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Growing Hazelnuts Tommaso De Gregorio Expo Milan, 10 September 2015

Tommaso De Gregorio: Growing Hazelnuts

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Page 1: Tommaso De Gregorio: Growing Hazelnuts

Growing Hazelnuts

Tommaso De GregorioExpo Milan,  10  September 2015

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Ferrero: The Story Of a Family

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53Countries: OFFICES

160Countries:MARKET

9Countries:AGRI Farms

3Countries:SOCIAL 

COMPANIES

20Countries:PLANTS

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53Countries: OFFICES

160Countries:MARKET

9Countries:AGRI Farms

3Countries:SOCIAL 

COMPANIES

20Countries:PLANTS

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Ferrero Agricultural projects

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Raw Materials – Objectives and Results

On track Achieved

Objectives Timeframe Status

Coffee 100% certified as sustainable 2013Achieved 2 yearsahead of plan

Eggs100% eggs from barn hens in respect of animal welfare 2014

Palm oil100% certified as sustainableand segregated 2015

Achieved 1 years ahead of plan

Cocoa 100% certified as sustainable 2020

HazelnutsImplementation of thetraceability plan for 100% ofhazelnuts

2020

Cane sugar 100% from sustainable sources 2020 new

Our main goals declared in the last CSR Report:

www.ferrerocsr.com

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Hazelnut marketmain producing countries at worldwide level (in shell)

AZERBAIJAN30.000 tons (3 %)

GEORGIA25.000 tons (3 %)

US (Oregon)34.000 tons (4 %)

ITALY120.000 tons (13%)

SPAIN25.000 tons (3 %)

TURKEY650.000 tons (70 %)

■Around 70‐75% of actual worlwide production is done in Turkey, followed byItaly with 12‐15%

■ Chile and Georgia are the main emerging countries which has experienced amajor increase in hazelnut cultivation during last 5 years

4 %OTHERS

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Existing

HCo  ‐medium long target 

Opportunities in the Southern hemisphere are limited to few countries

■ FRESHNESS: the harvest during spring provides fresh hazelnuts throughout the yearimproving the quality for consumers

■RISK DIVERSIFICATION: climate / weather conditions (frost, etc.); geo‐politics; best varieties for our needs and full traceability of the supply chain.

Potential

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The HCo initiative: present status

Six ongoing projects, at different stages of implementation.  All projects are tailored made on the specific potential of each country.

Other initiatives are under development

Promotion of hazelnut development through events, research and training 

seminars

Overall goal: 100% traceability in 2020

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Fruticola Agrichile

Oldest Ferrero plantation: almost  4.000 ha under  property

2 Drying facilities operating 1 Cracking facility established in 2015

Successful promotion: Over 11.000 ha planted by local farmers

Farmer association established and research program are in place with local institutions

High potential: Hazelnut crop is expanding by 1000ha per year

High quality nuts‐ varieties coming from North hemisphere  have proven to have equal quality level of the countries of origin

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AgriGeorgia

Agrigeorgia

Established in 2007: over  3.500 ha under  property 1 Drying facilities operating

Training courses with USAID: 3.000 farmers already trained in past years Georgian Hazelnut Growers association (GHGA) already established and supported

Varieties used‐ a mix between Italian varieties and Georgian varieties, in order to be a show case for local farmers

High quality nuts in the Ferrero plantations

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Agrisudafrica

Agrisudafrica

Established in 2010: about 1000ha of which 600 ha plantable First experiment of hazelnut cultivation in the African continent

Process of 2 years to import the plants and pass Quarantine’s restrictions  Great effort to overcome different climatic conditions High interest in local farmers about future expansions and promotions of the crop

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Agri Australis

Established in 2013: 2000 ha under development First experiment of hazelnut cultivation on a large scale in Australia

Process of 2 years to import the plants and pass Quarantine’s restrictions  Great challenge for the future for extreme climatic conditions (Water and heat) and 

high labor costs High technology in agriculture’s techniques

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Precision farming

Precision Farming:

A necessaryapproach for the future challengesof the Ferrero Agri 

farms

Never applied before on Hazelnut’s orchard

3 examples:

• Airbornepollinization

• Mechanicalplanting

• FMP‐Farmingmanagmentplatform

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Hazelnut’s production depends from cross pollination during winter months; the overlapping between female and male flowers is limited by time and weather conditions

In Chile several test of forced pollination have been successful using quad bikes; production have increased in areas pollinized mechanically

Winter months in Chile have high rainfall, which does NOT allow machines to move easily in the tree rows  DRONES

Precision Farming: Airborne pollinization

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Precision Farming: Airborne pollinization

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Precision Farming: Mechanical planting

Traditional planting is labor intensive and for large plantations requires high numbers of workers in winter months

To speed up the process a GPS guided planting machine has been developed according to Ferrero’s requirements by an Italian company

PLANTING 10 Hectares:

Traditional planting 68 workers

GPS machine 1 driver, 2 workers

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Precision Farming: FMP 

Geo‐referencing = Creation of a data base of all the information related to: Territorial units = Fields and parcels (Surface area, number of trees, variety, …) Climatic data (Temperature, Humidity, Wind speed, Sun radiation, Rain fall, …) Agronomical data (Soil analysis, Leaf analysis, Nuisance, Pest and diseases, Plant stages, …) Machines localization

Register  of activities done= Possibility of registering manual, mechanical and harvesting operations.

Efficiency register Prescription of Chemicals

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Precision Farming: FMP 

Budget : Operations to be done in each Territorial unit

The platform calculates the requirement of resources needed according to the register of efficiency of all the operations.

Scheduling: weekly or monthly planning of use of resources 

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Precision Farming: FMP 

Budget : Operations to be done in each Territorial unit

The platform calculates the requirement of resources needed according to the register of efficiency of all the operations.

Scheduling: weekly or monthly planning of use of resources 

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Precision Farming: FMP 

Budget : Operations to be done in each Territorial unit

The platform calculates the requirement of resources needed according to the register of efficiency of all the operations.

Scheduling: weekly or monthly planning of use of resources 

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Progress reporting:

Comparison between planned and actuals

Precision Farming: FMP 

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Precision Farming: FMP 

Machines / Tractors monitoring :

Each tractor will be equipped with a GPS and Fuel sensor The tractors can be located in real time on a geographical 

map Information about the tractors are sent in real time to the 

platform

Fields workers / Labor monitoring :

Each plantation supervisor is equipped with a smartphone Each field worker is equipped with a NFC tag The Start and End of work is triggered when the NFC tag is 

in contact with the smartphone

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Thank you