01 Introduction

05 Ready Your e-store

07 Fulfillment

11 Staff management

13 Marketing & sales

Contents

IntroductionThe winter is coming. Yes, the holiday season is right around the corner! It’s that time of the year that

everyone looks forward to. Retailers realize their peak sales and shoppers get the best bargains in

the holiday season. That’s the magic of holidays, it’s a win-win scenario for everyone, shoppers and

sellers

Ecommerce had another terrific season registering a 14% year on growth. This is no mean feat, given

the rather disappointing context of overall retail sales which grew by just 1.7%

Holiday sales account for 20-40% of annual revenue for most online retailers. Most B2C retailers on an average see about

16% increase in first-time customers during the holiday season.

What is a e-tailer’s worst nightmare? This one’s easy! If we go by the statistics above the worst thing an ecommerce retailer could do is: ‘To be caught

unprepared’ for the holiday surge in sales.

Fail to deliver? Risk being discredited. The Why:

Opportunity = HugeRisks = Many

Reward = Great

You need to have fulfillment, operations, customer support and marketing strategies in place to

cater to this spike in sales. But proper planning and flawless execution can extend gains beyond the holiday sea-

son. It can build a sizeable following of loyal customers with strong lifetime value who drive long-term sales.

The When:If you have had a few successful holiday seasons behind you, you probably have the basics

covered. But you could start early and implement the latest campaign ideas and technology hacks for that extra

edge over competition. If you are a growing brand with limited holiday experience start well in advance.

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The How: The 2016 holiday planning guide

Taking stock

You should look at traffic forecasts, fulfillment strategies, sales targets, conversion rates and a lot of other metrics

to assess your readiness for the holiday season. Dig up the reviews from last season and pick up key insights.

Metrics to Monitor

Key challenges:

1. Ecommerce storea) Driving traffic: Most retailers run well-planned holiday marketing campaigns well in

advance to attract visitors during the holiday season. But with so much competition

it is difficult to stand out. Since only a small percentage of visits convert to actual

sales, increasing traffic to site is a crucial challenge that retailers face.

b) Guaranteed up-time: The holiday season witnesses surges in traffic. A sudden spike in transactions can

slow down systems. The holiday season is a busy time and customers prefer not to wait, they simply

complete their purchase elsewhere. Delivering a flawless shopping experience despite traffic surges is a

key challenge for e-tailers.

c) Mobile optimized sites: There is no doubt about it anymore, smartphone shopping is the future of

ecommerce. The 2015 holiday season saw nearly a third of online purchases happening through mobile devices.

Smartphones account for a lion’s share of this. Smartphone shopping registered a jump from 14% of orders in 2014 to an impressive 20% of orders in 2015.

All on-site optimization efforts such as getting the home page, product pages and landing pages primed will be

futile if the website is not mobile optimized. Retailers stop at responsiveness and struggle with getting mobile

optimization right.

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2. Fulfillment strategy a) Inventory management: Stocking the right products in right quantities requires careful

planning. Running out of products too soon, or failing to deliver orders due to poor inventory

management will drive customers away. Getting the inventory gamble right is a difficult

challenge for retailers.

b) Shipping logistics: Shipping is the tipping point in the holiday retail race. Shipping charges are the most

important factor driving purchase decisions. Organizing logistics to ensure timely delivery of orders at affordable

prices is a major challenge during the holiday season.

3. Operations a) Returns handling: Returns are a major headache for etailers. Making the returns process simple and bringing

down the shipping cost is a tall-order for most retailers.

b) Customer service: Holiday shoppers have a lot of queries. Handling the huge volume of

queries smoothl and quickly is a challenge if you are short staffed. Holiday shoppers are

constantly looking out for better deals and are easily poached by competitors. Keeping

response times short during the holiday rush is a challenge for most retailers.

c) Staffing: The order fulfillment and customer service processes might come under pressure during the holiday

season. Employees take off on holidays and leave retailers short staffed in their busiest hour. Preparing

contingency plans involves hiring and training temporary staff to handle the fulfillment proces. Dealing with staff

shortage is a tough challenge for retailers.

4. Marketing

a) Lead generation: Holiday marketing is neither easy nor cheap. Campaigns

that stand out amidst the sea of campaigns crowding the marketing space are

costly. Targeting the right audience with the right campaigns is a challenge for

most e-tailers.

b) Campaign ROI: Some channels are better for particular product lines or are

frequented by certain target groups. Spreading marketing budget thinly across

many channels might fail in the holiday season. Retailers find it difficult to pick the right channels to focus their

efforts for earning a good ROI.

We have dwelt upon some of the challenges retailers encounter in the holiday season. The challenges differ for

each retailer and only a detailed strengths, weaknesses, opportunities and threats (SWOT) analysis will reveal

these. The final step of planning is to define your goals and strategies for the coming holiday season.

Action plan Once strategies are picked, the actionable items are split into those that can be implemented

Before the holiday season.

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If you are still in doubt, here are a few stats that will get you moving:

Most stores (a good 70% of them) start preparations as early as August.

A few enthusiastic retailers (roughly 20% of them) begun even earlier in June.

Only 10% start later than August.

Don’t be a slowcoach, look smart and get cracking on your holiday sales strategy now!

I. Ready your e-store1. Responsive ® + Optimized (O) = $$$ ROI

Mobile devices (tablets and smartphones) account for an ever larger share of the holiday retail pie each year.

Gartner is bullish on mCommerce and predicts that nearly half of all digital commerce revenues will come through mobile devices by 2017.

Smartphone buying is only going to go up in the coming years for two important reasons:

a) More retailers are optimizing mCommerce sites and apps. Forrester reported around two-thirds of multi-screen consumers began their shopping journey from their

smartphones. Smart phone use is high among instore customers too.

Most instore mobile users use them for price comparisons and those who do are 40% more likely to complete the purchase.

Understand responsive sites are not the same as optimized ones

Analyze differences in mobile and desktop shopping behavior

Understand the reasons and expectations of mobile visitors

Enable faster loading times

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Before you delve into the details, work out the amount of time and resources you can give your holiday planning

efforts.

Tip: Start early and bring your A-game to the holiday season. A good three months before the holiday season is what we suggest.

ROI

Around half of mobile shoppers expect sites to load in less than 2 seconds And around 41% of these shoppers jump to competitor’s site after a negative mobile experience according Google.

Cart abandonment rate increases with every additional step in the checkout funnel

Mobile shoppers are twice as likely to share content than desktop shoppers

Simplify the checkout process

Enable easy social sharing

b) Google’s algorithms are now rewarding mobile responsiveness

Google’s algorithm update of 2015 now ranks sites that are mobile friendly higher on its search

index. On-site SEO optimization will now need to supported by mobile responsiveness to

generate inbound traffic this holiday season. Etailers who start early with mobile optimization

will win customers away from competition.

About 88% mobile shoppers reported negative experiences and were quick to switch to competitor sites that are optimized.

2. Guarantee up-time The holiday season will see shoppers flocking to e-commerce sites. Some of this traffic

may head your way and cause a surge in traffic that may slow you down. If you have faced

downtime issues earlier it's best to look for a host that can scale-up easy and that guarantees

uptime.

According to Radware, an application delivery and security provider, 57% of consumers abandon a site that fails to load after 3 seconds.

Managed hosting services that automatically scale storage and offer back-up,

maintenance, monitoring and management services should be considered. While

this will mean you need to spend a little extra, you can be sure of avoiding downtime

and availability issues. Any downtime can set you back a few thousand dollars in

actual sales besides damaging brand reputation. Choose a hosting provider who

provides on-demand resourcing and has the bandwidth to guarantee up-time in the busiest time of the year.

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3. SecurityEnsuring secure transactions through your ecommerce site should be high priority. Hackers

are waiting to exploit the holiday season rush to defraud innocent shoppers. Protect

yourself from cyberattacks like Distributed Denial of Service (DDoS) attacks by investing

in a robust security solution. Subscribe to a managed services provider that monitors

your site. The provider will send periodic usage reports and alerts when improper usage is

suspected quickly flagging a possible breach.

In addition to securing your e-commerce store from possible attacks, this can also help you in improving

conversions. Trust symbols like Verified by VISA or MasterCard SecureCode instil confidence in your customers

and help in improving conversions.

4. Perfect the holiday lookGet a color makeover! A white, red and gold theme will channel the holiday spirit

perfectly to your visitors. Distribute popular holiday markers and icons tastefully

all across the site for extra holiday flair.

Your holiday bling list:

Cool holiday graphics with holiday greetings for homepage and product pages

Holiday themed add-ons

Holiday themed templates for newsletters and flyers

Holiday themed buy buttons and coupon boxes.

Don’t skimp on the holiday décor, hire a professional designer and pack as much holiday flavor into your website

as possible.

Word of Caution: All of the additional graphics might slow down your site’sloading time. Factor this in for both desktop and mobile visitors.

II. FulfillmentWhat is the one factor that could make or break your efforts this holiday season?

Your fulfillment capabilities are the most important determinant of your holiday sales success. The hassle of

shopping in a crowded mall for holiday gifts first attracted consumers to online shopping. They were sold onto

the convenience that ecommerce offered. Make sure you have a rock solid fulfillment plan to wow your shoppers

this holiday season.

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THE HOLIDAYSEASON

Strategies to streamline order fulfillment this holiday season: 1. Integration: The indispensable factor The holiday rush can train wreck even the most perfect process pipeline. If

you are relying on a loosely connected or disconnected fulfillment process

to service your holiday orders, you are headed for trouble. Mere increase

in warehousing capacity or fulfillment centers or hiring of temps to shore

up staff numbers will not take you far. Integrating the right systems , more

specifically your e-commerce and ERP systems, is critical for streamlining

orderfulfilment, minimizing errors and adhering to delivery timelines.

Ecommerce and ERP/warehouse management systems need to be integrated

well before the holiday season starts to ensure you don’t oversell and to

facilitate faster movement of products.

2. Smart buyingSavvy buyers à smart sellers

To give the best deals this holidays, you have to score the top deals through

the year. Manufacturers and distributors offer special buys at different times

of the year. The prices are significantly lower than the normal wholesale

cost at “buy ins,” “paddle buys,” and “vendor closeouts”.Customers always

do price comparisons before buying. Reach out to your suppliers about such

special buying opportunities. Stocking smart buys will help you offer Cyber

Monday and Black Friday deals that not many of your competitors can match

without slashing margins.

Tip: Keep an eye on your inventory. Loose stock leftover from holiday season with clearance sales or post-holiday deals and discounts in Q1 itself.

Keeping them on the inventory can restrict your ability to cash in on special buying opportunities.

3. Anticipate and pe preparedLook at your last holiday sales data and combine those with forecasts and trend alerts for this season to anticipate

order volumes. Make an inventory arrival schedule and factor in the sale velocity for high moving items and institute

additional cycle counts for those items. Additional cycle counts for fast moving items will ensure you don’t run out

on them.

Better, go for ecommerce ERP integration to automatically track changes in inventory and pull out of stock items

from the site.

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A few other ways to expedite the order fulfillment process include

Placing top selling items in hot pick zones to enable quicker processing and lower fulfillment time.

Pre-Packing is another great way to save time during the holiday season

4. Manage customer expectations Offering same-day delivery or expedited shipment is a huge draw for

customers and an easy way for retailers to boost sales. But avoid

extending unrealistic timelines to your holiday customers because an

increase in order volumes can make it difficult to meet expectations.

A great customer delivery experience is necessary to leave a positive

impression and encourage repeat purchases from your holiday

customers. If your order volumes have exceeded your best forecasts

take a look at how it can affect order fulfillment. Fulfillment speed and

carrier availability need to be cross-checked to set realistic

delivery expectations.

5. Plan for peak daysData analysis of past holiday seasons can yield information about sales volume and consumer behavior. Combine

this data with current predictions to arrive at accurate sales forecasts for current season. A deeper analysis of

previous data will also identify the peak day for your company and the reasons

behind the increased sales on the day. Peak day analysis can yield good marketing

insights on which promotional campaigns work and when. Knowing how your sales

correspond to marketing campaigns can inform your fulfillment strategy as well.

Avoiding peak day problems is easy if you set up to scale for the day(s) by setting

up packing lines in place of packing stations and hire

additional labor for the day(s)

Fulfillment goes beyond having a perfectly organized warehouse process and also

relies on your logistics partnerships. Even if your logistics planning is flawless, an

unforeseen storm can lay waste to your best plans.

To ensure your fulfillment weathers all storms, here are a few things you can try:

Negotiate strict Service Level Agreements (SLAs) with your logistics partners.

Check the amount of time add-ons like holiday packaging, gift-wrapping etc add to normal

fulfillment time.

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Ask your logistics team for total transparency in shipment tracking and make it available to

your customers.

PositiveNegative

6. Plan for last minute shipping surgeCarriers ramp up their capabilities for the holiday season, and retailers are careful in setting delivery expectations,

but things may go wrong despite everyone’s best efforts. Bad weather coupled with retailer over-promises and over-

committed carriers led to the 2013 shipping nightmares.Which is why retailers must ready backups for unforeseen

events including bad weather.

Check your supply-chain for vulnerabilities and have alternatives to switch to in the event of delays. Flexibility to

switch carriers is a great way to protect against shipment delays. Apart from the national carriers, there are several

regional carriers in play that cover smaller geographies but have strong local presence. Most big

retailers are already using regional carriers in the holiday season. Mid and small size retailers have been slow to sign

on regional carriers.

Using local carriers lets small retailers improve customer service by

offering next day delivery options and/or better rates.

If you plan to diversify shipping options, get a multi-carrier shipping

maagement system. These solutions have been around for a while

and generate significant savings (ranging from 25-40%) in shipping

costs. The solution automatically assigns orders based upon the

current pricing, services available and retailer preference. Using a mix

of carriers improves shipping efficiency. The holiday season

is the best time to add more carriers as logistics partners.

7. Flawless customer delivery experience

“ 80% of those who purchase a product consider shipping to be very important to the

overall shopping experience.”

During holidays shipping performance comes under increased scrutiny. Customers pick a shipping option by

balancing the cost with the timing of order receipt. How to enhance the delivery experience? If the customer wants

the product delivered, he chooses the cost and the time of arrival is set to a certain date range. Allowing customers

to track their order is an important convenience. Transparency in shipment cycle lets both customer service and

customer see where the purchase is in the shipment cycle. Being

able to live-track their order removes uncertainty regarding delivery

from the customer’s mind. Even for service executives it helps when

contacting the carrier to flag any issues on behalf of the customer.

If tracking mechanism is integrated into channels, inventory and

order processing systems the data can be used to rate carrier

performance.

Retailers should improve the customer delivery to provide a superior

shopping experience in order to stand out from competitors.

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8. Have alternatives Set up alternative delivery options like

a) In-store pick up - This is a great option for the holiday

season. It is free and immediate; customers can avoid concerns on

timely delivery. This is also the best option for last-minute shoppers,

who can drive to their nearest store to pick up the order as

scheduled.

b) Distributed fulfillment - The other important strategy is to

set up additional fulfillment centers as backups and also to share the

order fulfillment load. Companies can lease spaces under short-term warehousing contracts or stock products

with shipping partner’s warehouses to

expedite delivery.

Alternative delivery options lower fulfillment risks by reducing exposure to carrier delays. Offering click and

collect option besides the regular parcel service lets the customer chose the fastest and least expensive way

to get products delivered. With in-store pickup retailers save on shipping costs and can offer same day delivery

which is difficult with carrier delivery. In-store pickup also opens opportunities for up-selling and cross-selling in

physical stores.

But implementing in-store pickups and ship-from-store options needs

a seamless fulfillment process built on robust inventory and shipping

management systems that are integrated with order processing and

routing optimization solutions. In such a connected and integrated supply-

chain each physical store also takes on the role of a mini-warehouse and

fulfillment center. If executed well, store level fulfillment can fetch rich dividends improving sales as well as

customer experience.

III. Staff management 1. Add more tempsDue to the massive increase in order volumes, like brick-and-mortar retailers’ online retailers too need more

personnel to handle warehouse and customer service operations. Plan ahead to recruit the requisite number of

temporary workers and train them well to deliver a uniform brand experience to costumers.

2. Staff schedulesThe holiday season is when you need all hands on deck, but at least some of your

employees will be on vacation leaving you short-staffed. This can increase work for

the rest of your employees who are already struggling to cope with the holiday rush.

To ensure your staff gets adequate respite to cope with the holiday frenzy alter staff

schedules. Add weekend shifts, second shifts or allow split shift. Adjust numbers to

order volumes and avoid spikes falling on those in particular shifts.

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a) Be hands-on: Don’t be an absentee owner instead lead from the front. Being present

can also make sure you can act quickly incase problems crop up.

b) Short breaks: Give short breaks throughout the day to let your staff recoup.

Another useful hack to keep them energetic is letting them switch between tasks like

serving customers directly and backroom operations. Switching them to the backroom

for a few hours can provide them a break from continuous human interaction.

c) Back them: Even if the customer is the king, back your staff if they are being

abused or being treated unreasonably. Set the parameters of operation and empower

them to take their own decisions, stepping in only when necessary. Teach them to

handle difficult customers firmly yet politely.

d) Keep it fun and rewarding: Have fun activities at work that reinforce the holiday

context to keep employee morale high. Orgonize Holiday , dress-up days and fun

contests to create the holiday mood. Reward employees who take on extra shifts or

tough shifts with incentives like gift cards or an afternoon off from work.

Your main task: Make sure everyone on your team has what they need to do their job well.

3. Keep them motivatedWhat to do to keep your staff energized through the season and later:

e) Keep going: Don’t wind down and relax as soon as the holiday season ends. The

post-holiday period is going to be just as busy with returns, exchanges, customers

cashing gift cards etc. Make sure your employees are energetic even in the first half

of Q1.

f) Provide self-service: Help your customer support team by having a frequently

asked Questions (FAQs) page for simple questions which do not need phone or chat

assistance from a live representative.

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IV. Marketing & sales74% of retailers agreed that 20% or more of their yearly sales happen in the holiday

season, in a survey conducted by channel advisor

What drives the holiday shopping frenzy? Firstly, the holiday

season is a time of celebration and gifting for everyone. Second,

retailers reserve their best deals/promotions for this period.

The attractiveness of the deals has spillover effects and affects

purchases before and after the holiday season. Consumers

postpone and pre-pone their buying to holiday season to capitalize

on the amazing deals.Before you clap your hands in joy, remember

that all of this holiday rus will not auto-generate sales for you,

that will need some effort from your end. The holiday season

sees retailers of all sizes unleash marketing campaigns to attract

consumer attention towards their brand and products. In order, to meet your holiday revenue targets you need to

stand out to your customers. And, here are some cool campaign ideas and holiday strategies that can help you:

1. Plan your participationThe last two months of the year have at least one holiday falling in each week. Pore over the holiday list and

decide which ones you want to focus on. Use insights from the last holiday season to understand which holidays

perform better for you. Plan marketing campaigns and create promotional content for your most active holidays

well ahead. Once the holiday season starts you will be boxed in by the deluge of orders and have no wriggle

room to work on your holiday marketing.

2. SEO optimize your site, generate more inbound leads

72% of customers start their buying journey in the search engine

Optimizing your site to increase its search visibility and ranking is crucial to attract new customers. Adding meta

tags to all the pages and alt text for your images is something you must get onto immediately if not done already.

Check for broken links and fix them. Here are some key actions you must take:

a) Product pages

Add the products that are going to be part of your black Friday and cyber Monday deals to your catalog early on.

Even if the items would really be available only in the holiday season, getting them on site early can help in two

ways:

It gives search engines time to index each product page.

It is visible to early shoppers.

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b) Landing pages

Get your Cyber Monday and Black Friday pages along with exclusives and promotions

pages up early, maybe even months early. Some savvy retailers like Target keep their

cyber Monday page up all through the year. This move not only gives it a strong search

engine presence but also makes it visible to shoppers who begin to search for cyber

Monday sales as early as July or August.

Think with Google, a digital marketing publication from Google, in its 2014 edition reported that about

29% shoppers began their Christmas purchasing before Halloween that year. It also pointed out that retailers

were aware of this fact and spread their deals throughout the holiday season to cater to early and late shoppers.

“Not only was consumer interest in Black Friday up [27% year-over-year] from 2012,

but queries relating to the topic also started about a week earlier,”

wrote the think with Google authors

Your landing page can start with something basic and evolve as the

holiday season nears. For starters, add meta tags, a call to action

for sale alerts and hints or previews of what’s to come. After this,

slowly add content to the page as you ramp up your content marketing

efforts. Once the holiday season starts start displaying your deals and

discounts.

Don’t forget to offer a Black Friday and Cyber Monday Email Subscription to remind them of deals on offer after the

season starts.

Online search along with email marketing are the main digital pathways through which customers will come to your

portal this holiday season, if the surveys are right. Inbound leads are more likely to convert too, which is why you

must prioritize SEO optimization.

3. Design your campaigns early a) Begin content marketing earlyContent marketing can help attract qualified leads that have higher conversion rates

to your site before and after the big sale days. Video marketing is very popular right

now and should be on your marketing wish list. Also add how-to-videos or articles

for items that are hot that season. Holiday gift guides or blogs that feature your best

deals are also good ways to attract traffic to your site. Informational content that helps

the consumers’ holiday shopping efforts should be the goal of your content marketing

efforts. Some of this content could last beyond the season, a generic post like “what to

get my husband for Christmas” might drive visits for several years.

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b) Email marketing

As already mentioned, email marketing maybe the second most effective means

to reach prospective shoppers this season. But email campaigns have to be

designed well in advance. A compelling promotional email will place your deals

favorably to customers using beautiful artwork and copy. Email marketing can

deliver a better ROI than your other marketing efforts.

Email marketing drove as much as 17.7% of

online orders during the 2014 season.

c) Social marketing

A study by NM Incite found that 71% of cus tomers who

expe ri ence pos i tive social care are likely to rec om mend that

brand to oth ers, com pared to 19% of cus tomers that receive no response.

Social media is already an important channel for marketing but with the advent of buy

buttons that enable social checkouts it is poised to dominate your omni-channel retail

strategy as well.

Social listening helps deliver superior customer service besides yielding marketing

insights. Have a separate social media desk as part of your customer support efforts.

Social marketing needs to be a key enabler for sales this holiday season.

4. Reward your loyal customers Loyalty needs to be recognized and rewarded and the best time to do it is the holiday season.

75% of shoppers belong to up to 10 loyalty programs, and 62% of consumers feel

that the brands that they’re most loyal to have not done enough to reward them.

Privilege your loyal customers with previews of offers and let them place advance

orders. This not only helps promote loyalty but also spreads orders to different

time slots avoiding peak loads and making inventory management and fulfillment

easy.

5. Start with your staff Leverage your employees and their social circles for some extra sales. Build custom promotions and get your

employees to share them with friends and family. To incentivize them reward them for sales that happen through

their reference.

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50%off

Christmascoupon

6. Deals & more deals Don’t reserve all your deals and discounts only for the big sale days, run daily deals

for early bird shoppers and your last-minute customers as well. This keeps the

excitement alive, spreads traffic over more days and boosts sales. Staggering your

deals can encourage repeat purchases and make inventory and fulfillment process a

lot smoother and cheaper. Use Omni-channel marketing to push your daily deals out to

holiday shoppers through email alerts, push notifications, desktop and social

media alerts

7. Free shipping Growing customer expectations have made it necessary to offer shipping perks. A survey

conducted in 2010 revealed that 93 percent of respondents were more likely to buy online if

they were offered free shipping. Costs associated with free shipping can, in fact, be

Controlled to a certain extent, which can even help astute online retailers attain margin.

8. Packaging matters Packaging determines how customers feel about the product. Holiday season is a busy time

and creative gift-wrapping can not only earn you customer gratitude but also loyalty.

Holiday packaging is smart marketing spend because it increases shareability.

Recent research found that 40% shoppers felt branded packaging would make them

more open to recommending a product to friends.

Shareability is key to raising brand awareness and for new customer acquisition. To wow and delight customers this

holiday season and to differentiate yourself from competitors invest in branded packaging.

9. Utilize third-party marketplaces Omni-channel sales is as important as omni-channel marketing. Holiday season is the best time to explore third-party

marketplaces for that extra sales volume. Identify the right marketplace for your business based on demographics

and product portfolio. Third-party marketplaces can add value and elevate customer experience to a whole new level.

There a bunch of other advantages to leveraging third-party marketplaces:

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Deals

Increases visibility and brand reputation

Third-party marketplaces are the best place to introduce and promote new products, as they can be exposed to

a large customer base with little effort. All you need for sales success in third-party marketplaces is to align the

right products with the right marketplace.

Word of caution: Research selling policies of the marketplace carefully

to see how they align with your business policies. Ensure that customers acquired

through third-party platforms get the same customer experience as your regular

customers. Good customer experience validated by positive

reviews can multiply sales on these platforms.

10. Don’t forget the flyersFlyers and handouts have been marketing staples for decades now. Even after the advent of email and social

media marketing, flyers are still around. Having a pdf flyer in your landing page and emails to exhibit your cyber

Monday and black Friday offers is a good idea. The same flyer or handout can be published on deal sites to

get some additional traffic your way. Customers looking for discount coupons often land on these sites and

advertising costs of these sites are low despite the significant traffic that they see. Ex: GottaDeal.com

A goal without a plan is just a wish.

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Inventory listing and management is easy

Cool holiday graphics with holiday greetings for homepage and product pages

If you have high hopes and ambitious targets for this holiday season, act now! Conduct a complete overhaul

of your e-store as well as fulfillment and marketing departments. We have covered the most important aspects that should get your attention in this guide.

Execute a fair number of these ideas to make this your most successful holiday season ever!

A Solution Packed with Features

About i95Dev

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i95Dev provides an integrated e-commerce solution suite which enables retailers,

distributors and manufacturers to utilize current and emerging technologies such

as mobile, social media and market places, to reach more clients and markets

while increasing efficiency and reducing costs. i95Dev’s expertise is in providing

integrated solutions with Magento, the eBay owned, market leading open-source

e-commerce platform, and Microsoft Dynamics GP, NAV and AX as well as CRM.

i95Dev is based in Dallas Texas, with locations in New York, Bethesda MD, Sydney

Australia, a development center in Hyderabad India and employs 140 mainly

technical staff. We are big enough to be stable and have ample resources while

being small enough to provide individual service to Partners and customers.