1 Coffee Pot, Many Disciplines: Why Space

Matters

Saturday March 9, 2013

Bill Aulet – MD, MIT Trust Center

Sanjay Sarma – Director of Digital Learning, MIT

• Bill Aulet– Successful Serial Entrepreneur & accidental academic– Not an architect nor a designer– Designed the Martin Trust Center for MIT Entrepreneurship

• Sanjay Sarma– Award winning academic & intentional entrepreneur– Designed and developed multiple innovative & successful

programs including the Auto-ID Center and the new MIT IDC

– Head of MITx

Introduction

A Bit on the History

A Bit on the Theory

Courtesy of IDEO

Photo by Andy Ryan

DMZ

The Martin Trust Center for MIT Entrepreneurship

• Space really makes a difference• Understand DNA & Context then Align with

it in a Way that Promotes your Goals• Look forward and not back to promote

comfort zone for experimentation• Coffee Maker as a real & symbolic symbol

Conclusions (Aulet)

MIT is where it all started

The Rad Lab

And where it continues to evolve

In both space and product

Focus inhibits imaginationRandom association occurs when

Mental Restructurings

Why is relaxation important to innovation?

Focus inhibits imaginationRandom association occurs when

Mental Restructurings

"We can't solve problems by using the same kind

of thinking we used when we created them."

And where it continues to evolve

“Our method was to develop integrated products, and that meant our process had to be integrated and

collaborative.”

And where it continues to evolve

ddddPixar HeadquartersEmeryville, CA

And where it continues to evolve

New Apple HeadquartersCupertino, CA

Thank you!

Any questions?