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Eye catching science
Finding the visual story in your data Part 1: the tools
FUTURE EARTH POP-UP
WEBINAR SERIES
Infographic Data Visualisation
http://www.jackhagley.com/What-s-the-difference-between-an-Infographic-and-a-Data-Visualisation
Visualisation
Information
Graphic
Data=
=
editorialisation+ -complexity- +generative ✓✕
The award for most important design tool goes to:
Before we do any pixel pushing…
• Where does this graphic fit into your organisation’s communications & social media strategy?
• Who is your intended audience & how does that changewhat we’re going to show them?
• How does our chosen delivery medium changewhat we’re going to create?
• What is the story we’re going to tell our audience?
Tiered information strategy
http://www.slideshare.net/Future-Earth/how-to-tweet-about-science-and-sustainability
yoursite.com
‘Teaser’ content
‘Storefront’ content
‘Key’ content
yoursite.com
‘Teaser’ content
‘Storefront’ content
‘Key’ content
Scientific papers?
Who is your intended audiencefor this graphic?
3,140 ± 110 x 106 Mg C
3,140,000,000 Mg C(margin of error: 3.5%)
3.140 billion tonnes of Carbon
20 years worth of Carbon emissionsat 2011 levels
Who is your intended audiencefor this graphic?
3,140 ± 110 x 106 Mg C
3,140,000,000 Mg C(margin of error: 3.5%)
3.140 billion tonnes of Carbon
20 years worth of Carbon emissionsat 2011 levels
Novice*
Expert
Spock
How does the medium change the message?
Graphic will be viewed on variety of mobile devices = can’t cram too much in
Doesn’t play nice with Instagram = no previews in timeline
Doesn’t play nice with lots of text= no boosting your posts
◦◦◦ Each medium has limitations, including your own web site. Research them before beginning
What is the story you want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
What is the story you want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
Structured
What is the story you want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
Structured
But don’t oversimplify. Make sure you are true to the data
What happens next will make you click here
A source is just as important for your visual as for your blog
“As much as…” “Up to…” “Significant?”
The care factor. Remember who your audience is
Even complicated visualisations need to be logical and legible
A single factoid is still representative of something bigger
Best Practice:Some examples
Charles Minard’s map: The most famous infographic
https://en.wikipedia.org/wiki/File:Minard_map_of_napoleon.png Image: Iñigo Lopez
Charles Minard’s map: The most famous infographic
Duncan Clark & Kiln:Which companies cause…
http://www.theguardian.com/environment/interactive/2013/nov/20/which-fossil-fuel-companies-responsible-climate-change-interactive
Kurzgesagt:The human immune system
https://www.youtube.com/watch?v=zQGOcOUBi6s
Exploration tools
Exploration tools IBM Watson Analytics
www.ibm.com/analytics/watson-analytics/
• Free to try, with limitations on your data
• ‘Interrogate’ your data with natural language questions
• Easy for data rookiesto discover trends and relationships
• Like all data exploration tools, you will need clean, organised data
• Does have an ‘infographic’ creation function, but it is clunky
Exploring your data: Tableau Public
public.tableau.com
• Tableau Public is the free version of analytics software Tableau
• Runs off a desktop app • Very powerful data
analysis and exploration features.
• Some learning curve but intuitive drag & drop interface is extremely useable
• Able to share dense, interactive data visualisations via the web
Construction tools
Infogr.am
Infogram
Icons in this presentation were obtained free from iconfinder.com
Credits to: Vlad Marin & Pixan
Need some extra icons?
Just want to make a chart?
Google sheets
Publish directly from Google Sheets
Don’t forget: you can mix ’n’ match the tools
Let’s talk responsive
Next steps
Take a blog post/paper and turn it into a snappy infographic or visualisation
Alternatively, you could try adding some maps, infographics & charts to an existing blog post to bring it to life.
Submissions to: [email protected]
We’ll give personal feedback on the first 15 received.
Chance to be featured on futureearth.org
Follow-up webinar
Review & critique some of your infographics
Practical design tips & tricks, including some tips for which chart to use for what data
Sign-up: goo.gl/M5NYo5
Process case study
OCTOBER 28, 3:00 PM - 4:00 PM CET
Did you miss the previousFuture Earth pop webinars?
futureearth.org/blog/pop-webinars
