Mike Jesse

mike jessemike jesseIntegrated Marketing Communications ProfessionalIntegrated Marketing Communications Professional

4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email [email protected] 4588 Emerald View Court, Eureka MO 63025 • 314.496.6891 • Email [email protected]

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AboutAbout

• High-energy executive professional with 23 years of experience:• Fortune 500 companies• Advertising Agencies• Top Private Companies• Start-ups

• Education:• Maryville University• B.A. Communications, Minor Psychology

• UMSL• Certificate in Design & Illustration

Professional ExperienceProfessional Experience

Phase 1 Communications CMO | Social Media Strategist

Osborn & Barr Resource Manager

Fusion Owner | Designer

Aon Innovative Solutions Creative Manager

Ralston Purina (Nestlé) Assistant Communications Manager | Designer

Client Experience Client Experience

• Sony

• Volkswagen

• Circuit City

• Guitar Center

• John Deere

• Michelin

• USDA Rural Development

• Becker Underwood

• Monsanto

Contour Energy Systems

Superior Building Group

E&M Plumbing

Injury Specialists

McGrath Environmental

Leonard Associates Consulting

Jag Promotions

Strategic Research Network

The Young Group

Continental Research Company

Career HighlightsCareer Highlights

Maximized an online marketing campaign attaining 1,200+ unique website visitors within 3 months

Produced creative on a collaborative new business pitch and won a $30 million+ account

Launched a UK product web site in < 4 weeks

Managed budgets of $1 million+

Streamlined creative work flow procedures reducing turnaround time and expenditures of $25k annually

Industry ProficiencyIndustry Proficiency

Communications Campaign Development Copywriting Presentations Email Marketing Training Media

Social Media Twitter Facebook YouTube LinkedIn RSS/Atom Analytics

Creative Design Production Print Digital Collateral Newsletters

Technology Mac & PC Ms Office Adobe Creative Suite QuarkXpress CMS HTML

Web DevelopmentWeb Development

Superior Building GroupProject ManagementDesignDevelopmentNavigationContentPhotography

www.superior-building-group.com


Contour Energy SystemsWeb 2.0 DesignDatabaseDevelopmentNavigationContent Management

www.contourenergy.com


McGrath EnvironmentalProject ManagementDesignDevelopmentPhotography

www.mcgrathenvironmental.com


Osborn & BarrProject ManagementContentPhotography

www.osborn-barr.com

Social Media - ExpertiseSocial Media - Expertise

Strategy

Site setup and management

Custom creative

Multiple site integration

Live & scheduled postings

Embedded content – widgets, videos, HTML

Training

Tracking & analytics

Social Media - ToolsSocial Media - Tools Content Management / Analytics

HootSuite Pro MarketMeSuite Twitterfeed Bit.ly

Facebook Page Integrated add-ons YouTube, Twitter, Flickr, Involver /ShortStack: welcome tab, photo gallery, file sharing,

signup forms, coupons and polls

Reputation Management / Listening TweetScan Twazzup Tweetbeep Monnitor SocialPing Postling

Social Media - DemographicsSocial Media - Demographics

Facebook

400 million active users 130 friends 50% visit every day

Global Reach 70% of users are outside the US

User Demographic Second-highest avg. income = $61,000, and an

avg. of 121 connections. More likely to be married (40%), white (80%)

and retired (6%)


Twitter

105,779,710 registered users

New users are signing up at the rate of 300,000 per day

180 million unique visitors come to the site every month

Twitter's search engine receives 600 million search queries per day

User Demographic More interested than the others in many subjects - news

categories, restaurants, sports, politics, personal finance and religion

Average income of $58,000 More entrepreneurial


LinkedIn

70 million members in over 200 countries

A new member joins approximate every second ½ half are outside the U.S

Executives from all Fortune 500 companies are LinkedIn members User Demographic More males than females (57% to 43%) Highest avg. income $89,000 Joined the site for business Interests

News, employment information, sports and politics More likely to be into the gym, spas, yoga, golf and tennis Own more electronic gadgets than the other social networkers,

including digital cameras, high-definition TVs, DVRs and Blu-ray players

Social Media – PR StrategySocial Media – PR Strategy

Visits: 1,122Page Views: 4,634New Visits: 78%

Social Media – Client PlanSocial Media – Client Plan

Social Media – Sample PagesSocial Media – Sample Pages

Social Media – DashboardSocial Media – Dashboard

Social Media – AnalyticsSocial Media – Analytics

Social Media – DashboardSocial Media – Dashboard

Search Engine Optimization Search Engine Optimization

Technical optimization Page title Page descriptions Page content

Link building

Web site analysis

Key word / phrase analysis

Site submittals

Benchmarking & reporting

Search Engine MarketingSearch Engine Marketing

Account Setup

Keyword research and analysis

Campaign management

Ad content development

Banner ads

Reporting

CreativeCreative

E&M PlumbingCreative, layout copywriting & media placement

CreativeCreative

The Young GroupCreativeLayoutCopywritingPhotographyMedia placement

CreativeCreative

Contour Energy SystemsProject ManagementCreativeCopywritingDevelopment

ReferencesReferences

Steve Thomas | Vice PresidentThe Net Impact16690 Swingley Ridge Chesterfield MO [email protected]

Susan Levko | Director of Business DevelopmentInjury Specialists10435 Clayton Road St. Louis MO [email protected]

ReferencesReferences

Mark Huber, CPA | Financial AdvisorNorth Western Mutual Financial Network10411 Clayton Road Suite 310 St. Louis Mo 63131

Office: (314) [email protected]

Todd Schinsky | Brand Development ManagerConvenience Products866 Horan Drive Fenton Mo 63026(636) [email protected]

Technology ExpertiseTechnology Expertise

Client ListClient List

Self Improvement

Mike Jesse