Google Penguin Recovery Tips

bit.ly/googlepenguinrecovery

Shankarsoma | Director, Online Marketing, mDhil.com

Who am I

Shankar

Director, Online Marketing

www.mDhil.com

@seoshankar

Linkedin.com/in/seoshankar

http://plus.ly/shankarsoma

A large number of websites have been affected by recent Google Penguin updates.

Website’s owners and webmasters are raising numerous questions and doing every bit to recover from the damage.

Struggling to know what to do in the wake of Google’s Penguin UpdatePredicting the same

De-optimize website

Increase quality links to pages

Make sure link anchor text is natural - anchor text alteration is crucial now.

Remove Blogroll Links

Scale back the internal link anchor text

Exact match domains hurt

Practice Negative SEO

Move content to a new domain

Write better content

Add more social elements

Site audit to determine problem areas

Think more long term: stop taking short cuts

Recommendations

• Unlike Panda, Penguin is not targeting content – it is more focused on spam and bad SEO practices.

• Create Microsites or Micro-Authorities• Do not create crappy microsites; just

create a strong supporter for you.• Promote deeper pages of the bigger

authority site instead of homepage

• Ping blogs that were originally highlighted by User

• Submit Website to the Penguin review form, twice, specifically referencing this article that was being beaten out by the links that referenced it

• How’s your robots.txt file doing? Blocking the right stuff?

• USE campaign data to implement some canonical URLs to clean up crawl errors and also kill some unnecessary links across the site

• A bit of “SEO cleanup” that revealed your website sitemaps did not exist and/or were broken. Implemented sitemaps and submitted the feeds to Webmaster Tools, which was not happening previously

• Cleanup up many duplicate title, Pages, Content and other issues which are reported by Webmaster Tools

• Continue to build natural links to the site and promote other positive signals such as referring traffic and social shares

• Never remove the credits from links/Users for the Content or the Website where the source was taken

Once finished, you can request that Google reconsider your site for inclusion in its index

https://www.google.com/webmasters/tools/reconsideration

Google Webmaster Tool has this insight here

https://www.google.com/webmasters/tools/anchor-text?hl=en&siteUrl=http://www.yoursite.com/

Google Webmaster Tool

Q+A Time!

Shankar Soma, mDhil | Director, Online Marketing

@seoshankar

http//shankarsoma.com

me@shankarsoma.com

@seoshankar

Linkedin.com/in/seoshankar

http://plus.ly/shankarsoma

http://shankarsoma.com

+91 - 984-445-8368

Shankarsoma | Director, Online Marketing| mDhil.com

Download:

bit.ly/googlepenguinrecovery

Shankarsoma | mDhil.com

Thank You!Want to get in touch?

@seoshankar on Twitter or by email - me@shankarsoma.com