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of people in Spain are currently using their mobile devices to watch film trailers. MOVIES ON THE GO 42% of 25-34 year olds who viewed movie trailers on their mobile device said that it influenced their decision to go and see the movie. 50% have clicked on a link to a movie advert via their mobile device. of under 34s research for a movie via mobile device. 54% of 18-34 year olds have bought cinema tickets via their handset. TRAILERS TICKETS MOBILE ADVERTISING 29% of mobile phone owners want to get tickets delivered to their phones. 70% of those of who clicked on advertising on a mobile device are under 44. Under 34s are 40% more likely to have purchased a ticket via a handset. 40% 36% 69%

Estudio MMA: Movies on the go!

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of people in Spain are currently using their mobile devices to watch film trailers.

MOVIES ON THE GO

42%

of 25-34 year olds who viewed movie trailers on their mobile device said that it influenced their decision to go and see the movie.

50%

have clicked on a link to a movie advert via their mobile device.

of under 34s research for a movie via mobile device.

54%

of 18-34 year olds have bought cinema tickets

via their handset.

TRAILERS

TICKETS

MOBILE ADVERTISING

29%

of mobile phone owners want to get tickets delivered

to their phones.

70%

of those of who clicked on advertising on a mobile device are under 44.

Under 34s are 40% more likely to have purchased

a ticket via a handset.

40%

36% 69%