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Personal Branding on LinkedIn Charlotte Flatley
International Recruitment Specialist
for
Introduction
“Personal branding is something I am very passionate about, there are many ways in which you can build your
personal brand however in today's society how you represent yourself online, is essential when creating an
impression and developing a reputation.”
� As they say first impressions count and this is as true online as it is in person.
� Focusing solely on LinkedIn, here are my recommendations for how to ensure you are creating the best first impression through your LinkedIn profile
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Create a full profile
� Many people don’t invest time to look at their profile level and therefore end up having incomplete profiles.
� This reflects poorly as it make you appear like you do not take your profile seriously and therefore can infer you do not take other things seriously.
3
Include a profile picture
� People connect better visually and therefore when you are “faceless” not only are you missing out on potential connections/considerations, you are also featured at the bottom of the LinkedIn search functionality as the system relegates these profiles.
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Get recommendations
� References are key to demonstrating the success of your previous work and in effect help sell you to other people.
� If you don’t have any, get some!
5
Input the right level of detail
What level of detail is the right level? � Essentially LinkedIn searches under key
words so it is essential to pull out the key/important aspects of your role and list these
� An achievement focus is favorable as highlights to your employers the results of your work.
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Update your contact info
This is a must! � You want people to be able to reach out
to you and connect so make sure you have up to date relevant information so people can message you appropriately.
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Personalize your URL
� A lot of people do not do this or don’t know how to do it and is such a shame as they are greatly missing out!
� LinkedIn automatically assigns a URL when setting up your profile however by personalizing it (I would recommend to first name/surname) then you become instantly more searchable.
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Conclusion
A profile takes time to create and constantly evolves so make sure it is up to
date and accurate, it is worth every moment think of it this way, imagine if you were
going to work, you wouldn't go only half dressed!
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Need help with your LinkedIn profile?
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functionality to help increase how searchable you are and open up your
networks. Contact us Today!!
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