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Slides for tonight's S7+ training session
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Facebook Graph SearchSearch, Extract, Build
Presented by: Todd B Davis, Senior Talent Acquisition Sourcer, ADP
2/20/2014 version 2.5
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Notes and Resources
http://tinyurl.com/k6rqtt3
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Senior Talent Acquisition Sourcer [email protected]: 206-402-4092LinkedIn: www.linkedin.com/in/thecandidategeneratorTwitter: thecandidategen Website: www.thecandidategenerator.com Personal email: [email protected]
• Over 4 years at ADP as a Senior Technical Recruiter and currently as a Senior Talent Acquisition Sourcer
• Steering Committee Member, Sourcing 7 (S7+) • Has worked previously for Google, Yahoo!, Microsoft and others
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Fish Where the Fish Are
Number of monthly unique visitors to LinkedIn- 187 million 2/16/14
Total number of monthly active Facebook users- 1.23 billion users
Percent of all Facebook users who log on in any given day-48%
Number of new LinkedIn members per second: 2 2/16/14
http://expandedramblings.com/
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The Future
Glen Cathey’s "The Current and Future State of Sourcing“ presentation from the Talent42 conference in June 2013 had Facebook as one of the up and coming resources for candidates. http://www.slideshare.net/Talent42/cathey
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Which One Should I Use?
If we do the same search on LinkedIn as Facebook let’s look at the results. This is unscientific but may provide some insight regarding what is to be found in both. I will be looking for a Software Engineer at Google in Seattle, WA. I will be using LinkedIn Recruiter, my regular LinkedIn account and of course searching Facebook. Some things to consider, Facebook uses Natural Language Search verses LinkedIn which offers a Basic, Advanced and Boolean searches.
Facebook Search - Software Engineers at Google in Seattle, Washington
LinkedIn Recruiter- 749 results
LinkedIn Basic- 749 results
Facebook- Fewer than 100
What does that tell us?
• Facebook stuck to the Software Engineer title in the search only including SR or Senior
• LinkedIn Recruiter included titles such as Software Development Manager at Amazon Web Services, Staff Software Engineer, Site Reliability Engineer/Software Engineer and Software Development Engineer in Test
• Lets try this on Facebook -Software Development Managers at Google, Staff Members Software Engineers work with at Google
Answer: Both
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Boolean Search and Natural Language Search
Boolean Search - system of algebraic notation used to represent logical proposition (AND, OR, NOT)
Natural Language Search - Simply targeted answers to user questions, search how we speak
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Approach
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Sample Natural Language Queries - Facebook Graph Search
Who live in- Software Engineers at Amazon.com who live in Seattle, Washington Who like- People who like Java (software platform) Microsoft employees who like Google Chrome Facebook employees who like Google Plus People in- People in photos taken at Google Who work- Videos of Account Executives who work at PayPal Program Managers who work at eBay Tagged-People tagged in photos taken at Microsoft Checked in- People who checked in at eBay Other searches-Comment , Taken at, People who, Photos of, Videos of, *Graph Search now includes status updates and posts
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Sample Natural Language Queries - Facebook Graph Search- Diversity
Software Engineers that are men interested in men from United States
Software Engineers that are women interested in women from United States
People who like Gayglers
Employees of Microsoft who like National Society of Black Engineers
Software Engineers who like National Society of Black Engineers
Software Engineers who like Society of Women Engineers and who live in United States
People who like National Society of Hispanic MBAs
Software Engineers who like NSBE
Software Engineers who like Society of Hispanic Professional Engineers
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Sample Natural Language Queries - Facebook Graph Search- Other Searches
Sales Representatives that live in San Francisco, California and who graduated in 2013
Account Executives that live in San Francisco, California and who graduated in 2013
Sales Reps who work at Enterprise rental
People who work at Enterprise rental and who live in San Francisco, California
Management Trainees at Enterprise Rent-A-Car
Sales Reps at Enterprise Rent-A-Car
Senior Account Executives that work at CareerBuilder
People who work at Enterprise Holdings in San Francisco, California
People who work at McDonald's in Seattle, Washington
People who work at Starbucks and who are 43 years old
People who like Snapchat and that work at Nordstrom
Another great way to source is from groups, like the Java Developers group which has 14K members.
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Putting it Together-Tools, Search, Extract and Build
Sample Search We will be searching for Software Engineers and the hiring manager has asked us to pull them from Google.
Software Engineers who currently work at Google
Results: More than 1,000 but we can revise the search results using the Refine this Search to the right.
Facebook offered a search tip- Tip: Your results include current employees of Google who have been Software Engineer at any time. You may want to limit your search to Software Engineer at Google.
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Putting it Together-Search, Extract and Build
Extract Using Memonic I will build my pipeline of talent from Facebook. By holding down the Ctrl button on my keyboard, I will highlight the leads I want to clip.
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Putting it Together-Search, Extract and Build
ExtractOnce you have selected the leads you want, click the Memonic button you installed (the Squirrel icon) in the upper right hand corner of Firefox.
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Putting it Together-Search, Extract and Build
Extract/Build Select Clip Content
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Putting it Together-Search, Extract and Build
Extract/Build Click Save and then View
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Putting it Together-Search, Extract and Build
Extract/BuildOnce you click View it takes you to you your Memonic account where you can view your clipped leads.
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Putting it Together-Search, Extract and Build
BuildAs you can see the leads you clipped are now available to work. You want to first Organize your list by creating Tags, Folders and Groups. You should determine if you want to keep the leads as links or convert to text. You can also add notes, add tags, create groups. Memonic has the ability to share your list via Email, Facebook, Twitter or grab a Link.
Tip- Be sure to set your folder as either Private, Friends or Public
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Putting it Together-Search, Extract and Build
Build If you need to move the leads to Microsoft Excel simply click the Actions button at the bottom of the page and select Copy to Word. Also you can Select print if you prefer to have a hard copy. Tip: You could use the printed copy as a call list.
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Putting it Together-Search, Extract and Build
How the data looks in an Excel spreadsheet.
Tip- Installing the mobile Memonic app (ios and Android allows you to view your folders and list on your mobile device. )
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Next Level- Additional Actions
The leads in Memonic are web based when viewing your dashboard and that means we can use additional Firefox Add-Ons to research the people on your list.
Firefox Ad Ons
• LinkedIn• Social Friend
Finder (SFF)• Duck Duck
Go • Google Maps
(get company numbers and call)
*more
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Contacting Leads
You can contact the leads you selected from Facebook but sending them a message which will go to their Other Folder, basically messages that have been filtered out of the regular mailbox. For $1.00 (I have sent them as cheap as 35 cents) you can send a direct message to the candidate. You also have an option to attach files. Some people have a follow option.
Sounds very much like a LinkedIn Pro account to me. Haydn Shaughnessy (Forbes) http://www.forbes.com/sites/haydnshaughnessy/2013/04/08/facebook-extends-charging-and-that-is-good/
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Contacting Leads
Other ways to contact candidates include using the LinkedIn Firefox Add-On and if you have a LinkedIn account contacting them that way or use the Google Maps Firefox Add-On and get the company phone number and call in directly or use the Social Friend Search Firefox Add-On to search all social networks for your lead.
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Questions?
The thoughts, ideas, etc in this presentation are my own and do not necessarily represent ADP’s positions, strategies, or opinions. ADP doesn’t contact candidates (as a policy or sourcing process) using the $1.00 option currently and that is solely my idea and concept. 2 Timothy 4:17
