Guide for on page seo optimization

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    13-Apr-2017

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Presentation TitleGuide for On-Page SEO OptimizationWhat Is SEO?SEO Stands for Search Engine OptimizationOnline Marketing discipline focused on increasing online visibilityProcess to Get Online Traffic From Organic Sources and Search EnginesCapture Audience AttentionWhat do you mean by On-Page SEOOptimizing and improving what is on your website pages.Optimizing content for targeted keywordsUse of proper heading, keyword placement, content quality4Basic On-Page SEO FactorsOn-Page FactorsContent should be high-quality, relevant, and fresh.Target search phrase is included in page headline.Page includes relevant images and/or graphics that help illustrate the target search phrase.No misspellings or poor grammar.Inclusion of social media links and / or user discussion or reviewsContinue.ContinueBackend/ Coding FactorsInclude the target keyword/search phrase in the page URLEvery page should have unique Title and DescriptionUse the proper ALT tag in ImagesMake sure sites and pages intended for mobile devicesA few internal links (to other pages on your site) are a positiveOn-Page SEO ManagementStep 1: Crawl Your SiteStep 2: Do an SEO Audit and Define Your Site ArchitectureStep 3: Update URLs, Page Titles, and Meta DescriptionsStep 4: Establish a Value PropositionStep 5: Define Your Target AudienceStep 6: Plan New Page TitlesOn-Page SEO ManagementStep 7: Add Your New Meta DescriptionStep 8: Track Keywords and Topics for Each PageStep 9: Review and Edit Page Content as NeededStep 10: Incorporate Visual ContentStep 11: Link It UpStep 12: Optimize for ConversionsStep 1: Crawl Your SiteStart by getting an overview of all of the pages on your websitethat search engines have indexed.There are various tools available to export data like Screaming Frog SEO SpiderAfter crawling your site and exporting the results into an Excel file.Step 2: Doan SEO Audit and Define Your Site ArchitectureStart by getting an overview of all of the pages on your websitethat search engines have indexed.There are various tools available to export data like Screaming Frog SEO SpiderAfter crawling your site and exporting the results into an Excel file.Step 3: Update URLs, Page Titles, and Meta DescriptionsReview your current URLs, page titles,and page descriptions to see if they need updating.The recommended length for page titles is anything under 512 PX i.e. approx. 54 characters.The recommended length for page meta descriptions is 150 characters. Ideally, your description will be a sentence that you could use to describe that page to a person in conversation, tooStep 4: Establish a Value PropositionA very important next step, which isoften overlooked, is establishing a value proposition.Define what the purpose of a pageThe page itself should have a goal aside from just ranking for a particular term.Step 5: Define Your Target AudienceA very important next step, is to define your page's target audience.Keep Buyers persona in mind as you optimize your site's pages. Remember, you are optimizing for humans, too -- not just robotsStep 6: Plan New Page TitlesWrite new page titles (if necessary) to reflect your findings.People usually follow the formula of"Keyword Phrase | Context."The goal of the page title is to lay out the purpose of the page without being redundant.Step 7: Add Your New MetaDescriptionWrite new meta description(if necessary) to reflect your findings.Your metadescription should be a short, declarative sentence that incorporates the same keyword as your page's title.It should not have content verbatim as it appears on the page itself.Step 8: Track Keywords and Topics for Each PageDefine just one topic per page -- this allows you to go more in-depth and provide more detailed information about that topic.Think of your target keyword as the designated topic for a particular page..Exception: The goal of your homepage is to explain what yourentirewebsite is about, and thus you'll need a few keywords to do that.Step 9: Review and Edit Page Content as NeededGood content needs to be thorough, clear, and provide solutions. So be compelling!Compelling content is also error-free, so double check your spelling and grammar.Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and sub-headers.Step 10: Incorporate Visual ContentContent can be more than just text, so think about what kind of visual content you can incorporate into a page.When adding an image to a page, besure to include a descriptive file name and alt text.Note down what visualelements need to be added.Step 11: Link It UpIncorporating links throughout your pagesis a must, but is something that's easily overlooked.Make sure that your anchor text includes more than just your keywords.The goal isn't to stuff in as many keywords as possible, but to make it easy for people to navigate your site.Step 12: Optimize for ConversionsIfyou're also not optimizing your site to increase the numberof leads, subscribers, and/or fans you're attracting ... you're doing it wrong.every page of your website should include at least one call-to-action (CTA), though many pages may have multiple CTAs.Be sure that your site has a mix of CTAs for different stages of the buying funnel.Conclusion:Once you finalize your SEO plans, implement these changes on your website or pass them along to someone to implement for you. This will take time to complete, so aim to work on 5 to 10 pages per week.Remember: SEO is not a one-and-done deal, but something you can continually improve upon.Created By : BRWC InfotechFollow Us On: