Global Oral Care Market Size, Share, Growth & Forecast 2025

MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

2015 – 2025

GLOBAL ORAL CARE MARKET

FORECAST & OPPORTUNITIES

2

Scope of ReportProduct of Interest (POI): Oral Care

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year Range

REGION

• Asia-Pacific

• Europe

• North America

• South America

• Middle East &

Africa (MEA)

The Oral Care market is expected to grow at a substantial CAGR during the forecast period. Withgrowing concerns regarding oral hygiene, Oral Care market has been registering healthy growth rateover last decade. An increasing number of companies are launching various new and innovativeproducts to address demand emanating from a broad section of consumers. Moreover, increasingpenetration of Oral Care in rural areas is anticipated to positively influence the market over the nextfive years.

Market SegmentationDISTRIBUTION CHANNEL

• Hypermarkets/Super

markets

• Convenience Stores

• Retail Pharmacies

• Dental Dispensaries

• Online

PRODUCT

• Toothpaste

• Toothbrush

• Mouth Wash

• Dental

Accessories/Ancillar

ies

3

Table of Contents

S. No. Contents Page No.

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Oral Care Market

4. Executive Summary

5. Voice of Customer

6. Global Oral Care Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1.By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))

6.2.2.By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)

6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)

6.2.4. By Company (2019)

6.3. Market Attractiveness Index

4

Table of Contents


7. Asia-Pacific Oral Care Market Outlook


7.1.1. By Value


7.2.1. By Product

7.2.2. By Distribution Channel

7.2.3. By Country (China, India, Japan, Australia, South Korea)

7.3. Asia-Pacific: Country Analysis

7.3.1. China Oral Care Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product

7.3.1.2.2. By Distribution Channel

7.3.2. India Oral Care Market Outlook


7.3.2.1.1. By Value




5

Table of Contents


7.3.3. Japan Oral Care Market Outlook


7.3.3.1.1. By Value




7.3.4. Australia Oral Care Market Outlook


7.3.4.1.1. By Value




7.3.5. South Korea Oral Care Market Outlook


7.3.5.1.1. By Value




6

Table of Contents


8. Europe Oral Care Market Outlook


8.1.1. By Value


8.2.1. By Product


8.2.3. By Country (France, United Kingdom, Germany, Spain, Italy)

8.3. Europe: Country Analysis

8.3.1. France Oral Care Market Outlook


8.3.1.1.1. By Value




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Table of Contents


8.3.2. United Kingdom Oral Care Market Outlook


8.3.2.1.1. By Value




8.3.3. Germany Oral Care Market Outlook


8.3.3.1.1. By Value




8.3.4. Spain Oral Care Market Outlook


8.3.4.1.1. By Value




8.3.5. Italy Oral Care Market Outlook

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Table of Contents



8.3.5.1.1. By Value




9. North America Oral Care Market Outlook


9.1.1. By Value


9.2.1. By Product


9.2.3. By Country (United States, Canada, Mexico)

9.3. North America: Country Analysis

9.3.1. United States Oral Care Market Outlook


9.3.1.1.1. By Value




9.3.2. Canada Oral Care Market Outlook

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Table of Contents



9.3.2.1.1. By Value




9.3.3. Mexico Oral Care Market Outlook


9.3.3.1.1. By Value




10. South America Oral Care Market Outlook


10.1.1. By Value


10.2.1. By Product


10.2.3. By Country (Brazil, Argentina, Colombia)

10.3. South America: Country Analysis

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Table of Contents


10.3.1. Brazil Oral Care Market Outlook


10.3.1.1.1 By Value




10.3.2. Argentina Oral Care Market Outlook


10.3.2.1.1 By Value




10.3.3. Colombia Oral Care Market Outlook


10.3.3.1.1 By Value




11. Middle East & Africa Oral Care Market Outlook


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Table of Contents


11.1.1. By Value


11.2.1. By Product


11.2.3. By Country (Saudi Arabia, South Africa, UAE)

11.3. Middle East & Africa : Country Analysis

11.3.1. Saudi Arabia Oral Care Market Outlook


11.3.1.1.1. By Value




11.3.2. South Africa Oral Care Market Outlook


11.3.2.1.1. By Value




11.3.3. UAE Oral Care Market Outlook


11.3.3.1.1. By Value

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Table of Contents





12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Pricing Analysis

15. Competitive Landscape

15.1. Players Profiled

16. Strategic Recommendations

17. About Us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global Oral Care

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary

and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global Oral Care market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global Oral Care market. The team has analyzed the outlook

of various segments of this market, while considering the major influencing factors such as growing concerns regarding oral hygiene. The study

includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global

Oral Care market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Oral Care companies, channel partners, market

influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 Oral Care companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain stakeholders

in the global Oral Care market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard

deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by product, by distribution channel, by region and by

company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by product, by distribution channel, by region and by company were calculated based on the responses received through primary

surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Oral

Care markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating

the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global Oral Care

market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),

with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ The Procter & Gamble Company

▪ Unilever PLC

▪ Colgate-Palmolive Company

▪ GlaxoSmithKline PLC

▪ Johnson & Johnson Consumer, Inc.

▪ Church & Dwight Co.

▪ LG Corporation

▪ Dr. Fresh, LLC

▪ Sunstar Suisse SA

▪ Lion Corporation

▪ Henkel AG & Co. KGaA

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “Global Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental

Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries,

Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo significant growth rate during the forecast period owing

to the growing awareness among consumers towards dental hygiene. The increasing prevalence of dental caries, periodontal and other dental

diseases is one of the key factors behind the growth of this market. Furthermore, increasing number of small and private dental clinics and dental

dispensaries are some other major factors propelling the growth of oral care market, globally.

Various governments and dentists are also creating awareness about oral hygiene through different programs and events. This is a major

booster for the growth of oral care market. Adding to this, the technological advancement has led to innovation of new products such as electric

toothbrushes which is gaining huge traction in the global market. Apart from this, launch of products like fresh breath strips and chewing gums

are further supporting the growth of global oral care market. The increasing affordability and availability of oral care products are expected to

drive the market growth in the coming year.

However, the global oral care market might also face some major challenges. Lack of awareness about oral care in rural areas might limit the

growth of this market. Apart from that, the increasing circulation of counterfeit oral care products might pose as a greater threat for

manufacturers.

The global oral care market is segmented based on product, distribution channel and region. Based on product, the market is split into

toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Among them, the toothpaste segment held largest market share in 2019

owing to their high usage across all income and age groups. The availability of different forms of toothpaste like pastes, gels, powders and

polishes is further expected to fuel their demand in the coming years. However, the toothbrush segment is expected to undergo fastest growth

during the forecast period due to the launch of advanced products such as electric and battery-powered toothbrushes which are gaining huge

traction in the global market.

Based on distribution channel, the global oral care market is segmented into hypermarkets/supermarkets, convenience stores, retail pharmacies,

dental dispensaries and online. Among these, the convenience stores segment accounted for largest market share in 2019 owing to the

presence of a large number of convenience stores around the world. However, the online segment is anticipated to witness fastest growth in the

coming years owing to the increasing preference of consumers to shop online The huge discounts being offered by various e-commerce sites is

also attracting a lot of consumers, which is driving the segment growth.

Major players operating in the global oral care market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company,

GlaxoSmithKline PLC, Johnson & Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Dr. Fresh, LLC, Sunstar Suisse SA, Lion

Corporation and Henkel AG & Co. KGaA. The companies are launching their own online purchasing portals to increase their consumer base by

offering lower price on their products. Other key growth strategies being undertaken by manufacturers include mergers & acquisitions.

“Region wise, Asia-Pacific dominated the oral care market in 2019 and is further expected to hold its dominance during the forecast period, which

can be attributed to high prevalence of dental caries and other dental diseases in countries such as India and Malaysia. Apart from this, the rising

geriatric population in the region, which is more prone to oral problems, is serving as a major driver for the market growth in Asia-Pacific region,”

said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

https://www.techsciresearch.com/report/oral-care-market/4976.html

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Sample Data - Snapshot

Global Oral Care Market Size, By Value (USD Million), 2015-2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2015 2019 2020E 2025F

By Value (USD Million)CAGR BY VALUE: XX% CAGR BY VALUE: XX%

North America Oral Care Market Share, By Product, By Value, 2015–2025F

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Toothpaste Toothbrush Mouth Wash Dental Accessories/Ancillaries

United States Oral Care Market Share, By Distribution Channel, By Value, 2015–2025F

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%20%

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20%

20%

20%

20%

20%

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20%20%

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20%

20%

20%

20%

20%

20%

20%

20%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Hypermarkets/Supermarkets Convenience Stores Retail Pharmacies Dental Dispensaries Online

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Report Name: GLOBAL ORAL CARE MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

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