Cold E-mail Tactics That Generate Warm Leads

Emilia Mosiewicz Sales Director, LiveChat

1.How to write responsive e-mails2.How to open a dialog with a corporate client3.How to close more deals with cold emailing

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What is Cold E-mailing?

“A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously. Cold emails are different from spam mails. If some proper procedures are not followed, a cold email could become a spam mail”

- Wikipedia

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10 Golden RulesThat will turn you into Cold E-mailing Super Hero

Keep it short- 3 - 6 sentences

1.

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- short and simple - clean- mobile friendly

Bad E-mail

Good E-mail

Keep it clear

- focus on them - get to the point - talk benefits not features

2.

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Keep it natural3.

- be human - read it out loud - imagine you are face 2

face with a prospect

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Not natural

Natural

Personalise it4.

- do a research - show you care - tailor-made content

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Tailor-Made for Basecamp

Hello Jason,

Hope your holiday weekend went great. I'm outreaching to you because of two reasons:

#1. I would like to congratulate you on a great book!

"Rework" provided me with some great values. I really like that you cut the unnecessary content and delivered just the essentials - it makes it an amazing piece, so pleasant to reread.

#2. I would like to ask you for some insights.

I 'd be happy to find out if our solution could boost sales and simplify support for Basecamp. I know that you have an excellent support and use Twitter for customer inquiries.

Have you thought about doing it via chat straight on your page and help more customers?

Tailor-Made for IKEA

Hello Siri,

I’m outreaching to you because yesterday I had a call with Corey Walwalski, Customer Support Team Leader at IKEA Canada.

Corey’s team is using our tool to chat with website visitors, answering their questions regarding an order, tracking which products/landing pages are the most visited ones and converting visitors into customers. After implementing LiveChat on their website, the conversation rate increased in 25%.

How about your customer service and sales goals? Is there anything missing at your current customer support service that prevents you from selling to more customers online?

End it with a question5.

- focus on your goal - be specific - be clear

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Examples

Are you available for a 15-minute Skype or GoogleHangouts meeting this week?

How about a quick call tomorrow afternoon?

Does your [AREA] team have any interest in learning more about [YOUR PRODUCT BENEFITS]?

Goal - Schedule a meeting

Goal - Get a feedback

Is there anything missing at your current [AREA] that prevents you from [THEIR GOAL]?

Have you ever though about improving [AREA] so you can [THEIR GOAL]?

Add cool signature6.

- HTML format - clean and pretty - your happy face - up to date channels - web address - phone number

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Keep following-up7.

- make it natural and consistent - make it valuable - make it short - make it funny

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Be different8.

- find your unique style - add your own cherry [ picture,

gif, song? ]

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Example

9.

- prospect within your Ideal Customer Profile

- automate your process - work only with verified e-mail

addresses

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Prospect like a pro

Dux - Soup

Keep learning10.

- A / B test - measure open and

response rate - test new ideas - test different subject lines

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# Open rate 60 % - 70 % # Reply rate 20 % - 30 %

E-mail Campaign Example1 E-mail + 5 Follow-ups

Sebastian Stadil

App for: - Automatic swiping - Automatic messaging - Automatic date

scheduling

“Bonjour ! I read your profile and think we might get along; want to grab coffee some time next week?”

No response. Wait one day. Second shot:

Perhaps I can tempt you with some pastries instead? I know of place with fruit tarts, chocolate pies, and macaroons. :)”

No response. Wait one day. Third attempt:

“Fine, if you don’t like coffee nor pastries, we can do tea. How does tea sound?”

Her: “You’re confident, I like that. Tea sounds good :)”.

Bingo. But I wasn’t confident, I was automated.

Results

How did it go?

“I failed at engineering love. 150 dates without success. Most of the first dates led to nothing: we didn’t have much in common.”

- Sebastian

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First E-mail

Hi {{FIRST_NAME}},

I’m reaching to you on behalf of LiveChat because: - You work hard to {{SNIPPET_1}} - Our tool can really help you convert more visitors into buyers - {{WWW}} is one of the coolest e-commerce websites I’ve ever seen :)

Right now, 18.000 businesses, including 6,725 retail companies like Quicksilver, Warby Parker, and Kogan are using LiveChat.

Our software allows to engage and chat with your customers directly on {{WWW}}, so you can increase your sales and customer retention.

Does your team have any interest in a quick call to see if this is something they can effectively utilise?

Follow-up #1

Hello {{FIRST_NAME}}, I just realised I haven't received a reply from you and I'd like to give you more info on us.

I've been talking with a lot of e-commerce business' lately and most of them want to: - Convert more website visitors into buying customers - Increase customer happiness, loyalty, and retention - Gather higher quality leads with more data about them.

Are you aiming for similar improvements at {{COMPANY}}?

Hi {{FIRST_NAME}},

I’m staying persistent here since I sense a possible fit. I’ve asked our e-commerce clients about their experience before LiveChat. Without our tool they were:

- Losing customers due to worse engagement - Missing new sales opportunities - Having a higher cart abandonment rate

Have you been working on those issues too?

Follow-up #2

Hello {{FIRST_NAME}},

Since you still haven’t replied, I assume you may be busy. Just give me 1,2 or 3: 1. I’m interested - let’s talk! 2. You’re talking to the wrong person. You should contact our _____. 3. I’m [….] to busy [DOING AWESOME THINGS]

Follow-up #3

AWESOME GIF

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Dear {{FIRST_NAME}},

Refreshing my inbox, but still nothing here from you :( Any chance for a reply?

Follow-up #4

AWESOME GIF

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Hi {{FIRST_NAME}},

I still haven't got any response from you. I'm guessing it's just a polite way to say "thanks, but no thanks".

I hope you don't mind me taking you off my contact list. If at any point you would like to get in touch, I would be more than happy to reopen the topic.

Best of luck to you and {{COMPANY}}!

Follow-up #5

AWESOME GIF

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How to open a dialog with a big company

Research1.

- study their problems - learn their goals - find Decision Makers

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Tailor-Made2.

- run 1 campaign for one company

- personalise each e-mail - connect on an emotional

level

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LinkedIn3.

- be specific - tickle their egos - ask for referrals

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Example #1

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Example #2

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How to close more deals with cold e-mailing?

Ask questions1.

- what are your objections? - what are your concerns? - what are your priorities? - what is yours roadmap for this

year? - when should we reconnect?

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Be persistent2.

- with prospects that are worth your time

- check-in once in a while - send some valuable

content - send a holiday card

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Be patient3.

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- with prospects that are more likely to convert

- mark a comeback in your calendar and come back strong