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7 Questions You need to askbefore Outsourcing your
Content MarketingHephzySocial
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The contentmarketinginstitute 2016 B2Breport stated the
challenges B2B businessesare going through in content
marketing.
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Are you experiencing the same challenges inyour
company/business/organization?
If, Yes,Then,
You need a Content Marketing Agency.But, Wait!
It's not that easy!Answer the following questions and you can
go
ahead to hire one!
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What is your budget forContent Marketing?
1
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The more budget you allocate forcontent marketing, the better
the result.In a survey, more than half (51%) of b2bbusinesses said
they will allocate morebudget to content marketing this year.
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2
Will you work with a ContentMarketing Agency or a
Freelancer?
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If you want to get maximum result from yourContent marketing
efforts, then outsoure a
part or all of it.
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3
Do you have contentmarketing skills ?
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Content marketing is a sure way of driving traffic toyour
business. However, it is not easy. If you wantto be successful in
this endeavour, you will need to
have 3 main skills:
* Writing* Niche expertise
* Effective promotionIf you don't have any or all of these
skills, you need
to outsource to a content marketing agency.
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A survey revealed that 42% companies do not havethe expertise to
implement content marketing
effectively.
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4
Does content marketing fit intoyour overall marketing
efforts?
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Most business owners hire Contentmarketers because they have
other aspects
of the business to oversee.
You need to make sure that the contentmarketing efforts fit into
every other aspectof your marketing such as, lead generation,
conversion, repeat business, increaserevenues e.t.c.
http://www.hephzysocial.com/
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5
Which Content marketingprocess will be used?
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When you decide to hire a content marketer, you need toknow the
content marketing process that will be used foryour business. A
content marketer should be able to help
you plan your business growth.
Business owners specified three major challenges incontent
marketing. They are:
1. Producing engaging content2. Measuring content
effectiveness3. Producing content consistently
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If you are facing one or more of the challengesabove, you need
to outsource your
Content Marketing
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6
How will you measure thesuccess?
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You need to specify what you want toachieve with Content
marketing. There
are many ways you can measuresuccess as seen in the chart
below:
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You can choose any metric that matches your goal. It can
besales, website traffic, subscriber growth etc. Each of these
metrics requires content to achieve a good ROI. Let your content
marketer know your goals and metrics.
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7
Should you hire a ContentMarketer as an editor?
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If you run a small business with a big budget andwill like to
work with freelancers instead of
employing a content marketer, why not? You canuse freelancers to
create content for you and thenemploy a content marketer as an
editor. The editorwill be the one to review the freelancer's
work,
distribute and promote the articles ondifferent platforms.
The issue here is that it can be expensive to do that. You will
need to fix a pay. This will help you to freeup your time for more
important business deals.
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You see, it is easy than you think. Answer thequestions above
and you are one step ahead of
your competitors.
Hephzysocial (www.hephzysocial.com) is acontent marketing agency
that can help you solve
all your content marketing issues.
Send a mail to [email protected] NOW!
http://www.hephzysocial.com/
