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In preparation for the Youth Action Net Challenge on GlobalGiving, these are some basic tips for effecting online fundraising and crowdfunding for GlobalGiving projects.
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I have my project page.
Now what?
Welcome to the YouthActionNet ChallengeYou have to raise $4,000 from 50 donors in one
month.Are you ready?
We want to run the race with you
Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community
organizations
But don’t just have them donate
Old Fundraising
Development Director
Email to 100 donors asking for $10 each
Organization receives $1,000
Get your network to spread the word
Crowdfunding Development Director
Emails 100 donors asking for $10 each and to tell
100 of their friends.
100x100x$10 = $100,000
Same effort, but better result.
Everyone has different strengths Tell your supporters all
the ways they can help
Donate Spread the word Host a fundraiser Offer matching funds Feature your project on
their blog or social network
Provide creative ideas to get donors energized
Pre-Challenge Warm UpGetting Ready for the
Challenge Send emails, host an event,
make phone calls Feature your project on your
blog or other website Prepare an “elevator pitch” Spread the word on social
networks like Facebook and Twitter
Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving
CommunicateSuggested Communications Plan 1 day before Challenge: Kick-off
reminder. 1st week: Tell supporters how
you’re doing and how they can help,
3rd week: Keep your supporters excited! Remind them how you’re doing and that there’s still time to help.
3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now.
After the Challenge: Thank everyone who helped you and let them know the results of their efforts.