S. U. C. C. E. S. S.

The Perfect Small Business Website

Collect a FREE Google Nexus 7with select orders!*

• Look Great on Tablets, Smart

Phones, PC’s and Laptops• 3 to 5 page sites, Device Sensitive

Mini Sites, Micro Sites & Landing

Pages from £249• Design, Hosting, Site Management

WiFi 16GbGoogle Nexus 7HD display.1.2 megapixel camera.WiFi & bluetooth connectivity.

*Terms & Conditions apply, visit www.apered.com/oasis2.html for full details.

Tel: 01794 521 516www.apered.com/oasis2.html

@ApeRedMedia

Ape Red Media

The SUCCESS OASISWeb, Print & Social Media Marketing

The Success OasisThe Success Oasis presentation is an example of a live marketing campaign using the Success and Oasis formulas to generate enquiries for a local business. The customer is invited to enquire with a strong incentive, a FREE GOOGLE NEXUS 7 Tablet on select orders.

Quick Overview

SUCCESS, the formula for On Page improvement is made up of 7 elements;

1. Strong Incentive or call to action 5. Extract relevant info 2. Uncluttered 6. Social Media 3. Clear Descriptions 7. Send a thank you 4. Convey Value

The Success Oasis OASIS, the formula for being found locally on the web and motivating engagement

with visitors is made up of 5 key elements;

1. Optimise – Optimising your pages improves your results FACT2. Advertise – Use multiple channels to promote your website

3. Socialise – Word of Mouth, don’t ignore Social Media

4. Incentivise – Drive people to contact you or visit your site

5. Specialise – Be what your customers are looking for

The Live ExampleThe example shown is a live marketing campaign launched in early December promoting small websites to be used as first sites, micro sites and/or landing pages.

The web sites are device sensitive which in itself is a step toward optimisation and to tie in with the theme of ‘Device Sensitive’ the call to action and/or incentive to engage is a FREE GOOGLE NEXUS 7 with select orders.

View at www.apered.com/oasis2.html

The Live Example What is the Offer?The offer promotes device sensitive

websites for small businesses and local

trade people. The sites can be dynamic

(pages created on the server with

a single URL) or unique pages with

their own URL’s (web addresses).

The prices and select orders to which

the offer apply can be found on the

landing page under the ‘Offer Details

Tab’

O or A? Optimise or Advertise Whether viewed on a Smart Phone, Tablet or PC it’s

easy to see the elements of Success & Oasis

A strong incentive/call to action.

The page set is uncluttered with a clear message/description of what is on offer. The

value is conveyed in part by the incentive,

the prices quoted are competitive. The

enquiry form provides the opportunity to extract relevant info from interested parties

while sending an automated response thanking the user for taking interest.

And last but by no means least there are

icons for sharing and links to Ape Red’s

Facebook and Twitter accounts.

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O or A? Optimise or Advertise The elements of OASIS support and empower the elements

of SUCCESS. Optimisation improves results without question

however for some marketing campaigns Optimisation may take a back seat. When offers or promotions will

run for limited time periods as with this example, it may

be more cost effective to spend time and efforts on driving traffic to the landing page rather than optimising for

search engine results. Optimising includes making sure your

web pages are seen in the best possible light across devices

so we are not completely without Optimisation, the O of OASIS.

A is for Advertising Drive Traffic to Your Site

So many businesses that use traditional print advertising

fail to make a big enough shout about their website.

A tiny little line at the foot of an advert containing

www.xxxx etc can be easily missed. Wherever possible

the web address should be placed prominently and if

appropriate a QR code wont go amiss!

With this live campaign we’re running a Google Adwords

campaign alongside, and print adverts in a local business

publication, a golf club brochure and a print display in a

local soft play centre that has a healthy footfall.

S is for Socialising

S is for SocialisingBusiness can’t ignore Social Media. The majority of your customers

use Facebook or Twitter, Pintrest or Google+. Word of Mouth has changed forever, it travels at the speed of light and hits big volumes of people! Ape Red Media has both a Facebook page, Twitter account,

Slideshare account and Pintrest Boards. The marketing campaign

is reflected and promoted with each of these Social Media Services.

Why? Simple, the average Facebook user has 100+ friends. If 1 in

10 of our friends were to post to their page about a FREE NEXUS 7

then there is the potential to reach 3500+, and if 1:50 of their

friends post to their pages... and so it goes on.

S is for Socialising cont.

The More Lines You have in the River...The greater the chance of catching fish! Reflecting a promotion on multiple Social

Media Channels, your website, your blog can only aid you in driving traffic to your

landing pages and costs very little!

S is for Socialising cont. I is for IncentiveIncentive backed marketing - strong calls to action

Do your customers have a good reason

to do business with you? Our customers

looking for either a start up site, a micro

site or landing pages that respond to

Smart Phones and Tablets as well as PC’s

have a very good reason to do business

with Ape Red Media!

The Customer Gets their new site plus a New Google Nexus 7 Tablet

Resources/examplesOn Page Success - http://slidesha.re/LGRWPHIncreasing Competition & A Failing Web? - OASIS article published in Hampshire Business.Nexus 7 Offer - www.apered.com/oasis2.htmlFacebook - http://www.facebook.com/ApeRedMediaPintrest - http://pinterest.com/aperedmedia/Slideshare - http://www.slideshare.net/ApeRedMediaQuestions/Enquiries - email: info@apered.com