Embed Size (px)
DESCRIPTION
Get started on LinkedIn with this introduction to LinkedIn. Learn how to create and optimize your personal LinkedIn profile. Become familiar with LinkedIn Company Pages and how to create your own.
Citation preview
GATZ OPTIMIZE
Introduction to LinkedIn
March 2011
What is LinkedIn? LinkedIn is the world’s largest professional social network with over 90 million members. LinkedIn connects you to trusted contacts and helps you exchange knowledge, ideas and opportunities with a broader network of professionals. ¨ 85 million members ¨ 43% of employees at the largest companies in the US report using
LinkedIn for professional reasons ¨ 100% of Fortune 500 Companies have executives using LinkedIn Demographics:
Gender Male: 52% Female: 48%
Age 13-17: 3% 18-34: 25% 35-49: 38% 50+: 33%
Education No college: 25% College: 48% Grad. School: 27%
Personal Profile
Your profile has two different views accessible through clickable tabs: ¨ View My Profile: See your
profile like your network does ¨ Edit My Profile: Edit different
elements of your profile Clicking “Edit” next to these elements allows you to make changes to the following elements…
Personal Profile
Snapshot Overview of your name, locations, current title, past positions, education, recommendations, and links to your websites
When viewing other profiles, you will see a list of icons to the right of the snapshot: ¨ Send a message ¨ Get introduced ¨ Add to your Network ¨ Forward profile ¨ Search for references ¨ Print
Personal Profile Status Share updates with your network Photo Allows the people you’ve met and previously worked with to quickly identify you Experience Sorted in chronological order and similar to what is on your resume Education Provides insight into where, when and what you studied Additional Information Lists your websites, interests, groups and associations, honors and awards
Additional Site Features Groups ¨ Join groups to discover the most popular discussions in your professional
groups Answers ¨ Share business knowledge by asking a question to get answers from your
network and other experts ¨ Showcase your knowledge and interests by answering questions from
others Events ¨ Discover who in your network is attending certain events and invite others ¨ List your event and share it with your LinkedIn network Polls ¨ Set up unique polls to gather input from LinkedIn members ¨ Breakdown responses by industry, position, age and more
Adding Connections Get more out of LinkedIn by inviting your friends and colleagues to connect with you. ¨ Manually enter email addresses of people you know ¨ Search your email contacts ¨ Search for colleagues from current and past employers ¨ Search for past or present classmates and professors ¨ Invite someone who isn’t currently on LinkedIn to join
Company Pages
Company Pages feature:
¨ Company overview ¨ Who works at the
company ¨ Unique data from
Components of a Company Page Related Companies Trends in the work history of users and connections between companies Key Statistics Non-personally identifiable data of LinkedIn users currently employed by the company Company Description Overview of the company Company Employees List of LinkedIn users in your network New Hires Users who indicate in their profile that they’ve recently joined the company Recent Promotions & Changes Users who indicate they’ve recently changed positions Popular Profiles Highlighted users because they are active in the news, references in blogs, participate in industry groups and/or are frequently the result of searches
Contact Information
Whitney Hewitt
www.Twitter.com/GatzSocialMedia www.LinkedIn.com/Company/Gatz-Optimize
