We’ll increase sales/lead generation on your web site

and:

1. Dominate rankings in

2. Drive brand awareness across multiple channels

3. Attract Web 2.0 social media recommendations

4. Crowd out competitors by expanding your visibility

E.Y.E. on the E.Y.E. on the ObjectivesObjectives

““It’s all about keeping your It’s all about keeping your E.Y.E. on the ball”E.Y.E. on the ball”

Our top goal is to drive ROI growth to your bottom line.

1. Search Your Industry, Keyword Searches &

Competitors Assess your current site Identify list of keywords to promote

2. Saturate Your Site with Optimized Content Optimize web site structure and web page coding Integrate key messaging & call to action items Validate site for errors Integrate Google Analytics

3. Syndicate Your Brand On Other Sites Promote your company on OTHER web sites Get categorized listings on multiple types of “web-only directories” Get listed on “contextual” and/or “industry relevant” sites Get listed and reviewed on “social media” and “bookmarking” sites Gain instant notoriety with “local listings” approvals

E.Y.E. E.Y.E. MethodologyMethodologyWe implement a 3-step visibility formula for your success

1. Analyze Industry and Customers We product a “best practices” list to guide us towards understanding

customer expectations and developing landing pages to meet their needs

2. Research Keywords & Evaluate Competitors Obtain initial keyword list from client Evaluate competitors' websites and keywords Assess high traffic/converting keywords Develop keyword list to target inside site content

3. Evaluate Current Web Site Are lead generation options available Are “credibility” factors (e.g. industry logos) presented Does navigation menu provide easy access to internal page Compare site to proprietary checklist of 31 tips

Industry/Site ReviewIndustry/Site ReviewWe assess the marketplace and identify relevant keywords

SEO Optimization TacticsSEO Optimization Tactics

Create Robots.txt file and

HTML/XML sitemaps

Implement Keyword-rich URL Linking

Organize “themed” pages on the web site

Optimize HTML- Meta tags and title tags- Headers- Validate for errors

We validate that your site targets optimal coding standards.

Site Conversion & ContentSite Conversion & Content

Headlines & Subheadlines

Calls to action on pages

Pages linked thematically

Do expected pagesappear on the site?

Is the content compelling

Fresh & unique content

Use of digital media

Contact Us FAQs Privacy policy

Products About Us Testimonials

Does your site meet the expectations of the audience?

Add your site URL to web directories Exchange links with related web sites Buy “ads” or “links” on industry sites Syndicate ARTICLES of 250-500 words Create BLOG postings to place online Publish VIDEOS for YouTube type sites Publish PHOTOS for “Universal

Search” Get sites to review your business Publish PRESS RELEASES Add site to RSS & Blog directories

Get Links from Valued Get Links from Valued SitesSitesSyndicate your brand on web directories, high traffic sites,Syndicate your brand on web directories, high traffic sites,industry sites and other contextually relevant web sitesindustry sites and other contextually relevant web sites

Web 2.0 visibility includes the value of “recommendations”

We get your content to be endorsed on social media sites We target high traffic sites like Digg and StumbleUpon Write Tweets and get “ReTweets” to targeted admirers Register your site with social media directories

Social Media ExposureSocial Media ExposureSearch engines are not the only source of leads and referrals.

Get your site listed on local search directories Get onto Superpages, Google Local, Yellowpages, etc. Add “Customer Reviews” and Videos for more visibility

Local Listings ExposureLocal Listings ExposureTake advantage of the web version of “walk-in” traffic

Monitor “Webmaster” accounts Get new pages indexed quickly Review analytics & reporting Modify .htaccess File. Use “mod_rewrite for SEO URLs. Redirect non-www links Set up 301 redirects for old pages Set up 404 error pages

Analyze Site PerformanceAnalyze Site PerformanceAssess and re-assess results continuously to drive efficiency

1. Industry & Site Analysis Industry assessment Site design assessment (for lead generation, credibility factors and messaging) Keyword research for preparation of keywords list to promote 5 pages of keyword-rich content insertion & optimization

2. HTML/CSS Optimization for 5 web pages Site pages outline and page/folder renaming recommendation Sitemap creation (html and xml) and webmaster accounts with Google, Yahoo, Bing Robots.txt file creation Google analytics setup and integration Weekly analytics and ranking report

3. Syndication & Visibility actions (per month) 150 listings on web directories 20 Links on contextually relevant sites 30 bookmarking votes from social media sites 4 articles written and syndicated on 20 article directories 4 blog postings written and syndicated

Recap of E.Y.E. DeliverablesRecap of E.Y.E. DeliverablesThis is an outline of the campaign requirements.

Multi-year relationships with clients

First page rankings proven for 100% of client base

Maximize ROI within initial contract period

Exclusive representation for your field of interest

Two decades combined experience in web branding

Diverse client base including Fortune 1000 companies

Personal support from key partners

We Know “Web Visibility”We Know “Web Visibility”Put our 20 years experience online to work for you.

Jason CimentJason@LaDezign.com323-932-9465 (offc) | 310-497-9762 (cell)

www.LaDezign.com• Corporate & NonProfit Web Design• Search Engine Optimization• Web Software to Manage Web Site Content• WebCart® Ecommerce Platform Distributor

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