U’ FOOD & DRINK

MAGAZINE

Presented by Oliver Lakey

The brief given to me by the Northern echo was to produce a newspaper or magazine, of my choice, that has to be

founded by self advertising and aimed at a target audience of 16-25.

Other magazine’s that

feature food and drink:

•Olive • Good food

• Great British food

• Delicious

• Morrison's

NONE cater towards the

younger ages. The typical Target

audience is 30+

My product is aimed at the university students, aged 18-24 I believe there is a gap in the market for this kind of magazine.

My magazine is going to be FREE,

so it will be totally self founded by

advertising.

Why food and drink?•I love cooking•My mates come back from university and tell me what they eat.

AUDIENCE RESEARCH

• Most students tend to spend between £4-£20 on take out food a week!Averaging at £15!

• Most students live off microwave meals, instead of cooking for them self's.

• 70% of students mainly live off pasta while at university

• 60% of students spend between £10 and £25 on booze when out.

• 10% of people said they have never cooked

I did this to look at the behavioural habits of my TA

AUDIENCE RESEARCH With my target audience in mind, being students at university they live

on a budget. So paying for anything, (apart from booze) is not taken lightly.

My 3 major Design aims :• mature • contemporary • modern

Aimed towards Rahs & leading edge to encourage others to pick up the magazine and follow the trend

Both male and female

5 main university's in north east• University of Sunderland•University of Teesside, Middlesbrough•Durham University•Newcastle University•Northumbria University, Newcastle upon Tyne

Aprox total 120,000 students

The problem this causes is that the magazine is not going to have any income from sales. So advertising is the most important aspect

Target of 11,000 students

PCCWhen creating any magazine you have to follow the code of

conduct of the PCC. Here are some guide lines I might have to follow;

Accuracy

I) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures.

Opportunity to replyA fair opportunity for reply to inaccuracies must be given when reasonably called for.

Confidential sources

Journalists have a moral obligation to protect confidential sources of information.

GENRE INFORMATION

When looking at the genre research I conducted:

•No food or drink magazines where in the top ten for any category

•Younger people are reading mainly gossip magazines, music, car mags and gaming magazines

•I want to break this trend! Desire barrier

Action barrier

•I will adapt and mimic the way in which food recipes are layout out.

• I won’t follow the typical traits of food magazines talking about where food is sourced. I will have articles that students can relate to.

DONE DONE

Competitors

FONT RESEARCH & COLOUR SCHEME

AharoniSimHei

Comic Sans MS

Arial (Body)

Kisten ITC

Lucida Console

Orange Black Blue

Blue

• Grey

White Green

Mud-

• yellow

Turquoise

• green

Light

• purple

MOCK UPS To see what my target audience thought of a potential article I

could feature. Whether they liked the language used, tone, the reading speed and the narrative.

As well as a possible design for the pages. Colour scheme Images layout

This would also give me vital information about the genre choice. To see if my TA would be interested in my idea, and would pick up one if they came across it.

Mock up #1

Mock Up # 2

MOCK UP 1, EVALUATED BY TA

Preferred language style More images, visually better Hard to read Unsure on boxes around

text I like the rhetorical question better imagery More images to break up

the text More attractive

Mock up 1

Mock up 2

I like the layout I like the design behind the

text I like the colours Not too much text = good Visually exciting I like the background I preferred this language

used

MOCK UP 2, EVALUATED BY TA

Mock up 1 came out on top!

OUTLINE OF IDEA my idea is to create a modern contemporary food & drink magazine, catered

towards university students aged 18-24

•I want to get students cooking for themselves

• eating more healthier foods

• feature drinks/ cocktails that they can make at home

•Featuring topics that relate to university students lifestyles

Bold mast head

Students socialising

FREE!

Different articles that will be featured

Strap line

Sell lines Bar code

Simple font, readable

Website

Topics and page numbers

Masthead for page

Quick and easy Recipes

Featured every issue

On the cover and page numbers Advertising

recycling

Page numbers and websites

Masthead

website

Competition

Advertisement

Intro to article

article

Article/recipe/ ingredients

Article/recipe/ ingredients

Image of end result

Image of end result

date

website

PROPOSAL The aim of my front cover is to advertise that this is a student

magazine. Young models, contemporary.

articles that appeal to TA, e.g. hangover cures, top ten tips, cocktails and drinking games. No other magazine does this

Contents page easy to read, and find a certain page

Double page spreads look modern contemporary and mature!, with simple layouts

Topics that will excite my TA and they will find interesting.

When printed I want a matt finish on all pages to give contemporary look

PRINTING

Paper weight- Size A4 Front cover -280gsm Content pages – 150gsm Possible insert voucher -280gsm

Print 4,000 copies first run, for a estimated TA of 11,000

Must be durable to withstand the kitchen

COSTING

Sales

printing cost £4,461.9production personnel £2,085Post production £850equipment £559.9

Total expenditure£7,957

ADVERTISING RATES All in full colour Cost

Double page spread £1750

Full page spread £900

Half page spread £425

Quarter page strip solo position

£300

Quarter page £245

Eighth page £150

Classified Coolum cm rate £9

Cover positions Costs

Outside back £1250

Inside front £1100

Inside back £1000

Inserts Cost

Per 250 £20

Advertising

I created a mock up of a 28 page magazine or (bible) just to see where and how much advertising I would need.

ADVERTISING

Sales

5 FULL page adverts at £900 each = £45001 single Doube page advert £17502 Half page advert £950Column rateper CM £981

Total advertising sales £8,181

Net Profit £224.20

ANY QUESTIONS?