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I have my project page. Now what?

GlobalGiving - Crowdfunding - Youth Action Net

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In preparation for the Youth Action Net Challenge on GlobalGiving, these are some basic tips for effecting online fundraising and crowdfunding for GlobalGiving projects.

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Page 1: GlobalGiving - Crowdfunding - Youth Action Net

I have my project page.

Now what?

Page 2: GlobalGiving - Crowdfunding - Youth Action Net

Welcome to the YouthActionNet ChallengeYou have to raise $4,000 from 50 donors in one

month.Are you ready?

Page 3: GlobalGiving - Crowdfunding - Youth Action Net

We want to run the race with you

Page 4: GlobalGiving - Crowdfunding - Youth Action Net

Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community

organizations

Page 5: GlobalGiving - Crowdfunding - Youth Action Net

But don’t just have them donate

Old Fundraising

Development Director

Email to 100 donors asking for $10 each

Organization receives $1,000

Page 6: GlobalGiving - Crowdfunding - Youth Action Net

Get your network to spread the word

Crowdfunding Development Director

Emails 100 donors asking for $10 each and to tell

100 of their friends.

100x100x$10 = $100,000

Same effort, but better result.

Page 7: GlobalGiving - Crowdfunding - Youth Action Net

Everyone has different strengths Tell your supporters all

the ways they can help

Donate Spread the word Host a fundraiser Offer matching funds Feature your project on

their blog or social network

Provide creative ideas to get donors energized

Page 8: GlobalGiving - Crowdfunding - Youth Action Net

Pre-Challenge Warm UpGetting Ready for the

Challenge Send emails, host an event,

make phone calls Feature your project on your

blog or other website Prepare an “elevator pitch” Spread the word on social

networks like Facebook and Twitter

Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving

Page 9: GlobalGiving - Crowdfunding - Youth Action Net

CommunicateSuggested Communications Plan 1 day before Challenge: Kick-off

reminder. 1st week: Tell supporters how

you’re doing and how they can help,

3rd week: Keep your supporters excited! Remind them how you’re doing and that there’s still time to help.

3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now.

After the Challenge: Thank everyone who helped you and let them know the results of their efforts.