Heather R Morgan| @HeatherReyhan|www.salesfolk.comHow to Create Personalized Emails at Scale

◆ Sales Enablement startup that helps B2B companies accelerate their sales

◆ HOW? We combine persuasive copywriting with game theory

◆ We 2-3x our clients response rates◆ Some of our cold emails have 38%

◆ Clients:

About

How do you write personalized cold emails for thousands of prospects?

#1) Understand Your Audience

#2) Uncover Your Audience’s Pain Points

#3) Demonstrate solutions to problems

Pro Tips for Killer Cold Emails

1) Focus each email on 1 idea

2) Discuss benefits, not features

3) Show - Don’t tell your value

4) Tailor your message with custom inserts

5) A/B test & optimize messages

Include Template and Stats????Email Template with 10% Response Rate

The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

What are you doing to ensure {!Company}’s sales team

maintains its competitive edge quarter over quarter?

The Value Story

• Social Proof

• Numbers/Stats

• Show, don’t tell value

We’ve helped companies like Dropbox and Granite Insurance

increase and maintain their sales team’s numbers by implementing

incentives across their sales funnel, and I believe the same concept could

work for {!Company}.

The Call to Action

• Incentivize

• Specific time or “When”?

When do you have time for me to share this quick idea with you?