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Overcoming 5 common mistakes with sales incentive systems

5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

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Page 1: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Overcoming 5 common mistakeswith sales incentive systems

Page 2: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Forgetting the “Management” in

Sales Performance Management

COMMON MISTAKE#

Page 3: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

What Sales Compensation Managers tend to do

Focus extensive time and energyon automating calculations

What Sales Compensation Managers should be doing

Manage sales performance, and drive behavior that aligns with

company strategies

Page 4: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Provide reports and dashboards that enable managers to track regularly and focus their efforts.

Tip

John Linsmar has the lowest quota

attainment percentage: I’d better click through to see his metrics to find out what’s up.

Page 5: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

TipGive managers (and representatives) the ability to drill down to understand the metrics that matter.

John is strong in customer interactions. He has nine interactions per day and, our benchmark is set at five.

But he is weak when it comes to no decision loss ratio and sales cycle length, so I should train or coach him in these two areas.

Page 6: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Customer example: Learn how DestinationXLused Sales Performance Management technology to drive training programs.

[Managers] can understand, at a glance, the productivity of all of their associates.”

“Management uses the information about store productivity—how many units the store sells every hour, and how many dollars each of those transactions is worth—to help drive training programs.”

Senior vice president of human resources,[supply company]

Download the full case study

Page 7: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Look at Sales Performance Management from a holistic employee lifecycle perspective

Assign quota and territory

Encourage desired behavior

Process incentivesVisibility for alignment and coaching

Learn to be a better seller

Model and deploy changes

Use analytics to close more sales

Profile your “A-team”

Hire the best sellers

Onboard for a quick “ramp-up”

Page 8: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Download the Aberdeen Group report Beyond the commission: will you stay ahead

of the SPM maturity curve?

You will learn:Peer-driven recommendations for the modern sales leader and sales operations practitioner, including both basic and advanced sales performance management best practices.

Page 9: 5 common mistakes with sales incentive systems: Forgetting the management in Sales Performance Management

Explore additional IBM Sales Performance Management resources