20 transactional email writing tips

20 email writing tips for Transactional emails.

A collection of tips compiled from insights by today’s top email marketers

Improve your mailing list quality

Just because it’s big, doesn’t mean it’s good.

Theme #1

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Segment your mailing list

Personalize content by interests, hobbies, carreers and user behaviour.

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Focus on your subject line

Your subject line is the most important written piece of your email.

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Make your subject line relevant and enticing

Take your time when writing a subject line - it’s the first thing that your readers will see...

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Test out different formats

Figure out which format your market likes best.


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Try varying lengths of subject lines

Different lengths of subject lines will also suit various emails differently.


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Write straightforward subject lines for

transactional emails

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Try the casual approach

If your subject line is casual and personalized, your readers will be more likely to open your emails.


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Use sentence case

Using sentence case in your subject lines makes them look friendlier and less formal.


Write great content

If your reader is impressed by your subject line, the content had better not disappoint them.

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Have you seen the original guide where these tips are described in more detail? And the samples?

See it now: www.kotive.com/email-writing-tips

P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.

http://www.kotive.com/email-writing-tips


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Be consistent

Wherever possible, use similar layouts and color-schemes.

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Make information easy to find and to understand

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Don't let your emails get boring

Add some comic relief to the end of your email, after the important information has been seen.

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Your writing style

How you write your content is just as important as what you write about.

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Write as if you are speaking to one person

Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'.


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Have a clear Call to Action

For the most part, an email without a Call to Action is a waste of time.


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Order instructions chronologically

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Step 1: Log out and log back in again.Step 2: If that doesn't help, start by going

to your Account Details page…

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Say thank you

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People appreciate gratitude, and if they are a customer, they deserve it, too.

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Use your P.S. wisely!Most readers start by reading the subject line, and

then skip to the bottom of your email, reading the P.S.







Personalization

Personalized mails have a 29% higher open rate and 41% unique click-through rate.

Theme #5

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Use their name!

Instead of starting an email with 'Hello', why not try 'Hello, John!'


Practical tips

In order to get accurate open rate results, there are a few things on the technical side

that can help you out.

Theme #6

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Avoid spam filtersAvoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time

only' and 'They're just giving it away'.


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Optimize emails for mobileOver half of all emails are opened on mobile

devices.


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Make sure that they know they can reply

“P.S. You can reply directly to this email if you'd like to get in touch.”

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A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which

variations come out on top.







Small Business & Entrepreneurship

20 transactional email writing tips