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Outdoor Digital Menu Boards
or…You Wanna Take This Outside?
Agenda
• Presenters• Benefits• Is it worth it?• Building a great outdoor menu strategy• Planning your strategy• What do outdoor solutions look like?• Q&A• Recap
Jason BatesProduct Analyst
13 Years a Digital NerdFavorite Movie: Hitchhiker’s
Guide to the Galaxy
Chuck GehmanVP of Product Management
19 Years a Tech FanaticFavorite Movie: Rocky
Dave PerrillHe’s not presenting, but we thought this picture was too
good to pass up!
Introductions
Benefits
Improve operational efficiency by…Increase revenue by…
Benefits
• Reducing labor changing outdoor content for dayparts
• Ensuring up to date product mix & pricing
• React quickly to current events in your restaurant
• Provide multi-lingual support
• Simplifying menu content to improve speed of service and customer experience
• Focusing customer attention on items you want to sell
• Advance your ability to market to your customer at the point of purchase
Outdoor Digital Menu Boards…
What Do Outdoor Solutions Look Like?
Gone are the days of clunky cabinet units taking up precious real estate in your drive-thru…That’s IF you happened to live in an area where they could function. New outdoor
installations are sleek, easy to install, and built to withstand any environment
Presale DisplayOutdoor Menu System
Promotional Display or Queue Instructions Integrated Order
Confirmation
What do outdoor solutions look like?
Where would YOU rather order?
What do outdoor solutions look like?
Is it Worth it?
Make the Leap!
Outdoor Digital Menu Boards can be expected to provide equivalent increases in operational efficiency and revenue to indoor signage options…in the biggest segment of
your business!
Is it worth it?
Drive-thru revenue constitutes 60%-70% of overall revenue for the average QSR/Fast Casual restaurant. Most operators recoup their initial investment in outdoor digital menus
within 18-24 months, using hardware that is built to last much longer than it takes to recoup the investment.
Is it worth it?
Build a Great Outdoor Content Strategy…
Easy to Read Menus with Fewer Items
Brand Message
Caloric Values
Promos & Order Confirmation
Zones, Overlays, and Dynamic Information
Simple Promo Content that Directs
Customers to Suggested Orders
Quickly
Building a great outdoor menu strategy
1. Choose Your
Champion
2. Identify Stakeholders
3. Plan to Measure
4. Coordinate Partners
5. Initiate Rollout
6. Manage Through
Completion
Planning your project
• Standardized installation model• Turn-Key Solution• Climate Control• Brightness• Durability• Warranty• Modular Design
Finding an Outdoor Digital Menu Solution
What to Look For
• Standardized installation model• Turn-Key Solution• Climate Control (-20 to 120 F)• Brightness (2,000 NIT)• Durability• Warranty (3 years)• Modular Design
WAND ViewStation
Powered By:
• Standardized installation model (easy install)• Turn-Key Solution• Climate Control (-15 to 120 F)• Brightness (700 NIT)• Durability• Warranty (2 years)• Modular Design
WAND Extreme
WAND Outdoor Digital Menu Solutions
Digital Menus in the Drive-Thru….• Increase operational efficiency • Drive increased revenue• Improve brand messaging• Improve customer experience• Look great!
Recap
Q & A
Jason BatesProduct Analyst
12 Years a Digital NerdFavorite Caffeinated Beverage:
Jolt [email protected]
Chuck GehmanVP of Product Management
19 Years a Tech FanaticFavorite Caffeinated Beverage:
Presenters
Thank you!
T Hanks!
