How to Build Your Brand with Promotional Products

www.ExhibitCraftNJ.com (973) 686-9393

A ProFest 2013 Presentation

Wednesday, April 24, 2013at

ExhibitCraft HeadquartersWayne, NJ




How a yellow wrist bandyellow wrist band raised awareness and money for cancer research?

That t-shirtt-shirt you stood in line to get at the radio station?

The mugmug you use, with the name of your favorite specialty shop where you buy your morning coffee?

When one fast food restaurant sold out of kid’s meals because of a bean bag toybean bag toy?


You remember them, and so do others!

3 Steps to MaximizeMaximize

The Effectiveness of Promotional Products

Promotional products!


What kind of response am I looking for? What do I want to accomplish? What are all my product options? How much do I have to spend on the products? At what point will the response justify the budget?


STEP 1:

Enlist the expertise of a qualified promotional

consultant

([email protected])

STEP 2:


Why use a Promotional Consultant?

• Beyond just selling products

• Vast product resources

• Latest trends, technologies and processes

• Experienced advice

• Saves you money



STEP 3:

An overall campaign should include and incorporate at least some the following considerations:

Program/campaign theme Target audience Intended response Workable budget Realistic timeline Method of distribution


Plan your campaign

It will be important to choose/use a product that is consistent with these elements in order to achieve the best results.

Establish a workable budget • How many different items will be needed? • How many of each item will be needed?• Who will be getting the item? • How many people will be getting the items? • Are there additional/extra costs? (set up, extra colors,

shipping, taxes, rush orders, etc.)

Note: As with any important purchase, don’t choose on price alone!

Plan your campaign



• Consultation • Internal decision-making• Development of artwork • Production schedule, including artwork design

and set up • Proof approval• All required shipping

Plan your campaign


How you will get the products to your audience can help decide the kind of products you use, the material used to make the product… and could affect the price of the product.

Plan your campaign


What are the hottest items?


TECH ITEMS!!!

• Idea Generator• Marketing Partner• Brand Consultant

I am here to help your“Build Your Brand”

Please contact me at:


Leslie Silverman

973-686-9393 x766 [email protected]


If you’d like to learn more about how you can incorporate promotional products

into your marketing mix, contact

ExhibitCraft at (973) 686-9393 or [email protected].


Thank You!Connect with us on

www.ExhibitCraftNJ.com (973) 686-9393www.ExhibitCraftNJ.com (973) 686-9393

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How to Build Your Brand with Promotional Products