How to put value in your email marketing

How to Put Value in Your E-mail Marketing

Strategic Business Planning

How to Put

Value in Your

E-Mail

Marketing -

Tips to Create

Value in Your

E-Mail & 5

Reasons Why!



Although there are several different facets to any good e-mail

marketing campaign, the one matter that you can never overlook

is that you must continue to deliver value. Otherwise, why would

anyone continue their subscription?

When creating value for your e-mail marketing campaign, you are

probably thinking in terms of information. But there are other

ways to create 'value'. To create value, consider 'how' it's

delivered. That's right; you can create a higher perceived value of

your newsletter or e-mail marketing campaign by how you

actually deliver that information.

One method that has proven to work well is to keep your e-mail

messages short, but provide a link to download the helpful

information that your subscriber is looking for.

Why should you follow this method of creating value for your e-

mail marketing campaign?

Create value for clients through strategic business and marketing plans.

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Create Quick Text Based Messages:

Short, text based e-mail messages typically go further. By that, I

mean that those simple text messages are not as likely to get

'caught' in spam filters. Additionally, you have a far fewer

formatting issues to deal with to be sure that everyone sees your

message the way you intended it.

Provide Better Layout & Organization:

You can do a lot better job with graphics and the layout of your

content if you create it in a desktop publishing program and put it

into a PDF file. If you send HTML e-mail messages, you are

restricted with 'what and how' you can format that message.

Besides that, it typically takes a lot longer to put that message

into HTML format then if you were to output that information in

to a PDF file.



Help to Create Your Brand:

Your Downloads Help Create a Brand: Your overall focus of your

e-mail marketing campaign should be to create your own brand.

You have far more control of creating that brand using a

downloadable format like PDF files.

Subscribers Return to your Website:

Your Subscribers are Returning to your Website: Sending your

subscriber a link is going to send them back to a specific page of

your website. Smart marketing people will utilize that download

page to include OTO's (or One Time Offers) and other specials

that are reserved only for your subscribers.

Printable Information Stays Longer:

When you use a downloadable format, you instantly make your

information 'Printable'. That typically means your information will

have a longer life. You should included instructions right in your

download to encourage your subscribers to print the information.

That way, they can refer back to it more easily than if they are



searching their local hard drive and the print out let's them make

notes, highlight and scribble on the page.

Don't ever overlook ways to create value for your subscribers.

That value is what keeps them on your list. Keeping your

subscribers on your list will help you realize the overall lifetime

value of your subscribers. Use this simple tip to put value in your

e-mail marketing campaign and start to increase your sales and

profits.

Live, Love and Profit from Your Passion; Otherwise it's just

another job!

Create value for clients through strategic business and marketing plans.

Exceed the expectations of your clients and maximize your profits. Click

here






Download the Secrets of E-Mail Marketing and find out how you can turn

your website into a real selling machine!

Article Source:

http://EzineArticles.com/?expert=Matthew_J_Lee

Self Improvement

How to put value in your email marketing