WELCOME !!!

“An Easy Way to Get Free Content,

Expand Your Network & Boost Traffic to Your Blog!”

Laura Adams-author

-podcaster - f ree lance wr i ter

-fi nancia l coach -speaker

-on l ine tra iner

“An Easy Way to Get Free Content,

Expand Your Network & Boost Traffic to Your Blog!”

SmartMovesToGrowRich.com

“An Easy Way to Get Free Content,

Expand Your Network & Boost Traffic to Your Blog!”

SmartMovesToGrowRich.com

Benefits you get working with authors

Why authors need to work with bloggers

How to find authors before anyone else

The right way to contact authors & publicists

Best types of content to produce with authors

Time for Q & A

Why Should You Work With Authors?

Producing fresh content on a consistent basis is challenging

It’s easy to leverage an author’s expertise and willingness to promote

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Why Should You Work With Authors?

Introduce your blog to an author’s community

Gain exposure through their book, web site, and variousmedia promotions

Expand your connections inside & outside of the blogging community

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Why Should You Work With Authors?

To gain credibility

Get up-to-date info from an industry expert

Free or low-cost resource to publish more posts and attract more traffic

Potential co-author or joint venture opportunities

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Why Do Authors Need Bloggers?

Always hungry for publicity—especially during a launch

May not be web-savvy but want online exposure

In-house publicists may be clueless about online promotion

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Why Do Authors Need Bloggers?

Most authors must be their own publicist or pay dearly for ongoing PR

Blogs are an easy way to cross-pollinate their audience

All the promotion possibilities an author has can be overwhelming!

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How to Find Authors First

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Reach authors before their books go on sale

Sign up for newsletters at writing websites:

Publisherslunch.com Galleycat.com Publishersweekly.com Publishersmarketplace.com

Get the RSS feed at Amazon.com

How to Find Authors First

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Click the New

Releases tab

How to Find Authors First

Choose a book category—look beyond

finance

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How to Find Authors First

Narrow down the book topic

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How to Find Authors First

Subscribe to the book

topic release RSS

feed

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How to Find Authors First

Use Advanced Search to

enter format, binding or pub date

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How to Find Authors First

No cover image – needs

review?

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How to Contact Authors & Publicists

Link to author

page with contact info

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How to Contact Authors & Publicists

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How to Contact Authors & Publicists

Ask for a review copy or 2

Offer to write a book reviewor submit online review

Ask to be a part of their virtual or blog tour

Connect with in-house publicist or PR firm reps – get on their email blasts

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Types of Content to Produce

Write a book review

Do a Q&A via email or phone

Author could write a guest post—favorite material from the book?

Author could write a series of posts for free or at a low per article rate

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Types of Content to Produce

Audio interview via Skype—record using Audacity

Audio interview via phone—record using freeconferencecalling.com

Have a live teleseminar on bridge line

Transcribe audio using voicebase.com

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Types of Content to Produce

Video interview via Skype side-by-side Pamela.biz Vodburner.com Supertintin.com Ecamm.com (for Mac only)

Have a live webinar

Rip audio from video

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Types of Content to Produce

Use content in multiple ways Blog Social media Newsletter Podcast YouTube

Always give author or publicist copy of files you create and links to content

Include an Amazon Associates affiliate link to the book

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Types of Content to Produce

Using expert content from authors as text, audio, video—is a great way to connect, leverage their existing followers, and give your blog more credibility, visibility, and traffic!

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THANK YOU !!!

Let’s connect here:

SmartMovesToGrowRich.comFacebook.com/MoneyGirlQDT

Twitter.com/LauraAdamsLinkedInGoogle+

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