Upload
kim-granados
View
61
Download
0
Embed Size (px)
Citation preview
Rachel Zoe once stated, “Style is a way to say who you are without having to speak.” My costumer represents that quote with her shy yet stylist personality. By having her clothes
speak for her she makes people feel something when they look at her. It is almost as if she is art and one tends to wonder the mystery behind her.
My costumer would be within the age range of 18 to 25 years old. My brand would not represent a specific type of ethnicity, as it would be very diverse. She is either a high school or college student. She does not have a family of her own yet, because she is
focusing on creating a future for herself. She may have a part time job but nothing serious yet. Since her style speaks for her, you are left to wonder about her personality. Only the very few people she lets in her life know who she really is. As an introvert she enjoys her
own company more than being around large groups of people. Her hobbies include photography, drawing, shopping, exercising, reading, and traveling. You can find her in a
cafe, art gallery, park or occasionally in the gym. The city is the perfect place for her to be in since fashion, art and architecture all coexist there. She loves living in the city but
misses seeing more of nature.
Consumer Profile
There is something about the twilight sky that makes the woods feel like home. The paths filled with beautiful scenery go on for days. Feeling
lost and found at the same time happen a lot during twilight in the woods. Being at peace with yourself is the main reason why it feels like home. This
home is not meant to be conformed; only free spirits are allowed in. It is safe to break free from who you have been hiding in all day long. It is a graceful thing finding beauty in the depths and darkness of the woods.
There are secrets that lie there waiting for the brave free spirited souls that come alive during this time. One must never forget to be one with the
woods during their stay.
Theme Development
The woods are lovely, dark and deep. But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.
-Robert Frost
Color StoryThe mixture of the twilight sky and woods sets an
interesting tone. Dark colors such as Olive Drab and Bark emphasis the depths of the woods. Even the
free spirited souls have some darkness. On the lighter side, Daydream and Bittersweet bring out the
softness in the twilight sky. Feeling lost and found at the same time is represented through these colors.
Bark Purple HazeOlive Drab
AshesDaydreamBittersweet
A dull olive to represent the start of fall.
An orange that gives the illusion of warmth in the fall.
A soft grey that calms down the transition before nightfall.
A light lilac that brings out inner femininity.
The darkness and depths of the woods is represented with this deep brown.
With the twilight sky present this purple represents the changing of time.
#19-3424 TCX#19-0509 TCX #19-0915 TCX
#17-1500 TCX#16-1710 TCX#16-1363 TCX
Lightweight fabrics are ideal for the woman who wants to feel comfortably lost in the woods. These fabrics bring out her inner soft feminine side with a little sparkle to them.
The fabrics are solid colored with trims that give the garment a slight haute couture feel. The long lengths of
each fabric drape perfectly on the body. In this fall season some jersey knit garments are required on top of the chiffon
and polyester crepe dresses.
Textile and Trim Forecast
Solid JerseyFloral Silk ChiffonPolyester Crepe
Sheer Lace Hook & Eye TapeBeaded Rhinestone Trim TasselFancy Sequin Trim
The beauty of the depths and darkness of the woods reflect our woman. Her style is a mixture of a grunge and military feel. As she enters the woods during twilight her feminine side comes out. For the woman who wants to go on an adventure during twilight in the woods, these slim
silhouettes are perfect for endless wandering. A slight haute couture feel is present as decoration and function
intertwine.
Design Development
References • http://introvertspring.com/challenges-introverted-woman-infographic/ • http://io9.gizmodo.com/the-science-behind-extroversion-and-
introversion-1282059791 • http://www.buzzfeed.com/annaborges/brb-im-introverting?
utm_term=.tsGeeYEkMy#.dv688BPVdR • https://www.pinterest.com/pin/556827941404281371/ • http://www.moodfabrics.com/steel-mechanical-stretch-polyester-crepe-de-
chine-306644.html • http://www.moodfabrics.com/khaki-solid-jersey-fp20782.html • http://www.moodfabrics.com/oscar-de-la-renta-chocolate-floral-silk-chiffon-
fs19977.html • http://www.moodfabrics.com/325-black-sheer-lace-7311.html • http://www.moodfabrics.com/2-brown-basic-tassel-13561.html • http://www.moodfabrics.com/white-hook-eye-tape-24261.html