Working with Authors by Laura Adams

WELCOME !!!

“An Easy Way to Get Free Content,

Expand Your Network & Boost Traffic to Your Blog!”

Laura Adams-author

-podcaster - f ree lance wr i ter

-fi nancia l coach -speaker

-on l ine tra iner



SmartMovesToGrowRich.com




Benefits you get working with authors

Why authors need to work with bloggers

How to find authors before anyone else

The right way to contact authors & publicists

Best types of content to produce with authors

Time for Q & A

Why Should You Work With Authors?

Producing fresh content on a consistent basis is challenging

It’s easy to leverage an author’s expertise and willingness to promote



Introduce your blog to an author’s community

Gain exposure through their book, web site, and variousmedia promotions

Expand your connections inside & outside of the blogging community



To gain credibility

Get up-to-date info from an industry expert

Free or low-cost resource to publish more posts and attract more traffic

Potential co-author or joint venture opportunities


Why Do Authors Need Bloggers?

Always hungry for publicity—especially during a launch

May not be web-savvy but want online exposure

In-house publicists may be clueless about online promotion


Why Do Authors Need Bloggers?

Most authors must be their own publicist or pay dearly for ongoing PR

Blogs are an easy way to cross-pollinate their audience

All the promotion possibilities an author has can be overwhelming!


How to Find Authors First


Reach authors before their books go on sale

Sign up for newsletters at writing websites:

Publisherslunch.com Galleycat.com Publishersweekly.com Publishersmarketplace.com

Get the RSS feed at Amazon.com



Click the New

Releases tab


Choose a book category—look beyond

finance



Narrow down the book topic



Subscribe to the book

topic release RSS

feed



Use Advanced Search to

enter format, binding or pub date



No cover image – needs

review?


How to Contact Authors & Publicists

Link to author

page with contact info





Ask for a review copy or 2

Offer to write a book reviewor submit online review

Ask to be a part of their virtual or blog tour

Connect with in-house publicist or PR firm reps – get on their email blasts


Types of Content to Produce

Write a book review

Do a Q&A via email or phone

Author could write a guest post—favorite material from the book?

Author could write a series of posts for free or at a low per article rate



Audio interview via Skype—record using Audacity

Audio interview via phone—record using freeconferencecalling.com

Have a live teleseminar on bridge line

Transcribe audio using voicebase.com



Video interview via Skype side-by-side Pamela.biz Vodburner.com Supertintin.com Ecamm.com (for Mac only)

Have a live webinar

Rip audio from video



Use content in multiple ways Blog Social media Newsletter Podcast YouTube

Always give author or publicist copy of files you create and links to content

Include an Amazon Associates affiliate link to the book



Using expert content from authors as text, audio, video—is a great way to connect, leverage their existing followers, and give your blog more credibility, visibility, and traffic!


THANK YOU !!!

Let’s connect here:

SmartMovesToGrowRich.comFacebook.com/MoneyGirlQDT

Twitter.com/LauraAdamsLinkedInGoogle+


Self Improvement

Working with Authors by Laura Adams