A Recipe for SuccessGiving Back:

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“Giving is not just about making a donation.It is about making a difference.”—Kathy Calvin, CEO and President, United Nations Foundation

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For many restaurants, fundraising and volunteering are key ingredients in their recipe for success. Why? Because giving back is good for the community and for business. Consumers today are more socially conscious and expect the restaurants they dine in to be socially responsible as well.

of Americans say they have a more positive image of a company that supports a cause.

of Americans say they are more likely to trust and would be more loyal to companies that give back.

of U.S. Consumers consider social responsibility when deciding where to spend their money.

Here are a few ways that giving back helps you serve more than just great food.

93%

90%

82%

Improve Your CommunityGiving back locally results in a better place to live and work for the company, its employees and community members. Whether building homes, fixing up a park, or feeding those in need, give back programs are making a difference in communities large and small.

HCT values more than just chicken. It is about people—both theirs and community. HCT provides jobs to those who need a second chance at work, including individuals who are currently homeless, previously incarcerated, or facing another barrier to employment. HCT helps employees focus on what’s next by supporting both their personal and professional goals with an array of benefits once hired.

Serving More than Great Food

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Create Community Participation in give back programs shows your customers that you truly care about the community. Positive news is quickly shared which helps you gain exposure and become a respected part of the community. The result is more customers, profits and connections.

Cava Mezze Grill is cultivating relationships with neighbors and creating opportunities for those who need it most. Through their support of nonprofit organizations, like City Blossoms and the Garden School Foundation, Cava Grill is promoting healthy eating and urban gardening skills. Customers can support the program by paying with the Cava mobile loyalty app with 1% of all app sales donated.

Serving More than Great Food

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Engage EmployeesGiving back shows employees that your company cares about more than just the bottom line. Employees who volunteer are happier, healthier and more invested in their work. In addition, giving back as a team connects teammates to each other, the company and the community.

The Cheesecake Factory Foundation’s team sponsorship program supports staff member teams for fundraising or community service projects benefiting charities of their choice. Teams have been organized for walk-a-thons and community projects like tree planting or serving a meal at a local shelter. A financial donation is made based on the number of staff members on the team. The more ‘Give Back’ staff members, the larger the donation.

Serving More than Great Food

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Increase Brand Visibility and LoyaltyCommunity involvement has a big effect on how customers view your brand. Being socially responsible creates goodwill and a positive image for your brand.

Rosa’s pay-it-forward pizza program began when a single customer asked if he could buy a slice for a homeless person. Customers purchasing a slice for those in need write words of encouragement on Post-it notes that are then placed on the wall to show that a slice was purchased. Homeless individuals may come in, take a Post-it off the wall and exchange it for a slice. To date, more than 8500 slices have been purchased, with Rosa’s feeding up to 30-40 homeless people a day. The program has earned widespread publicity for Rosa’s and even an appearance on Ellen for the owner.

Serving More than Great Food

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Mission Restaurant Supply believes in giving back to our local community. Our contributions and volunteer efforts help create better places to live and work for our customers and employees. Here are a few examples of how Mission gives back:

• 20% of our after-tax profit is donated to charitable organizations.

• Employee contributions support the Mission Restaurant Supply Scholarship Fund to help Culinary Arts students attend St. Phillip’s College in San Antonio.

• Mission Restaurant Supply employees, business partners, and extended families helped raise $350,000 for LLS (Leukemia & Lymphoma Society) in 2015.

Mission Restaurant Supply Gives Back

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About MissionRS.comMissionRS.com is known nationwide for our dedication to extraordinary customer service, a family-like atmosphere, and strong commitment to the industry. Our team is comprised of restaurant supply and equipment experts that are focused on our customer success. Long term relationships and customers have helped us grow, and we’re committed to continuing that personal service. From our website to our stores to our team, we aim to provide the best. We look forward to serving your supply needs,

The MissionRS.com Team

Paul Luis Christina Sandy Joel

Source:http://www.formomentum.com/aboutcausemarketing/causemarketingstatistics.aspx

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