How to Create Quality Web Content and Why it is Important

Hall Web Services

Who We Are

Alayna WhiteCMS Manager/Developeralayna@hallme.com

Hall Web Serviceswww.hallme.com

• 11 Years in Business

@Hall_Web

@CMS_Girl

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

About You:

What You'll Learn: Why keeping your web content fresh is important for maintaining a

loyal audience

How to write content that works well for SEO without losing value for those who will be reading it

Tips for creating content that is relevant and valuable for your web visitors

You have a website but the content is stale and you want to figure out how to make it work better for you

You maintain content for your website but are unsure if it is effective for visitors and SEO

What Exactly Is Web Content?• Information page

• Blog

• News

• White Papers/Documents

• Social Media Sites

• Webinars

• Links

• Videos

• Images

The back bone of your site!

Photo credit: http://www.flickr.com/photos/kevinomara/2841105371/

Why is Good Web Content Important?

• Quality will keep visitors coming back

• People are looking for you, give them what they want

• Users want to be helped and/or entertained

• Great content is the first step for a sale

• You look professional

• Create relationship

What Does Content Have to do With SEO?

• Trust and Authority

• Links back

• Keyword Phrases

• Fresh Content

How to Write Content for SEO Without Losing Value for Visitors

• Write for people and SEO will follow

• Think about what people would type to find you

• Use keyword phrases but do not keyword stuff!

• Bold important keywords

• Link to relevant content

Structure Your Page to Please Visitors and Crawlers

• Obvious title with keywords

• Strong opening

• Section the content with sub headings

• Make sure the content has some substance!

Photo credit: http://www.flickr.com/photos/molas/50631207/

Tips for Writing Quality Content

Who Are You Writing For?Think of your audience:

What do you have to offer them?

What questions will people ask when they get to your site?

What will make it worthwhile for both of you?

Show Who You Are

• Show personality

• Use an authentic voice

• Engage users

• Make your content compelling

Keep it Fresh

Photo credit: http://www.flickr.com/photos/photograham/149333273/

• Schedule a time to write

• Task out content writing to others

• Add new photos/video to keep people engaged

• Update content with new products/services

Marketing Channels• Distribute your content through social media

• Link back to your web content from social media sites

• Make web content an important part of your traditional marketing package

• Maintain consistency through all channels

Give Visitors Something to Do!

• Always have a call to action!

• Obvious contact information

Be the Expert• Valuable content will show

that you are an expert

• It takes time to build a strong content base

• Always check to make sure your content is relevant, valuable, consistent, and has no grammatical errors

• Not all content is king

Out of Ideas?• Debunk something

• Appeal to a need

• Provide a resource

• Respond to news

Make a commitment to keep your content updated!

Re-cap• Content is the most important

part of any website

• Quality content will keep users coming back

• Create trust and authority

• Write for your audience

• Structure your content so it is easy to read and informational

Questions?

• SEO Vision Blog - http://www.hallme.com/blog

• Webinars – http://www.hallme.com/webinars

– Next week – Jenika presents How Successful is Your Website?

– In 2 weeks – Amanda presents Measuring and Tracking Your Social Media Efforts

• Call us! 1-877-425-5932 (HALL-WEB)

• alayna@hallme.com

Follow Hall: @Hall_WebFollow Alayna: @CMS_Girl

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