Top 10 Video Marketing Tips

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The marketer that uses video marketing has a greater chance of increasing traffic to their websites and making more money. To get that targeted traffic, you ideally want to get your video to the top of the Google search results for your keyword. Getting that #1 position is easier than you might think if you know the secrets.

Below, I have listed 10 ways to use video marketing to get those hungry buyers to your

website as quickly as possible. These 10 steps are just waiting for you to try

them.

Step #1: Pick a 'hot topic'

Follow the trends to see what people are searching for. If you know what they are searching for, you can target markets that will fill your pockets with money. The best sites for trend watching are Yahoo Answers and Google Trends.

Step #2: Perform detailed keyword research

Search engines zero in on keywords to help deliver the best results for a searcher. There are tools available like Keyword Elite that will help you find the keyword phrases that people are searching for.

Step #3: Decide on a theme for your video

Don’t just create a video and throw it up on YouTube. Figure out a theme that fits both your product or service and something that people will be searching for. If you look at the most popular videos on YouTube, they all have one of the most common themes like sex, humor or celebrity. Use this to your advantage.

Step #4: Write the script

A video is like a miniature movie. Would you go to a movie with no plotline or sensible dialogue? Of course not. Write a script that will inform and entertain while it sticks close to the theme that you have selected.

Step #5: Create the video

The amount of software that you can use to create your video is almost limitless. If you want to create a video from a presentation on your computer, try Camtasia or Cyberlink Power Director. They can make that simple PowerPoint presentation look like a professional grade video in no time.

Make sure that you add an “intro” and “exit” to your video that shows your website URL. You do want people to visit your site, don’t you? Add a free giveaway as an incentive to anyone that visits your website. That is a sure way of luring in visitors.

Step #6: Write a key word rich headline

Remember the keyword list that you created in step #2? Good. Take one of the most popular keyword phrases and build your video title around it. That will drive search engine traffic to your site.  

Step #7: Write a key word description

In your video description, there should always be a link to your website that people can click and visit you immediately. Using a description that uses popular keywords will add to your chances of getting to the top of the search engine results lists.

Step #8: Insert major key words in the tags field

Once again, the keyword research that you did in step #2 will be helpful. These keywords should be in your video tag field. This will aid the search engines in properly listing your video.

Step #9: Mass distribute your video

Get your video out to as many places as possible. There are free tools like Tube Mogul that will mass distribute your video to dozens of video sharing sites. More exposure + more views = more money.

Step #10: Market Your Videos

Just because you have posted your video, that isn’t the end of your video marketing efforts. Once you have a link to your video, spread that link as much as possible. Find sites that are in your target market and post the link to your video.

There should be plenty of blogs and forums that you can find. There are tools like Bookmarking Demon that will uses social media to drive traffic to your video and your site.

If you use video marketing properly, it will work wonders for you. There is no need for you to “reinvent the wheel” when developing a video marketing strategy. The blueprint has already been laid out for you. You just have to use it.

A great resource is YouTube Destroyer. It has worked for many others and can work for you if you

let it. Download it and give it a try.

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