Capture Interest with your Headline

•Add an attention grabbing headline to explain what you can do for them!What problem can you fix?, What pain can you help them avoid? What’s in it for them?

Call to Action

•What should they do next? – Make the next moves clear!Do you want your visitors to Call you?, Email you?, Visit you? or look around your site?

Reverse the Risk

•Eliminate any risks involved in making a purchase with you!Consider the lengths you will go to for your customers and what you can

offer to reduce the reasons for not using you.

Add Credibility

•Increase your credibility and raise your status!Add association, club, membership logos that are relevant as well as

customer feedback and testimonials for previous work

Don’t re-invent the wheel!

•Keep navigation of your website simple and easy to use!E-bay, Amazon etc all have similar navigation layouts that people are familiar with.

Don’t make it difficult use the tried and tested or your visitors will leave your site.

Be upfront!

•If payment is relevant to your product or service then make it clear in advance howMake it obvious and eliminate any questions in advance

Text is King!

•Pictures speak a thousand words but not in Google’s eyes!Great product descriptions help to sell your products & services and get you found.

Customers also want clear detailed information before making a purchase.

Visitors go Viral !

•Make it easy and obvious for visitors to share your products with friends & family!Social Media is a fantastic tool for marketing your business & by adding a few buttons can

spread the viral word within seconds.

http://www.websitegrader.com

How to does your Website rate!

•Use free tools such as Website Grader to see how you can improve your site!By adding your URL (& a competitors if you wish) you can generate a report detailing

the various elements of your website and what you need to do to improve it.