64
Google Confidential and Proprietary

AdSense Optimization Tips

Embed Size (px)

Citation preview

Page 1: AdSense Optimization Tips

Google Confidential and Proprietary

Page 2: AdSense Optimization Tips

Google Confidential and Proprietary

AdSense ��� ?

Page 3: AdSense Optimization Tips

Google Confidential and Proprietary

Google AdSense ��������� �� ���� �!"�#$�%&

3

AdSense for search AdSense for content

2 /01&23�4�03! �! Google AdSense

Page 4: AdSense Optimization Tips

Google Confidential and Proprietary

567��80� ����567��9� �!:�;/<567�� AdWords

4

Google.co.th

AdSense for content

AdSense for search

Page 5: AdSense Optimization Tips

Google Confidential and Proprietary

!� ">1?9@ ��1AB12�>C� AdSenseAD����9"C�� 5� �� �� ���� 80��1BE!� ">1?9@ ��1AB12�>���& � ��

Page 6: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� �� �� ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 7: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• ����������������� !"#��%�&�'�

• 5� �� �� ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 8: AdSense Optimization Tips

Google Confidential and Proprietary

&1�&�9/0�D�" # ���8�8;0

�����9� T"0!���1BE!� &1�&�9/0�����;1��; AdSense:

• &1�&�9��� URL (URL 8�8;0) – &1�&�9/0�; ��3$5�"9;80�5�"9;��

• 8�8;0AE?!D��;�"� - &1�&�9@ ��1AB12�>C��;��567�� �!"!�4AE?��� �$�

� �� ID "]>�����;5�� AdSense ����������9� T" E�!�<80�"@ E�$"AE�$/0�D�" # C�8&0��;� 80�&D�8�;���

Page 9: AdSense Optimization Tips

Google Confidential and Proprietary

&1�&�9/0�D�" # ���8�8;0

A

B

Page 10: AdSense Optimization Tips

Google Confidential and Proprietary

&1�&�9/0���8�8;0

8�8;0AE?!D��;�"�����������9� T:• �$����� <@8$$567��80�&D�8�;���$;�;���/0�EAE?���• �3�/0!� A��$80�!� @ 3$"@0E?�;AE?���AD�

Page 11: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• ()!*�!�*!�%+�,-* AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 12: AdSense Optimization Tips

Google Confidential and Proprietary

5� �� �� ����C� AdSense

CTR

CPC

Impressions

Display Advertising

Other Revenue Sources

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

���� cpc = IMP cpc x CTR x CPC

���� cpm = IMP cpm x CPM x1/1000

����?;Q = ���� search + ����?;Q

Page 13: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� �� �� ����C� AdSense

� )���'�'��6'7�! 8�4� CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 14: AdSense Optimization Tips

Google Confidential and Proprietary

]3;��9� T">1?9 ��������1BE��$�� ?

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

CTR

Page 15: AdSense Optimization Tips

Google Confidential and Proprietary

&D�8�;�567�� - "0!&D�8�;�">?���9�D�" #

Source:

F-Shaped Pattern for Reading Web Content

Jakob Nielsen

http://www.useit.com/alertbox/reading_pattern.html

Page 16: AdSense Optimization Tips

Google Confidential and Proprietary

&D�8�;�567�� - "0!&D�8�;�">?���9�D�" #

�";��'��7

�E!�� 8�!��

=!���>?�@�8

• ;c!Tc��A6&C����"9?&3��1;� ���567��

• 567��AE?���67� '3B-C�93!��/0�E "> ��/<�������9�;� !3$>d;AE?��;;3d;"@;>1"f7

• �0E!"0E?��!� ���567���!08$;"; � 01�! "> ��� !!�;���9�;� C�/<��

• &D�8�;�567��AE?�EAE?���8&!&��!3;80�8&@ �"2A�;�

• �;�$A���9: ���567���;$A���9 � AE?�&$A���9

�&�;�

Page 17: AdSense Optimization Tips

Google Confidential and Proprietary

&D�8�;�567�� - "0!&D�8�;�">?���9�D�" # (g 39)

(�(7

NAVIGATION BAR >> FORUM >> THREAD

(8�>�!7

(8�>>E4�-*

(8�>�F�>�%

« C'�>E4��� | C'�I��+= »

30

• ���567��AE?$ 1"��C���9&; 3$��;$;

• �&5>�A8 ! 80�5>�A0����• �� ����0���;��567���D�� 3$�;�AE?9EC;�����

�E!�� 8�!��

=!���>?�@�8

Page 18: AdSense Optimization Tips

Google Confidential and Proprietary

<@8$$567��AE?�� 3$���9;1�9

Page 19: AdSense Optimization Tips

Google Confidential and Proprietary

<@8$$567��AE?" �8;�;D�160 x 600

336 x 280 300 x 250

728 x 90

567��C;��!�����/0�E!��567��C;��8�$

Page 20: AdSense Optimization Tips

Google Confidential and Proprietary

<@8$$567��@ �"2A!���

5��A3?��@567��C;��!�����/0;�>c�>� !��

*C��% C�F: (LMN�+�+����*���,'��#!�*

(LMN�C��7C��%7�� + -�'*�%7��

eCPM ��� CTR �A*7��

Page 21: AdSense Optimization Tips

Google Confidential and Proprietary

�E567��: �E!09!0; �E"� 19 �E&3�!3;

• �99E!h&��&3����� ���E�� A�0����E��;"�9���9!3$�%&��� 80�"0!AD�&�9���9&�!� C�/<��C����

• ��3��!� “ad blindness”

• 5��A3?��@80��� ���EAE?�<80�$;�%&

• "A�;1���9�1BE� ���E!09!0;� ���E"� 19� ���E5��"�;

Page 22: AdSense Optimization Tips

Google Confidential and Proprietary

�E567�� - !09!0; "� 19 5��"�;

7��7�3' �* �!�� (�� �'

• 567��8$$�99E"�;C$

• ���E";;�D�� 3$01�!80� URL

Page 23: AdSense Optimization Tips

Google Confidential and Proprietary

�E567�� - !09!0;

Page 24: AdSense Optimization Tips

Google Confidential and Proprietary

�E567�� - "� 19

Page 25: AdSense Optimization Tips

Google Confidential and Proprietary

�E567�� - 5��"�;

Page 26: AdSense Optimization Tips

Google Confidential and Proprietary

�E567�� - �� �;�E�0��8$$

• "�9���D�� 3$"�#$�%&AE?9E/<��C�@ � D�

• "�9���D�� 3$�;�AE?9E�0�!�E

Page 27: AdSense Optimization Tips

Google Confidential and Proprietary

��@ �5��; �!>d;AE?���567���0��Q�;��

• &�9;5�$��5@ 8! 9�����9� T���567����

� �;�";d���� 3 �;��567��9�& :�; 3 �;��01�! �����;��

� �;�/0!� �;���� 1 ���;�� 80� 1 �;��01�!

• "�9���9�D�� 3$�;�C;����� g 9 80��;�AE?��9� T&1�&3d�"]>���;��567��C;��"0#!

Page 28: AdSense Optimization Tips

Google Confidential and Proprietary

28

]3;��9� T">1?9 ��������1BE��$�� ?

• ����C'*(LMN�

• !A=�;;(LMN�=!� @>7��*

• �E(LMN�

• 8�4�#��'�'C'�%(LMN�

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

CTR

Page 29: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� �� �� ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� )���'�'��6'7�! 8�4� Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 30: AdSense Optimization Tips

Google Confidential and Proprietary

30

]3;��9� T">1?9 ��������1BE��$�� ?

•• 8�4�7�!)!-;)�F�,-*(LMN� 8�4�7�!)!-;)�F�,-*(LMN�

•• 8�4� �";+S� 8�4� �";+S�

•• Webmaster ToolsWebmaster Tools

•• Google AnalyticsGoogle Analytics

•• =!��;7�!N,-*�A6&=!��;7�!N,-*�A6&

Impressions

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 31: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� �� �� ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� )���'�'��6'7�! 8�4�!�%+�#�7(LMN�>E47��C'�����C'*/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 32: AdSense Optimization Tips

Google Confidential and Proprietary

32

]3;��9� T">1?9 ��������1BE��$�� ?

(LMN�7��C'�����C'*/(LMN�CPM

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 33: AdSense Optimization Tips

Google Confidential and Proprietary

33

!� !D��;�"@��9��C�567��

7��C'� =�C��%#�7;!�;>

7��C'� =�C��%#�7����C'*

��?E7��C'� =�C��%: (�%-��('����

��?E7�!7��C'� =�C��%: �A�*(LMN� =')'7��C'� (!�;F �";+S�/����C'*)

Page 34: AdSense Optimization Tips

Google Confidential and Proprietary

!� @ �9<0 ���C�567��

(LMN�7��C'� =�C��%���;!�;> (LMN�7��C'� =�C��%�������C'*

(LMN� CPC

��'��7 =',-)������E!�&�E �E%;�*

(LMN� CPC/CPM

��'��7 =',-)������E % !�&�E �E%��77��

CPC * CPR CPC * CPR CPM

7�F�(LMN�>E46C eCPM �A*�F� (LMN�>E46C eCPM �A*�F�

(LMN�>E4&'�7�!=!��A�!�)�

Page 35: AdSense Optimization Tips

Google Confidential and Proprietary

35

"0! 3$A3d�567���;1�C���980� <@2�>

(LMN�,-)������!A=@�8

(LMN�>E47��C'�����C'*

7�!!�;(LMN�>�B*&'��,-)������!A=@�8&�%6C)FN����!I+�!�;=!�(%&'-%�* �"�>E4#�7#��'�'(LMN�>�B*C��6'!�;;

8�4�7�!�,*,�' 8�4� eCPM

Page 36: AdSense Optimization Tips

Google Confidential and Proprietary

� �� ��������<�������567�� CPC 80� CPM

!� @ �9<0 ���567��

Google

CPC bids on keywords";d��"�#$AE?"!E?��!3$�E�"�1 �A3?�A3d�"� C��567��

CPC/CPM bids on site"�#$AE?/<���!0�9"@��9��

/<0�567��!D��;� ��� 567��T<!"0!&�9 ����

AE?���

� �� �����<�����D�� 3$���

AdSense Technology - !� � �� ����AE?9E@ ��1AB12�>

Page 37: AdSense Optimization Tips

Google Confidential and Proprietary

�1BE&3d��� 3$567��

Page 38: AdSense Optimization Tips

Google Confidential and Proprietary

D�;�����9����!��/<0�567��

6C,-�A�>E4 ='=!�(%&'�7�A�*(LMN�

Page 39: AdSense Optimization Tips

Google Confidential and Proprietary

�1?�AE?/<0�567��"�#;"9?&�!� " �� �"0!�%&

•$!��/<567��A �$Tc�&D�8�;�567��AE?���;D�"�;

• ��C9<0AE?"@;@ �5��;�;�D�B1$��8�8;0C���� "�; !0�9/<��"�#$ ��� ">f ���� <@8$$567��AE? 3$"@;&;

Page 40: AdSense Optimization Tips

Google Confidential and Proprietary

40

]3;��9� T">1?9 ��������1BE��$�� ?

•• ����C'*(LMN�����C'*(LMN�

•• !A=�;;>E4 C������C!�;(LMN�!A=�;;>E4 C������C!�;(LMN� !A=@�8!A=@�8

•• !�;>�B*(LMN�&'��,-)������!�;>�B*(LMN�&'��,-)������!A=@�8!A=@�8

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

(LMN�7��C'�����C'*/(LMN�CPM

Page 41: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� �� �� ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� )���'�'��6'7�! 8�4� CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 42: AdSense Optimization Tips

Google Confidential and Proprietary

42

]3;��9� T">1?9 ��������1BE��$�� ?

CPC

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 43: AdSense Optimization Tips

Google Confidential and Proprietary

43

�;��8 !�;% �5��

C��,- !34-*

Top Level Navigation

300x250

468x60

Page 44: AdSense Optimization Tips

Google Confidential and Proprietary

44

! �567��8� D�"@;

��! �567��9�!!�����9 D�"@; ">?��9E D�;�;567��8C�C3;!3;9�!AE?���">?Ccd;�;�"�#$���

)���'�'��:

- �E!�%&34-7!-*(LMN�,'��7�>��!��

- 7!-* a8��)A�,*#!�* >�'�B'

- �!�#�-;!�%7�!7!-*(LMN� ='=!�#��

+��E �E

Page 45: AdSense Optimization Tips

Google Confidential and Proprietary

45

]3;��9� T">1?9 ��������1BE��$�� ?

CPC

•• C'�%�!76'S-!�()�C'�%�!76'S-!�()�

•• 7!-*(LMN��)#�� ='7!-*(LMN��)#�� ='

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 46: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� � ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� )���'�'��6'7�! 8�4� 8�4�!�%+�-34'5

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 47: AdSense Optimization Tips

Google Confidential and Proprietary

47

]3;��9� T">1?9 ��������1BE��$�� ?

�C�*!�%+�-34'5

•• AFS/CSEAFS/CSE

•• C'�%��*7C'�%��*7

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 48: AdSense Optimization Tips

Google Confidential and Proprietary

C'�%��*7;'C'�+S�)FN

48

�;��01�! – ��@ �5��;>d;AE? D�!3����"&#9AE?

�;��01�!8&0��;�� �8��� ��!� �3�CAE?"!E?��C�!3$";d���;"�#$�%&C���� 80�"9?/<���01!$;�3�C���; ��!� "�0�;Ed !# �T<!;D��@�3��;�"�#$C�567�� AdWords AE?�39>3;B!3$�3�C;3d;

�34-�A6&)��7C��,-��*7#�8;C'�>E4���*(LMN�>E4 7E4%�,-*7�;C��,-

�34-�A6&6')��7(LMN� &�B'6�7"���;'C'�����8? )FN#�+�!�;!�%+�

Page 49: AdSense Optimization Tips

Google Confidential and Proprietary

AdSense for search & >o&1! 9C�/<��

Search-Dominant

Link-

Dominant

Mixed-

Dominant

Source:

Search and You May Find

Jakob Nielsen

http://www.useit.com/alertbox/9707b.html

50%

30% 20%

Page 50: AdSense Optimization Tips

Google Confidential and Proprietary

50

AdSense for Search ���

•-��'�%)�������76C�A6& �";)FN

•7��C'�����C'*&-*)'C���%�' -*

•+�!�;!�%+�#�7(LMN�>E4 7E4%�,-*

•�����B*6C7��7�3'7�;+S�)FN

•!�;��7�!)'C����(LMN�#�7 )!3-,�%7�!)'C�,-* Google

Page 51: AdSense Optimization Tips

Google Confidential and Proprietary

51

]3;��9� T">1?9 ��������1BE��$�� ?

�C�*!�%+�-34'5

•• AFS/CSEAFS/CSE

•• C'�%��*7C'�%��*7

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 52: AdSense Optimization Tips

Google Confidential and Proprietary

� �@: ]3;&�AD��3���">?� �� �����<����?

CTR

CPC

ImpressionsOther Revenue Sources

Display Advertising

����C'*(LMN�

!A=�;;(LMN�>E4 C���7�; CPM

!�;>�B*(LMN�,-)������!A=@�8

�E

����C'*

8�4�#��'�'C'�%(LMN�

(LMN�,'��7��*

C'�%�!76'S-!�()�

(LMN�&'��7��C'�����C'*

7!-*(LMN� >�>E4#�� ='

Ad coverage

Webmaster Tools

Google Analytics

AdSense for Search

C'�%��*7

!�%+� = !�%+� CPC + !�%+� CPM + !�%+�-34'5

Page 53: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� � ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• >;>�''(%;�%(=!�7!�

• Q&A

Page 54: AdSense Optimization Tips

Google Confidential and Proprietary 54Google Confidential

A$A�;;5�$��5@ 8! 9 AdSense

� ;5�$��5@ 8! 9

www.google.com/adsense/policies

� C!D��;�80�"�?;�C�;!� ��$ 1!�

www.google.com/adsense/terms

Page 55: AdSense Optimization Tips

Google Confidential and Proprietary 55Google Confidential

���01!567��&3�"�

� ��!�;� 567��$;"�#$&3�"�� &�!� A �$ URL ">?�3&T�@ ����!� ! �567��

- "� ?�9! �567���<8C�

� �9��9� T�D�";1;!� $0#!�>E����

Page 56: AdSense Optimization Tips

Google Confidential and Proprietary 56Google Confidential

Policy Do’s and Don’ts

� �9�;3$�;�;���01!567��� �c��<����9�;� /1�B 9��&1

- "�; ��@��!D�!3$567��� !��"!1����9"C�� /1� � ���0<!f �Ed�@AE?567��

� �9@ 3$8&�>o&1! 9C�567��

� �9@ 3$8&�5��567��

- "�; %; “567��5�� Google”

Page 57: AdSense Optimization Tips

Google Confidential and Proprietary

&3����!� ���567��AE?�9T<!&�

Page 58: AdSense Optimization Tips

Google Confidential and Proprietary 58Google Confidential

Policy Do’s and Don’ts

� �0E!"0E?��!� �01!5���9&3d��

- �9���567���!0";d�� Interactive "�; "!9 flash �&@@3$ �!0 navigation 01�!

� �9�� traffic services AE?� ">1?9 impressions AE?�9"@; 1� "�;traffic exchanges

Page 59: AdSense Optimization Tips

Google Confidential and Proprietary 59Google Confidential

9$@ ��$!� �����;AE?�E��/<��

� ;D�"�;";d��AE?9E@ �5��;80�"�9���9!3$/<�9A�!!0�9AE?T<!&�!3$;5�$��5@ 8! 9" �

� ‘/<��C�]3; ��9>� � �9?’

� 567���� �"@;��;">1?9"&19C��%& 8&�9��";d���03!C��;�

� �9� ���%&AE?� ��"C�� /1���/<�� � C3�C���!� ����;�;�

- �!&3����"�; 9E@@3$9�!"!1;�@ redirect �;����$1�"$;

� fc!7� Webmaster Guidelines "!E?��!3$���2�>C�"�#$�%&

Page 60: AdSense Optimization Tips

Google Confidential and Proprietary 60Google Confidential

< 3!";d��$;�%&C����

� & � �$��93?;� ��";d��A3d��9�$;�%&T<!&�!3$;5�$��5@ 8! 9

� /<"/�8> 567���0���; 3$C9<0 �!/<��$ 1!� C9<0�;����;AE?��9 "�; RSS Feed

� & � "�#$�%&C����"@;@ � D�

Page 61: AdSense Optimization Tips

Google Confidential and Proprietary 61Google Confidential

9$@ ��$!� �AE?�E8!/<0�567��80�/<��

� ;D�"�;";d��AE?9E@ �5��;80�"�9���9!3$/<�9A�!!0�9AE?T<!&�!3$;5�$��5@ 8! 9" �

� @�!3;!� �01!AE?�9T<!&�

- /<0�567��T<!"!#$"�1;5���9�� 3$/0&$8A;A��B� !1

- �9���1BEAE?�9T<!&�� $1�"$;">?�����01!567��

Page 62: AdSense Optimization Tips

Google Confidential and Proprietary

Agenda

• &1�&�980��3�/0�D�" # ���8�8;0

• 5� � ����C� AdSense

� �D�8;�;D��;!� ">1?9 CTR

� �D�8;�;D��;!� ">1?9 Impressions

� �D�8;�;D��;!� ">1?9 ���� �!567��AE?!D��;�&D�8�;�/CPM

� �D�8;�;D��;!� ">1?9 CPC

� �D�8;�;D��;!� ">1?9">1?9 ����?;Q

• A$A�;;5�$��5@ 8! 9

• Q&A

Page 63: AdSense Optimization Tips

Google Confidential and Proprietary

Q & A

Page 64: AdSense Optimization Tips

Google Confidential and Proprietary

��!9E�D�T�9! ���&1�&" ���[email protected]