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www.startupmasters.eu
15 Key Factors for Online Success
Speakers
Dimitar Savov CEO @ Startup Masters
Simeon PrusiyskiCTO @ Startup Masters
www.startupmasters.eu
Startup Idea, Goals...● Brainstorm your idea
✓ What’s the problem?
✓ Who suffers it?
✓ How big is it?
✓ How do you solve it?
● Goals✓ Clear
✓ Measurable
✓ Achievable
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www.startupmasters.eu
Validation ● Who will use it ?
● Will they buy it ?
● Reach out to your users
✓ Get Out
✓ Listen
✓ Talk
✓ Learn
● Look for the “Shut up and take my money moments”
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Business Strategy & Monetization● Competition
● Differentiation
● Strategy
● Revenue
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Storyboarding & Sketching
● Narrative Visualisation - Before Writing anything
✓ How it works
✓ How it looks when it’s done
● Sketching & Storyboarding
✓ Short Version
✓ Long Version
✓ Examples
{ Pen & Paper }
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Repeat steps 1 to 4until you have nothing to change
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Wireframing & Prototyping
● Layout● Behavior● Step By Step● Screen by Screen● User Guidance
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Design● Branding & Visual Identity
✓ Logo
✓ Color Scheme
✓ Style guide
✓ Apply across the board
● Basic Principles of Design✓ Form Follows Function
✓ Gestalt Principles
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Solution Planning & Technical Specification● Functionality & Feature Set● Platforms & Technology Stack● Hardware infrastructure (Hosting, Scalability)● APIs & Integration● 3rd party dependencies
✓ LTS
✓ Versions
The result of the solution planning is a technical specification document
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Development Planning & Execution● Team/Skill Selection● Project Management
✓ Task Delegation
✓ Milestones
✓ Development Time Management
✓ Deliverables
● Dev Environment Setup✓ Accounts
✓ IDEs
✓ Workstations
● Execution & Documentation
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Evolution Strategy● Error Reporting and Fixes/Patches● Feedback Collection● Competition● Trends● Internationalization● What features to add ?● Infrastructure Scaling● High Scalability● Solution Scaling
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KPIs & Tracking Infrastructure● Standard KPIs
✓ Visits✓ Retention✓ Bounce rate✓ Conversion
● Custom KPIs ✓ Discover your own✓ Track them !
● Examples✓ Facebook: Number of friends✓ Google: Number of searches per day✓ LinkedIN: Profile Completeness
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Communication Strategy ● Communicate your ideas in an understandable way● MVP - Most valuable proposition● USP - Unique selling points● Content marketing● Public appearances
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Promotion and Dissemination Strategy● CPC
● Social
● PR
● Content Marketing
● Remarketing
● Video
● Advertising Mix
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www.startupmasters.eu
Analysis & Optimization● User experience
● User interface
● Application performance
● Marketing performance
● Conversion
● Business plan
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Digital Performance Marketing
Strategy
Marketing
Programming Design
Promotions
Analytics
Optimization
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● Entering New Markets● Barriers to entry● Mergers and Acquisitions● Customer retention & Consumer Lock-in● Patents & Licensing● Research and Development● Internationalization
Global Competitive Strategy
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Questions
