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The presentation was given at the GameIS 2013 conference in Israel, by Ziv Kitaro and Ohad Barzilay. It is based on a research conducted by David Zvilichovsky, Yael Inbar and Ohad Barzilay from the Recanati Business School at Tel Aviv University. The presentation covers statistics information about successful and failed game projects, alongs side strategies and interesting tidbits that will raise your chances of making it on Kickstarter. The presentation is bareboned and is explored on a blog post on my blog at: http://www.zivkitaro.com/last-call-version-4/ (permalink to be added once the post is published)
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I T ’ S N O T A G A M EK I C K S TA RT E R
( S I R N O R E A L LY) Z I V K I TA R O D R . O H A D B A R Z I L A Y
B A S E D O N R E S E A R C H PA P E R T I T L E D : P LAY I NG BOTH S I D E S O F T H E MARK E T :
SUCC E S S AND R EC I P ROC I T Y ON C ROWDFUND ING P L AT FORMS
B Y
DAV I D Z V I L I C HOVSK Y, YA E L I N BAR , OHAD BAR Z I L AY
!R ECANAT I BU S I N E S S S CHOOL
T E L AV I V UN I V E RS I T Y
S O M E B A S I C FA C T S
K I C K S TA RT E R 1 0 1
1 2 6 , 5 0 7P R O J E C T S T O D AT E
7 , 9 2 5G A M E S
G A M E S A R E # 1
F I L M S & V I D E O SD E S I G N
F O L L O W E D B Y
G A M E S A R E # 1O U T O F 5 9 B L O C K B U S T E R S
G A M E S A R E # 1O U T O F 5 9 B L O C K B U S T E R S
0
7.5
15
22.5
30
GAMES TECH DESIGN
711
29
$ 1 7 8 . 1 5 MP L E D G E D
S U C C E S S R AT E S
0%
10%
20%
30%
40%
USA UK CANADA
18%
25%
37%
S U C C E S S R AT E S
0%
12.5%
25%
37.5%
50%
TABLE TOP (1414 OF 2777)
GAMES (330 OF 875)
VIDEO GAMES (823 OF 3507)
23%
37%
50%
B Y K I C K S TA RT E R G A M E C AT E G O RY
O U T O F T H E 2 9 B L O C K B U S T E R S
Table top 7
Video Games 22
P R E PA R I N G F O R T H E J O U R N E Y
K I C K S TA RT E R P H A S E 1
– S E T H G O D I N
“Kickstarter is the last step, not the
first one.”
S TA RT A Y E A R B E F O R E
S E T T H E R I G H T G O A L
B E S U R E
C O N S I D E R E V E RY T H I N G
30%
70%
U P T O 3 0 % S P E N T O N P H Y S I C A L G O O D S
W H AT I S T H E R I G H T A M O U N T ?
AV E R A G E S U C C E S S F U L G O A L
$ 2 2 , 0 0 0
AV E R A G E S U C C E S S F U L P L E D G E
$ 6 7 , 0 0 0
AV E R A G E U N S U C C E S S F U L G O A L
$ 5 1 , 3 3 9
AV E R A G E U N S U C C E S S F U L P L E D G E
$ 3 , 6 4 9
R E WA R D S
C O N S U M E R S U R P L U S
M A K E I T P E R S O N A L
K I L L E R V I D E O
C O M M U N I T Y
C O M M U N I T Y
C O M M U N I T Y
5 , 3 6 8 , 6 2 6 B A C K E R S
1 , 5 7 4 , 4 2 3 R E P E AT
B A C K E R S
1 2 , 6 7 5 , 2 4 1 T O TA L
P L E D G E S
C O M M U N I T YP R O J E C T O W N E R W I T H B A C K I N G
H I S T O RY
8 3 %
B A C K E R S O W N E R S V S . O W N E R S
6 2 % S U C C E S S R AT E
4 9 % S U C C E S S R AT E
B A C K E R S O W N E R S V S . O W N E R S
1 2 4 . 3 3 # O F B A C K E R S
5 4 . 9 2 # O F B A C K E R S
B A C K E R S O W N E R S V S . O W N E R S
$ 7 9 5 3 . 3 6 S U C C E S S F U L
G O A L
$ 5 1 4 0 . 9 3 S U C C E S S F U L
G O A L
B A C K E R S O W N E R S V S . O W N E R S
$ 1 3 , 5 5 1 . 9 8 M O N E Y R A I S E D
$ 6 9 2 7 . 9 3 M O N E Y R A I S E D
R U N N I N G T H E C A M PA I G N
K I C K S TA RT E R P H A S E 2
L I S T E N
A D D R E WA R D S
U P D AT E R E G U L A R LY
E N G A G E W I T H T H E C R O W D
R E S P O N D Q U I C K LY
S T R E T C H G O A L S
2 5 %N E X T S T R E T C H G O A L
R E A L A D D I T I O N
M A N A G E E X P E C TAT I O N S
A L M O S T T H E R E
K N O W Y O U R L I M I T
B E S M A RT
L E T I T G O
G O O D L U C K
