6 Actionable Google Analytics Metrics You Can Use To Improve Your Marketing
mmspark.comLooking at your Google Analytics dashboard can feel a bit like being asked to take control in the cockpit
Like many things, the 80/20 rule applies and you only need to track 6 key Google Analytics metrics to significantly improve your marketing.
Knowledge really is power.
mmspark.com#1 Daily visitors
Q. How many unique visitors are visiting your site? A. Track the trends and see if visitors are increasing over time A. Track the impact of blogging, social media, and offline promotions
We provide our Done For You clients with a monthly report on their traffic, leads and website clicks because at the end of the day that's what's important.
mmspark.com#2 Bounce Rate
Bounce rate is the number of people who only visit one page of your site before bouncing off again. It's an indication of relevance, message clarity, and usefulness
If your bounce rate is high it means people are visiting your site but not staying. Unfortunately this affects your Google ratings too because Google favours sites with a low bounce rate.
mmspark.comA low bounce rate shows that you're offering relevant and useful content for your audience. (Click Here to learn more about improving your Search Engine Optimisation using these metrics.)
mmspark.com#3 Time on site
Similar to Bounce rate, "Average session duration" is an indication of the relevance, usefulness and how you engage your visitors.
mmspark.comReaders that find your content useful will stay longer and visit multiple pages.
~ Helps your SEO rankings
~ Shows youre providing potential customers with relevant information. Bingo!
#4 Social Media
Track the impact of the time & money youre spending promoting your business on Social Media
Is Twitter outperforming Facebook?
Or LinkedIns blowing Google+ away?
Using this information you can also decrease your bounce rate, and increase time on site.
mmspark.comCan you see how this informs your sales and marketing and can put you way ahead of your competitors?
Know where your website visitors are coming from You might be surprised!
#6 Behaviour Flow
This is extremely informative for marketing purposes. ~ See which pages people enter and exit your website from
mmspark.comYou can see which pages and posts get the most traffic.
And which are most likely to engage visitors
Remember we want our visitors to visit more than one page, and to spend more time on our site.
mmspark.comUsing this metric I discovered that an old blog post, and a webinar I ran over 2 years ago are still generating significant traffic to the mmspark.com website.
BONUS TIP: Check your demographics
Do you know the gender, age and interests of your web visitors?
Are your providing information that's relevant to them?
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