Guide for On-Page SEO Optimization

What Is SEO?

• SEO Stands for Search Engine Optimization

• Online Marketing discipline focused on increasing online visibility

• Process to Get Online Traffic From Organic Sources and Search Engines

• Capture Audience Attention

What do you mean by On-Page SEO• Optimizing and improving what is

on your website pages.• Optimizing content for targeted

keywords• Use of proper heading, keyword

placement, content quality

Basic On-Page SEO Factors

On-Page Factors• Content should be high-quality, relevant, and

fresh.• Target search phrase is included in page

headline.• Page includes relevant images and/or graphics

that help illustrate the target search phrase.• No misspellings or poor grammar.• Inclusion of social media links and / or user

discussion or reviews

Continue…….

Continue……Backend/ Coding Factors• Include the target keyword/search phrase in the

page URL• Every page should have unique Title and

Description• Use the proper ALT tag in Images• Make sure sites and pages intended for mobile

devices• A few internal links (to other pages on your site)

are a positive

On-Page SEO Management

• Step 1: Crawl Your Site• Step 2: Do an SEO Audit and Define Your Site

Architecture• Step 3: Update URLs, Page Titles, and Meta

Descriptions• Step 4: Establish a Value Proposition• Step 5: Define Your Target Audience• Step 6: Plan New Page Titles

On-Page SEO Management

• Step 7: Add Your New Meta Description• Step 8: Track Keywords and Topics for Each

Page• Step 9: Review and Edit Page Content as

Needed• Step 10: Incorporate Visual Content• Step 11: Link It Up• Step 12: Optimize for Conversions

Step 1: Crawl Your Site

Start by getting an overview of all of the pages on your website that search engines have indexed.– There are various tools available to export data

like Screaming Frog SEO Spider

– After crawling your site and exporting the results into an Excel file.

Step 2: Do an SEO Audit and Define Your Site Architecture

Start by getting an overview of all of the pages on your website that search engines have indexed.– There are various tools available to export data

like Screaming Frog SEO Spider

– After crawling your site and exporting the results into an Excel file.

Step 3: Update URLs, Page Titles, and Meta Descriptions

Review your current URLs, page titles, and page descriptions to see if they need updating. – The recommended length for page titles is

anything under 512 PX i.e. approx. 54 characters.

– The recommended length for page meta descriptions is 150 characters.

– Ideally, your description will be a sentence that you could use to describe that page to a person in conversation, too

Step 4: Establish a Value Proposition

A very important next step, which is often overlooked, is establishing a value proposition. 

– Define what the purpose of a page

– The page itself should have a goal aside from just ranking for a particular term.

Step 5: Define Your Target Audience

A very important next step, is to define your page's target audience. 

– Keep Buyer’s persona in mind as you optimize your site's pages.

– Remember, you are optimizing for humans, too -- not just robots

Step 6: Plan New Page Titles

Write new page titles (if necessary) to reflect your findings. 

– People usually follow the formula of "Keyword Phrase | Context." 

– The goal of the page title is to lay out the purpose of the page without being redundant.

Step 7: Add Your New Meta Description

Write new meta description(if necessary) to reflect your findings. 

– Your meta description should be a short, declarative sentence that incorporates the same keyword as your page's title. 

– It should not have content verbatim as it appears on the page itself.

Step 8: Track Keywords and Topics for Each Page

Define just one topic per page -- this allows you to go more in-depth and provide more detailed information about that topic.  – Think of your target keyword as the designated

topic for a particular page. . – Exception: The goal of your homepage is to

explain what your entire website is about, and thus you'll need a few keywords to do that. 

Step 9: Review and Edit Page Content as Needed

Good content needs to be thorough, clear, and provide solutions. So be compelling! – Compelling content is also error-free, so double

check your spelling and grammar.– Aim to have at least 500 words per page, and

format content to make it easier to read and digest with the use of headers and sub-headers. 

Step 10: Incorporate Visual Content

Content can be more than just text, so think about what kind of visual content you can incorporate into a page. – When adding an image to a page, be sure to

include a descriptive file name and alt text.– Note down what visual elements need to be

added.

Step 11: Link It Up

Incorporating links throughout your pages is a must, but is something that's easily overlooked. – Make sure that your anchor text includes more

than just your keywords. – The goal isn't to stuff in as many keywords as

possible, but to make it easy for people to navigate your site.

Step 12: Optimize for Conversions

If you're also not optimizing your site to increase the number of leads, subscribers, and/or fans you're attracting ... you're doing it wrong.– every page of your website should include at

least one call-to-action (CTA), though many pages may have multiple CTAs.

– Be sure that your site has a mix of CTAs for different stages of the buying funnel.

Conclusion:

Once you finalize your SEO plans, implement these changes on your website or pass them along to someone to implement for you. This will take time to complete, so aim to work on 5 to 10 pages per week.Remember: SEO is not a one-and-done deal, but something you can continually improve upon.

Created By : BRWC Infotech

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