Welcome To SEO Shark

About Us SEO Shark – leading Australian SEO company based in Sydney. We offer complete SEO services, PPC, SEM for businesses that need to be visible on the internet. Our search engine optimization and social media services are designed for small businesses up to large cooperates.

Most Effective SEO Tips

Layout and Architecture of the WebsiteKeyword ResearchTitle TagsMeta DescriptionsHeader TagsContentUser Experience

Layout and Architecture of the Website

The content of the website should be clear and easily understandable. Make sure that there are no ads above the fold. The navigation of the page should be convenient enough so that the users who are visiting the page have a pleasant experience visiting the page. The URLs that you use for your website should also be friendly. The contact info of the page should be visible on the page of the website. Also, include the privacy policy of the business on the website.

Keyword Research

The keywords that you use in your website should be chosen very prudently. There should be main keywords for every page. Make sure that you check on the competitiveness of the title that you are providing. Keep a track of the keywords that your competitors are using. You should also monitor the CTR.

Title Tags

The keyword that you are using should be front loaded. You should also ensure that there is no truncation in the keyword. The title tag should be clickable. Also, make sure that you add a brand at the end of the title tag. The keywords in the title tag should not be repeated. It needs to be around 50-60 characters. For example, if you do SEO in Sydney for a local business, you might write “your service details” and add the city – Sydney.

Meta Descriptions

The descriptions of the website should be precise. The focus keyword of the meta descriptions should be added as soon as possible. There should be around 150-160 characters.

Header Tags

The H1 tag that you use should be unique for each and every page. There should be a focus keyword for H1. H2 and H3 must contain LSI keywords. It is also very important to avoid header tags in the layout.

Content

The content of the website should have a focus keyword at the first paragraph itself. There is a correlation between longer contents and higher ranking. It is very important that you use LSI keywords along with the internal and external links. You should give priority to the quality of the content. If the content of the page is of higher quality it gives your page a higher ranking.

User Experience

When a user is visiting your website they should have good experience. This will make them return to the website. For this you need to lower the bounce rate and minimise the pop-ups of the page. You should also be careful of the interstitial ads. You should also make your site mobile friendly. This will increase the popularity of the website as users these days tend to use mobile phones to browse through any site.

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2000 AustraliaPh. +61 2 9152 8626

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