Social Mediafor

B2B

What? Why? How?

A Simplistic Presentation

Social Media Social media are distinct from industrial media, such as

newspapers, television, and film. While social media are relatively inexpensive and accessible

tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information

Social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit

Communication

Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine

Micro-blogging / Presence applications: Twitter, Plurk, Jaiku

Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg

Social network aggregation: NutshellMail, FriendFeed

Events: Upcoming, Eventful, Meetup.com

Social Media Tools

More ToolsReviews and Opinions

Product Reviews: epinions.com, MouthShut.com, Yelp

Q&A: Yahoo! Answers, WikiAnswers

Collaboration

Wikis: Wikipedia, PBwiki, wetpaint

Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike

Social news: Digg, Mixx, Reddit, NowPublic

Opinion sites: epinions, Yelp

Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug

Video sharing: YouTube, Vimeo, sevenload

Livecasting: Ustream.tv, Justin.tv, Stickam

Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter

Why is it important? The new generation is already using the Internet and Social Media

as their primary source of communication and they are the future

The information explosion that is happening in this modern age is presented and archived on the internet and moderated by social media More importantly this information is updated periodically.

Social Networks have the populations of the size of major nations and people and companies are spending more time on them

Mainstream news sources are tapping into social media for news and they are also first dispensing it to the same medium

Internet doesn’t have a turn around time and everything is moving towards real time. News is being reported and updated in real time through social media

Why is it Important?

Because Social media gives every individual and entity a say!

News, Opinions, Content, Importance are no longer controlled by a few people are given by real life people available for comment and

discussion are spread on the power of word of mouth

Everybody is online and on Social Media sharing content and information and opinion

What is said about you or your brand is very important and has to be paid attention to just like image offline.

Social Media for Business

PR Customer Service Loyalty Building Collaboration Networking Thought-Leadership Customer Acquisition

Listen Engage Measure (audience, engagement, influence, loyalty, action) Improvise

Social Media for B2B Participation

Blogs: News, Developments, Projects Microblogging : Supporting blogs, Interaction, Client and Competitor Tracking Social Networking: Showcase presence, acquiring Manpower

Creating Content Means to do traditional PR Getting linked and increasing visibility

Who are Customers?? People, they will eventually stumble upon what you are doing cos they too are moving on to social media like everybody else

Tracking other Companies, events, trends and keywords. Helps staff get more info to prospect

Not a lot of advertising, gives you the edge due to sheer presence

How do you get involved? Listening first, use your keywords. Track the happening stuff

Add metrics to your website and start a blog It will internally help the employees Showcase our practices and policies to prospective clients Sharing ideas and methods to address issues which will help others in Industry

Starting with something with practical measurable platform like LinkedIn. Sale lead Hiring Visibility

Availability on real time feeds like Twitter and Facebook To see what the customer is seeking What the client is doing How the industry is moving

Also use Online Advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

The End

By Vemana Madasu

Sources: Wikipedia and some sites which propped up in first page of Google search with respective keywords.