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Sanjay Dalal, founder & CEO of oGoing, presents Social Media Marketing Benefits, Tips, Best Practices and ROI in this online webinar. oGoing is USA's leading small business social network.
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Small Business Social Network
Sanjay DalalFounder & CEO, oGoing
USA’s Leading Small Business Social Network
Enjoying Beautiful Orange County
28 Million Small Businesses
Mission: Connect, Share and Promote USA Small Business Entrepreneurs, Owners, Startups, SMBs and emerging business.
Vision: Create USA’s largest social network for small business.
What is oGoing
Amazing Social Network for Small Business
Why oGoing?USA’s Small Business Social Network
Promote / Expose your Business for FREE
Connect with ~10,000 local owners & professionals
Share offers, products, services, news, events
Express important business needs to members
Get higher SEO ranking and increased web traffic
Generate warm leads from the new connections
Today’s Workshop
Why Social Media?
Social Media Services
Get Going on oGoing!
Social Media Questions
Why even GO on social networks?
Would customers CONNECT with us?
How much TIME would it take?
How much MONEY would I spend?
Would I GAIN real value and ROI?
How would this IMPACT my business?
Ogoing Inc. 949-288-6880 www.ogoing.com
GROW YOUR NET WORTH
by
GROWING YOUR NETWORK
“A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese Philosopher
Owner
Networks
Social Media MarketingHow to Grow my Brand,
Sales, Profits
Customers
Social Media
ROI
To Social Or Not?
Social Networks Explosion
1 Billion Active Users Worldwide
Social Media on Fire!
Ogoing Inc. 949-288-6880 www.ogoing.com
Social Media is HOT
Social Networking EXPLODES:
At least 22% of all time spent online in the US
Social Media is Cool & Sexy!
Source: Nielsen
Ogoing Inc. 949-288-6880 www.ogoing.com
One Message BEFORE
Source: Presentation Advisors, in conjunction with M80
Ogoing Inc. 949-288-6880 www.ogoing.com
Message Travels Slowly
Source: Presentation Advisors, in conjunction with M80
Ogoing Inc. 949-288-6880 www.ogoing.com
ONE MESSAGE AFTER
Source: Presentation Advisors, in conjunction with M80
Ogoing Inc. 949-288-6880 www.ogoing.com
MESSAGE BLASTS OFF !
Source: Presentation Advisors, in conjunction with M80
Social Marketing Spend
Social media marketing industry is now a multi-billion $$$ market
Spending money advertising on social networks
Spending time promoting on social media
Employing people to do social media
Your Competitor is doing social media!
Small Business andSocial Networks
90% : Small businesses are dedicating time to networking online
78% : Using social networks is just as important as networking in person
42% : Quarter i.e. 25% of new customers came through social-media sites
Source: Manta
U.S. Social Networks Unique Monthly Visitors
YouTube.com 150,000+ (est)
Social Networks are HOT Adults usage:
66% Facebook
20% LinkedIn
16% Twitter
12% Pinterest
12% Instagram
5% Tumblr
40% YouTube* Source: Pew Internet
Business spends over 20 minutes
Ogoing Inc. 949-288-6880 www.ogoing.com
Social Networks Killing It
Ogoing Inc. 949-288-6880 www.ogoing.com
Who uses Social
Networking?
Everyone!!White, Black, Latino, Asians(more
women)
Social Media Small Business Owners
Survey
43% owners spend 6+ hours on Social Media each week!
Vertical Response
Vertical Response
Vertical Response
Vertical Response
FacebookTwitter
Google+PinterestInstagram
oGoing
Social Media Examiner Survey, 3800 Marketers
Key Social Media Benefits
Recent Survey of Marketers
1. Increased brand exposure (85%)
2. Increasing website traffic (69%)
3. Providing marketplace insight (65%)
4. Generating new leads and fans (58%)
5. Improved search rankings (55%)
Your Customers• USE Social Media to HEAR what’s
being said
• CONNECT with you on KEY Social Networks
• ASK you questions and Provide feedback
• SEE your FOLLOWERS, CONTACTS and FANS
• PERSUADED by your RATINGS and REVIEWS
• TRUST opinions of EXPERTS and FRIENDS
• ANALYZE your activities. Frequent updates
33
Why Social Media?• Unprecedented reach and
exposure
• Defining company + customer relationships
• Direct Customer communication + feedback
• Tangible customer and company promotion
• Viable platform for local brand-building
• Unlimited monetization opportunities
34
Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE SEVEN DO’S
Conversational Informative
Engaging Rewarding
Solving Frequent
Promoting (Your Customer)
Twitter TipsCreate a beautiful profile!
Post four to six updates daily (9 am / 1 pm / 4 pm…)Connect with at least 10 new users dailyMention and interact with at least 10 users dailyPromote your customers’ and industry updates Connect with Twitter influencers. Share what they doProvide tips and best practices that help your clientsAsk for Feedback from your followersAsk pertinent Questions at least once dailyAnswer your customers’ questions frequentlyKeep up with industry trends, customers , competition
oGoing on Twitter
oGoing on
oGoing on Twitter
oGoing on Twitter
Following
Facebook TipsCreate a beautiful profile
Post at least one update daily (after 6 pm)Post at least one update every weekendAsk a question in your update. Gets more responses.Share something inspiring or though provokingShare lots of stimulating photos and videosShare your customers’ stories and successesInteract with at least 10 users dailyProvide tips and best practices that help your clientsAsk for Feedback from your fans using a pollAnswer your customers’ questions frequentlyCreate or join interest groups and pages
oGoing on Facebook
oGoing on
oGoing on
LinkedIn TipsCreate a complete LinkedIn + Slideshare profile
Post at least one update dailySearch and make local or regional influential contactsAsk a question in your update or solicit feedbackJoin at least 10 groups and share best practices / tipsCreate your own LinkedIn group and invite your clientsProvide tips and best practices that help your clientsAnswer your customers’ questions frequentlyUse LinkedIn Answers. Become subject matter expertShare knowledge presentations through SlideshareAsk customers and contacts to connect on LinkedIn
oGoing on LinkedIn
oGoing on Slideshare
Google+ TipsCreate a beautiful profile
Share at least one update every other dayConnect with key influencers, partners and clientsCreate your business page and invite clients to connectJoin communities and become subject matter expertCreate your own community page, answer questionsProvide tips and best practices that help your clientsAnswer your customers’ questions frequentlyCreate & Post YouTube videos on your Google+ feedAsk customers and contacts to connect on Google+
oGoing on Google+
oGoing on Google+
oGoing on
YouTube
oGoing on YouTube
Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE FIVE DON’TS
No Hard Sell No Self Promotion
No Just Profile No Arrogance No Free (Time+Resources)
Ogoing Inc. 949-288-6880 www.ogoing.com
GROW YOUR BUSINESS
Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and Repeat
Not A One Shot Approach
Social Media Execution
Channels Goals Time / Week
Frequency
Engagement
Content
oGoing SEO + Leads + Exposure
2 to 3 hours
Semi Weekly
Networking Weekly
Facebook Branding + Buzz
4 to 8 hours
Daily Marketing Daily
Twitter Buzz + Service
6 to 10 hours
Daily Service Hourly
LinkedIn Employment + Leads
2 to 4 hours
Biweekly Recruiting Biweekly
YouTube Branding + Exposure
8 to 12 hours
Weekly Marketing Weekly
Google+ SEO + Traffic
2 to 3 hours
Weekly Visibility Biweekly
20 to 40 hours / week
Social Media Services
Social Media Survey
Small Businesses Investing More in Social Media, But Juggling Resources
Time is the biggest issue!
oGoing Can Help You!!Vertical Response
Social Media Marketing
oGoing Pro membership
Featured business on oGoing
Promoted updates on Live
Get preferred search listing
Repeated monthly exposure
Only $39 a month!
Social Media ManagementManagement of Your Company Profile
Strategic Services include:
1. Connect and Engage with Customers 2. Share Relevant Information and Content 3. Generate Increased Exposure for business 4. Grow inbound quality Website Traffic 5. Increase the number of qualified Leads 6. Generate New Business for your Products 7. Create a Trusted Brand for your Company 8. Obtain Better Reviews for your Services
$499 / month
Social Media Management
http://ogoing.com/Advertise
Demo
Why Join oGoing?
Business Networking Business Promotion Business Acceleration
Boost Your Small Business
What is oGoingBusiness Networking – Local ConnectionsThousands of Local Owners
65 Small Business Categories
Post Business Needs
Post and Get Recommendations
Question: How many contacts can you make through local mixtures and events?
Share what’s going on
What is oGoingBusiness Promotion – Social Media MarketingShare Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with your Customers and Partners
Get SEO and Website Traffic Boost!!
Question: Can oGoing generate higher visibility?
What is oGoingBusiness Acceleration – New CustomersHow do I generate NEW SALES?
1. Beautiful Profile
2. Make Real Connections
3. Share Informative Updates
4. Engage with Customers
5. Build Trust and Credibility
Convert Trust into Sales
PROFILES
PROFILES
oGoing New Business
Social Media Marketing
Contact Me
OGOING.COM/SANJAYDALAL
Find me on: Facebook, LinkedIn, Twitter and Google+
949-288-6880 (main) (weekdays)
949-910-0615 (mobile) (weekdays)
