http://www.uxbooth.com/articles/improve-conversions-with-better-personalization/http://www.merkleinc.com/blog/digital-strategy/personalization/5-elements-personalization-definitionhttp://omegazadvisors.com/2014/01/13/technique-personalizing-communications-and-conversations/http://www.forbes.com/sites/sap/2014/03/12/personalization-the-secret-to-better-customer-experience/http://venturebeat.com/2014/03/26/10-quick-tips-about-personalization/https://en.wikipedia.org/wiki/Personalization

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