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In today's presentation, I address a question that I get a lot, which is: should I rewrite "bad" SEO content that has good Google rankings? This is an excellent question, because a lot of folks have web pages of so-so quality that still perform well in terms of rankings. So what to do? I share some strategies for increasing the quality of your SEO content and improving conversions here. If you have an SEO copywriting question, I'd love to hear from you. You can find me on Twitter @heatherlloyd, or email me at [email protected]. You can also visit my site (www.seocopywriting.com) and sign up for my free SEO Copywriting Buzz newsletter. You can choose to receive a weekly recap of the blog post how-to's and SEO copywriting tips, or a daily update!
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Should I rewrite “bad” pages with good Google rankings?
Presented by: Heather Lloyd-Martin, CEO, SuccessWorks SEO Copywriting
SEO CONTENT WRITING TIPS
ARE YOU AFRAID TO FIX YOUR SEO CONTENT?
- The SEO copy may be “borderline spammy.”
- Your content may not have the right tone and feel.
- Conversions may be low and bounce rates may be high.
IT’S TIME TO TAKE THE PLUNGE
- Too keyphrase stuffed? Rewrite it. You may be able to use the same # of keyphrases.
- Determine how to best rewrite the content (changing format, tone and feel, call to action.)
- Upload the content and monitor rankings/conversions.
NEED HELP? LET ME KNOW!
• SEO Copywriting Certification training• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly newsletter
