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http://jeffzelaya.com/social-selling-training - This is the deck for my Social Selling training presentation for the 2014 BXSI Annual Sales Conference. During this presentation I shared: -What is Sales 2.0? -What are the benefits of Sales 2.0? -How has sales evolved? -What do social salespeople stand to gain? -How to use LinkedIn for social selling -How to use Hubspot Signals for Social selling -How to use Sales Loft and Google Alerts for Social Selling -How to use content in your social selling strategy and more.... Are you interested in hiring a professional Social Selling Trainer for your next Sales Conference? Contact Jeff Zelaya at http://jeffzelaya.com/contact
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W E L C O M E T O
S A L E S 2 . 0
I WA S J U S T T H I N K I N G A BO U T YO U
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Y E S , I T ’ S AC T U A LLY P E R FE C T T I M I NG
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
T H I S I S T H E G U Y I WA N T E D YO U T O M E E T
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
I S AW W H AT YO U P O S T E D O N L I N E A N D WA N T E D T O L E A R N MO R E
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
T H I S I S O U R F IRS T I N - P E RS O N ME E T IN G B U T I FE E L L I K E I K N O W YO U
A L RE A DY
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
*Top Producing Sales Skills Required
SOCIAL SELLING SUCCESS IS GUARANTEED*!
Social Selling Training by Jeff Ze-laya
http://jeffzelaya.com/social-selling-training
• Goal Setter
• Persistent
• Driven
• Saver & Invester
• Knowledgable
• Positive Attitude
• Confident
• Organized
• Excellent Communication Skills
• Hard worker AND SMART worker
REQUIRED QUALITIES
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Sales is evolving…
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
YOUR R OLOD EX ON S T ER O I D S
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
L E A D G E N E RAT I ON TOOLA ND A PO WE R F U L
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
G U E S S W H AT E L S E C H A N G E D ?
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
7 0 % OF B U Y I NG P ROC E S S C OM P L E T E D W I T H OU T S A LE S I NVOLV E M E NT
Source: MarketoSocial Selling Training by Jeff Zelaya
http://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
O N AV E RAG E D E C I S I O N M A K E R S C O N S U M E 5 P I E C E S O F C O N T E N T B E F O R E B E I N G R E A DY T O S P E A K T O A S A L E S R E P
Source: CMO Council StudySocial Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
I N 2007 I T T OOK A N AVE RAG E OF 3 . 68 COLD CA LL ATT E MPT S T O R E ACH A PR OS PE CT. T ODAY I T TA KE S 8 ATT E MPT S
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
YO U H AV E A D E C I S I O N T O M A K E T O DAY
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
C O N G RAT U L AT I O N S !
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
7 8 % OF S A L E S P E OP L E U S I NG S OC I A L M E D I A OU T SE LL T H E I R P E E R S
Source: ForbesSocial Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
82 % O F P R O SP E C T S C A N BE R E AC H E D V I A S O C I A L ME D I A
Source: InsideView.comSocial Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
• Increase customer renewals by 15%
• Increase team quota attainment by 31%
• Increase reps hitting quota by 21%
• Increase weekly demos from 4.3 to 7.8
Social Selling Organizations On Average:
Source: AberdeenSocial Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Money Talks
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
• $1.2 Million in Revenue in 18 Months
• Rookie of the Year
• President’s Club in 5 Months
• 269% of Goal in 2013
• Consistent Top Producer
• Trained Over 250 Sales Professionals
• Sales Leader @ Triblio
• LinkedIn’s Most Recommended Sales Executive Under 30
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
DISCLAIMER:
LinkedIn is ONLY one tool
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
One Tool Isn’t Enough
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
T OO LS T O YO U R T OO LBOXCO NS IDE R A DD ING T H E SE
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Trust
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Don’t just check in to follow up…
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
2,479 viewsif just 1% convert into leads
= 24 new leads
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
ContentSocial Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
What if?
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
A Y E A R F R O M N O W YO U W I L L W I S H YO U H A D S TA RT E D T O DAY- KA R E N L A M B
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
Thank You!
Jeff Zelaya305.766.2631
http://jeffzelaya.com
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
P H OT O C R E D I T S
• http://zapp4.staticworld.net/reviews/graphics/products/uploaded/apple_116inch_macbook_air14ghz_128_gb_710258_g2.jpg
• http://upload.wikimedia.org/wikipedia/commons/c/cf/Box-cutter.jpg
• http://blogs-images.forbes.com/sap/files/2011/08/272398_l_srgb_s_gl.jpg
• http://i.huffpost.com/gen/1863593/thumbs/o-READING-SCIENTIFIC-PAPERS-facebook.jpg
• http://www.infographicszone.com/wp-content/uploads/2013/03/the-evolution-of-the-salesperson-1.jpg
• http://www.findandconvert.com/wp-content/uploads/2014/01/business-man-on-the-phone.jpg
• http://www.puertochan.org/mu/src/139545579777.jpg
• http://sigmamindset.com/wp-content/uploads/2012/03/runner-crossing-finish-line1.jpg
• http://watchdog.org/wp-content/blogs.dir/1/files/2014/04/Money-100s.jpg
• http://www.toolstop.co.uk/draper-88904-tb530-expert-530-x-200-x-210mm-cantilever-tool-box-p50550
Social Selling Training by Jeff Zelayahttp://jeffzelaya.com/social-selling-training
