VALUABLE?

Am I Getting Traffic from my GMB Listing?

Log into your Google My Business dashboard• Insights

Page 20: Google My Business for Optometrists

IS MY GMB TRAFFIC VALUABLE?

What is that traffic doing on my web site?

• Set up UTM tracking• Google url builder

Page 21: Google My Business for Optometrists

Are you interested in getting a local search visibility checkup or a copy of this presentation?

Call 703-788-6730

or

[email protected]

Page 22: Google My Business for Optometrists

/SurefireSocial @surefiresocial Surefiresocial.com