Using Social Media for Marketing Your Business Online

The simple steps to follow so others can follow you.

Rule #1: Don’t just talk about Marketing.

Rule #2: Setup Social Platforms to work for you.

Rule #3: Engage Your Audience.

Let’s Get Started!

• Start with a top-notch weekly newsletter. – Build brand interest amongst current subscribers.– Attain new subscribers by embedding social sharing tools.– Invite guest contributors & industry ‘celebs’ to add

unique content. – Solicit feedback from readership to improve newsletter

content & fine-tune category specialisation. • Each week should focus on a different theme/category.• Be ABOUT something – do not water-down your message by

trying to appeal to everyone. Focus on your core audience, and speak directly to them.

GOOP! The newsletter that became a website.

"A collection of experiences about what makes life good."

GOOP! A lifestyle website launched by Gwyneth Paltrow.

“Make your life good. Invest in what’s real,” Paltrow writes. “Cook a meal for

someone you love. Pause before reacting. Clean out your space. Read

something beautiful. Treat yourself to something. Go to a city you’ve never

been to. Learn something new. Don’t be lazy. Workout and stick with it.

GOOP. Make it great.”

Provide valuable insights instead of repetitive information.

Get ready, get set, let’s TWEET!

Why Use Twitter?

• Micro-blogging is a fast and effective way to describe your brand.

• Network through shared interests with potential brand advocates, customers, clients, industry leaders, innovators, peers, news media, International groups/agencies, & so on..

• Stay informed about what everyone is saying concerning your area of expertise.

• Join the conversation about the issues that matter to your brand.

Share Your Tweets Add a Widget to Your Company Website, Microsite or

Blog

Basic Steps Setting Up a Twitter Profile

• Create a profile by visiting: www.twitter.com• Once your username, password, image, and overall profile ‘style’ is setup get

busy tweeting, tweet about: your brand, the purpose of your products/services, interesting articles from industry news, opinions about industry trends, your favourite industry blogs, podcasts, online videos, etc.

– Before you start following anyone make sure you have enough tweets to assert your

motivation for tweeting. No one will want to follow you if you don’t have anything

interesting to say.

– During the first week log-on 2-3 times per day to tweet, follow, favourite other tweets,

send direct msg’s to new followers, RT fun or interesting tweets, speaking directly @

peers and influential people, etc.

– After the first week, log-on just once on a daily basis to interact and tweet.

Learn More About Twitter -By Mashable

• The Twitter Guidebook• Get your questions answered on Twitter• 10 Ways to Find People on Twitter• Managing Twitter on your desktop• Tools for organizing your Twitter community• TWEET IDEAS: 13 Things to Do on Twitter Besi

des Tweet

Let Website Visitors Know How to Stay Informed & Connect

SlideShare.com

It seems strange to inform you about using slideshare.com through a profile on slideshare.com, but… you know you can do this too, right?

Just keep in mind that there are lots of slide shows to choose from, and the only way yours will be watched is if they have something valuable to convey.

Connect With A New Audience

Don’t have low self-esteem, create a Facebook Fanpage!

Many organisations fear rejection or persecution for trying to be involved in online communities. Don’t be lame, people are interested in all kinds of things – why don’t you think you’re interesting enough to be their friend?

Get some great tips from Mashable: 5 Elements of a Successful Facebook Fan Page

Don’t Forget to Promote Your Fanpage

YouTube

Think of YouTube as a free TV cable supplier who allows anyone to start their own channel.

If you had the ability to produce shows on NBC, or ABC, or BBC, or CBC – what types of shows would you create for your brand? What types of commercials would run between those shows? Who would be your core viewership?

You DON’T need to be a known celebrity, to be a STAR

This is the most popular Australian YouTube Channel right now.

436,859 Subscribers….& counting

Doritos YouTube Channel Fans Upload Their Own Commercials

Richard Branson Shows Off His Social Media Chops

Why exist on so many different social media platforms?

• Because no one can find you if you’re not advertising.

• Because it’s not good business to build a website with little to no traffic.

• Because websites are not autonomous to the greater World Wide Web.

• Because there are too many choices facing consumers and they need to know why to choose your brand over the competitor.

Interested to learn more?

Visit iQuantum.com.au/social-media