RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP

DAY 4INTERNATIONALCES2015

1 ZANOHTTP://WWW.FLYZANO.COM/

WHAT IS IT? ZANO is an ultra-portable, personal aerial photography and HD video capture platform. It’s small enough to fit in the palm of your hand and intelligent enough to fly by itself. ZANO connects directly to your smart device (iOS or Android) via onboard WiFi and enables you to instantly begin capturing and sharing moments.

WHY SHOULD YOU CARE? It’s a new way to think about content creation for your brand. Maybe you can use it for a social campaign or marketing stunt idea. The tech is here, now you just need an execution to carry it out.

RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP

DAY 4INTERNATIONALCES2015

2 GLIDE HTTP://WWW.GLIDE.ME/

WHAT IS IT? Glide is the world’s first and only instant video messenger app. The moment a user taps record, the video message is sent simultaneously LIVE to recipients and stored to the cloud for on-demand viewing anytime.

WHY SHOULD YOU CARE? Since chats no longer need to be scheduled, users don’t have to wait for friends to start a conversation. Which means your brand can literally play in real-time with consumers on this ever growing platform.

RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP

DAY 4INTERNATIONALCES2015

3 ZUTA POCKET PRINTER

HTTP://WWW.ZUTALABS.COM/WHAT IS IT? The ZUtA Pocket Printer is a portable printer, not bigger than your fist, that prints on paper surface anywhere from any wifi enabled electronic device.

WHY SHOULD YOU CARE? On-demand real-time content creation wins out again with this device. What are the retail opportunities merged with social that can take advantage of this printer? What sorts of access can you give consumers to print via your brand at branded events and destinations for others to see?

RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP

DAY 4INTERNATIONALCES2015

4 AMPLIFIERHTTP://AMPLIFIER.COM/

WHAT IS IT? Amplifier enables “community commerce” for crowdfunded products via Kickstarter and Indiegogo. So once a crowdfunded platform is successful you can hit up Amplifier to make your merchandise and ship it across the country to backers.

WHY SHOULD YOU CARE? If you have a crowdfunded marketing execution, here is a great startup to turn to to help reduce costs and ease logistics.

RECAP 5 START UPSAT CES EVERY BRAND SHOULD KNOW

INTERNATIONALCES2015

M A T T D O H E R T Y, ASSOCIATE DIRECTOR , GLOBAL DIGITAL CREATIVE DEVELOPMENTOGILVY & MATHER WORLDWIDE

RECAP

DAY 4INTERNATIONALCES2015

5 CONCEPT KICKER HTTPS://WWW.CONCEPTKICKER.CO/

WHAT IS IT? Concept Kicker enables concept artists to bring their work to the physical world and sell it. Artists upload their 2D designs, fans back the artwork they like through crowdfunding, and once a piece of art hits it’s goal, Concept Kicker created a 3D model of the art, 3D prints it, and ships it to the fans.

WHY SHOULD YOU CARE? It’s crowdfunding creator platform is ripe for any brand looking to create original and branded content. Have a crew of branded characters? Looking to create a line of specialized branded designer toys in sync with your campaign? All you need to have is the idea that implements the platform and the rest is basically done for you.