Embed Size (px)
Citation preview
Master in Translational Medicine-MSc CELLEX UB’s Faculty of Medicine, 9 March 2016
Science dissemination 2.0 Social media for researchers
Xavier Lasauca i Cisa @xavierlasauca
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/n
ihgo
v/2
47
52
85
41
06
• To get new information • To increase the impact and visibility of research
papers • To engage with fellow researchers and meet new
collaborators • To improve a researcher's public profile, build your on
line reputation and thus competitiveness • As part of the research process
Using social media can be really beneficial:
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/m
khm
arke
tin
g/8
54
07
17
75
6
• I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities
• I will provide examples of these innovative emerging resources as tools for scientific communication
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/fu
nks
ou
p/4
03
99
06
60
So in this workshop… #MTMUB20
htt
p:/
/ww
w.f
lickr
.co
m/p
ho
tos/
mik
ebeh
nke
n/5
00
77
03
93
2/s
izes
/l/
Overview
From the kingdom of the Apes…
…to the supremacy of homo digitalis…
htt
p:/
/est
rella
en
elso
l.blo
gsp
ot.
com
.es/
20
10
_0
8_
01
_arc
hiv
e.h
tml
CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO
…and homo mobilis!
http://www.sfexaminer.com/s-f-police-students-to-raise-awareness-of-dangers-of-distracted-walking-driving/
http://injuryprevention.bmj.com/content/early/2012/12/06/injuryprev-2012-040601
htt
ps:
//w
ww
.rac
c.ca
t/el
-clu
b-r
acc?
_ga=
1.2
49
26
27
91
.13
71
73
79
12
.14
55
38
96
34
htt
p:/
/ww
w.o
mic
ron
o.c
om
htt
p:/
/ww
w.e
leco
no
mis
ta.e
s/te
cno
logi
a/n
oti
cias
/49
98
33
6/0
7/1
3/E
l-m
ied
o-a
-sal
ir-d
e-ca
sa-s
in-e
l-sm
artp
ho
ne-
afec
ta-a
-mas
-de-
la-m
itad
-de-
los-
esp
ano
les.
htm
l
@B
en
ed
ictE
van
s
Source: Mobile Is Eating the World, by Benedict Evans
The unconnected are shrinking!
http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf
Technology dominates our atention!
htt
p:/
/ww
w.e
ngl
ish
-her
itag
e.o
rg.u
k/ab
ou
t/n
ews/
hel
p-d
arw
ins-
no
teb
oo
k/
©
REU
TER
S/To
ny
Gen
tile
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
http://www.nature.com/content/authortips/infographic.html
Alternative metrics (Altmetrics)
http://www.altmetric.com/
1 2
3
4
Some remarks about altmetrics…
Track the dissemination of research beyond academia
Show the attention, reception, and response to a published work prior to it being cited
Can be applied to non-traditional research outputs like data-sets and blog posts
Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse h
ttp
s://
ww
w.f
lickr
.co
m/p
ho
tos/
nir
ak/5
12
87
85
95
To deepen about altmetrics…
https://scholasticahq.com/altmetrics-the-evolution-of-impact-indicators
http://files.figshare.com/1920206/DRR__Nesta_.pdf
This is me and my digital circumstances
@miquelduran
El P
un
t/A
vui,
23
/07
/11
#Create #Listen #Communicate #Connect Share!
htt
p:/
/ww
w.id
ibap
s.o
rg/s
ketc
hin
g/th
e-b
oo
k.p
df
© ID
IBA
PS
by
Swas
ky
#Create
To blog or not to blog?
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/kr
iso
lin/6
86
11
97
37
4/
htt
p:/
/ww
w.a
ltm
etri
c.co
m/b
log/
inte
ract
ion
s-h
ere
-in
-th
e-b
logo
sph
ere
/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and other stakeholders
stay in touch with colleagues
be part of a conversation
present self/own work be(come) part of a community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
Example motives of science bloggers
http://sociologicalimagination.org/archives/13910
htt
p:/
/ww
w.f
lickr
.co
m/p
ho
tos/
nau
righ
t
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/m
iue
nsk
i/5
88
73
93
03
6/
http://rrresearch.fieldofscience.com/
The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing
and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about:
- what experiments we’ve done
- what the results were if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should
do when time and resources permit.
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
http://cirmresearch.blogspot.com.es/
htt
p:/
/bg.
up
f.ed
u/b
log
/
Collective blogging (1)
Collective blogging (and 2)
htt
p:/
/in
efcr
ese
arch
.wo
rdp
ress
.co
m/
The Reference Blog
http://blogs.lse.ac.uk/impactofsocialsciences/
#Mu
stFo
llow
To deepen about Blogging…
@fp
2p
http://blogs.lse.ac.uk/impactofsocialsciences/2014/12/28/shorter-better-faster-free/
http://blogs.lse.ac.uk/impactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/
http://blogs.lse.ac.uk/impactofsocialsciences/2015/10/26/why-academics-and-students-should-take-blogging-social-media-seriously/
@PJDunleavy
#Listen
#Communicate
The uses of Twitter for Science
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/ga
rret
thea
th/9
35
95
75
92
1/
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
CMRB CRG IDIBAPS IDIBELL IMIM IMPPC IRB VHIR ISGlobal Alba Mare Nostrum
http://cerca.cat/alfabetic/a-la-xarxa/
Anatomy of a tweet
# (hashtag) used to categorise tweets. Keyword.
Text
URL (link)
1
3
2
@IDIBAPS
#
A researcher’s Twitter profile
@nlbigas
Timeline (TL)
A
B
C
D
An influencer
People who have retweeted or favorited the tweet
Number of times this tweet has been retweeted
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/1
04
11
88
8@
N0
6/5
70
69
41
47
3/
A tweet’s harmony…
#piulempoesia #poetry
Example 1
Example 2
1
2
Example 3: the power of embedding
A player more with pulmonary embolism? Teletovic, Varejão, Mickel ... Tall players, lot of flights ... Are they a risk group? #basketball #pulmonary
Is there anything as rewarding for a researcher as responding to a hypothesis in a short time?
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/
From Tweet to Peer-Reviewed Article!
New Scholarship?
Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-part-1-teaching-in-140-characters-or-less/
Reason #1: Twitter has very direct, and very relevant implications for those in Public Health 1
2
Reason #2: It’s a great way to get information you otherwise wouldn’t
Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing
http://www.flickr.com/photos/shovellingson/6800803601/
The Importance of Being Hashtag
http://www.globalfoodsecurityconference.com/
#Translational
htt
ps:
//st
ori
fy.c
om
/xav
ierl
asau
ca/x
arxe
s-so
cial
s-i-
revi
stes
-cie
nti
fiq
ues
-eap
c
All tweets (from the 4,140 people I follow)
Tweets to me (or about me)
Tweets related to the word “recercat”
Tweets to @LaMaDeFatima (or about it)
1 2 3 4
http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am on Twitter… Now what?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
To deepen about Tweeting…
@ta
_wh
ee
ler
http://blogs.lse.ac.uk/impactofsocialsciences/2015/08/21/permission-to-tweet-science-communication-sharing-conferences/
https://www.asist.org/SIG/SIGMET/wp-content/uploads/2015/10/sigmet2015_paper_11.pdf
#Connect
• Google +
• Researchgate
• Academia.edu
General networks Specific networks
Share!
Articles and presentations (Slideshare, issuu)
Social bookmarking (Delicious, Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management (Zotero,
Mendeley)
Video chat and voice call services (Skype,
Google hangouts)
Slideshare
http://www.slideshare.net/xavierlasauca
Delicious
https://delicious.com/xavierlasauca
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
htt
p:/
/co
nte
mp
lati
vem
amm
oth
.wo
rdp
ress
.co
m/2
01
3/0
1/0
2/s
ix-w
ays-
to-u
se-g
oo
gle-
han
gou
ts-f
or-
acad
em
ic-p
rod
uct
ivit
y/
Journal clubs Podcasts Collaboration
Writing accountability Presentations Virtual office hours
1
2
3
4
5
6
https://www.instagram.com/the_prbb/
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/xa
v/3
67
84
66
36
5
#Health20
http://www.nejm.org/doi/full/10.1056/NEJMp0900702
Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.
htt
p:/
/sea
rch
hea
lth
it.t
ech
targ
et.c
om
/fea
ture
/So
cial
-dat
a-a-
new
-so
urc
e-fo
r-d
isea
se-s
urv
eilla
nce
The digital epidemiologist
http://www.yelp.es/barcelona
A new tool for foodborne illness surveillance?
http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on observations in this study and the increased usage of social media, we posit that
online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.
1
2
http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
To deepen about Health 2.0
@mmassarda
@tbaupuig
http://www.mobilehealthglobal.com/why-doctors-should-be-on-social-media/
http://galenia.net/4089/salut-2-0-un-repte-per-conectar-digital-doctors/?lang=ca
http://www.health2con.com/events/conferences/health-2-0-europe-2016/
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/5
66
950
83
@N
00
/44
648
28
51
7/
© P
ho
to b
y K
atB
Ph
oto
grap
hy
Ready?
Strategy • Define objectives about online presence (as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
Follow the leaders h
ttp
s://
ww
w.y
ou
tub
e.co
m/w
atch
?v=J
_bk3
sFd
x8g
Some suggestions for those who are new to social media
1. Identify your personal objectives
2. Identify and follow/engage with your peers
3. Try Twitter for at least 10 days
4. Make use of social sharing services for your resources
Once you have created and started to make use of a social media services…
5. Update your LinkedIn account
6. Create an account on a researcher profiling service
7. Monitor use of Twitter through (freely-available) Twitter analytic tools
Source: Using Social Media to Build Your Academic Career, by Brian Kelly
@b
rian
kelly
htt
p:/
/ww
w.m
axim
a.fm
/pro
gram
a/p
rogr
ama-
a-st
ate-
of-
tran
ce-a
sot
10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert,
10. Find your Klout score, H-index.
Source: Micah Altman,s Blog
@d
rmal
tman
htt
p:/
/nep
alir
epo
rter
.co
m/2
19
56
/pau
l-va
n-d
yk-r
etu
rns-
uae
/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else takes your fancy!).
10. Keep your purpose and audience in mind.
Source: Introduction to Social Media for researchers, by Gilles Couzin
@gc
ou
zin
htt
p:/
/ww
w.f
orb
es.c
om
/pic
ture
s/ee
el4
5jf
eg/1
-tie
sto
-22
-mill
ion
/
Sou
rce:
A s
imp
le p
ath
way
for
op
en e
nh
ance
d r
esea
rch
, by
Ism
ael P
eña
-Ló
pez
@ic
tlo
gist
Researcher
Blog Twitter Social media
Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
To deepen…
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/b
aker
ella
/33
30
087
45
4
https://ec.europa.eu/jrc/en/publication/emerging-reputation-mechanisms-scholars-literature-based-theoretical-framework-scholarly-activities
http://www.oecd-ilibrary.org/science-and-technology/making-open-science-a-reality_5jrs2f963zs1-en
http://vdgm.woncaeurope.org/content/vdgm-socialmedia-compass
htt
p:/
/ww
w.r
in.a
c.u
k/o
ur-
wo
rk/c
om
mu
nic
atin
g-an
d-d
isse
min
atin
g-re
sear
ch/s
oci
al-m
edia
-gu
ide-
rese
arch
ers
htt
p:/
/tin
yurl
.co
m/V
itae
Inn
-HSM
R
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
http://blogs.bodleian.ox.ac.uk/23things/all-about-23-things/
Conclusions
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/n
iaid
/14
86
11
04
35
5
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/d
har
mas
ph
ere/
31
28
33
09
68
/
htt
p:/
/en
.wik
iped
ia.o
rg/w
iki/
File
:Yo
urC
ou
ntr
yNee
dsY
ou
.jpg
Xavier Lasauca i Cisa www.xavierlasauca.cat
@xavierlasauca
https://www.flickr.com/photos/jauladeardilla/2364222159
