Opportuni)es  in  Smart  Retail  in  the  UK  Business  Opportuni-es  for  Finnish  companies  

Four  key  areas  for  new  business  for  Finnish  companies  Key  protagonists  in  the  UK  value  chain  are  the  retail  technology  providers,  adver-sing  agencies  (including  digital  agencies),  distributors  (including  supply  chain  and  logis-cs),  retailers  and  brands.  They  are  inves-ng  heavily  on  Smart  Retail  technologies  in  following  areas.      

1.   Omni-­‐channel  experience  

2.   Mobile  Commerce  

3.   Social  Media  

4.   Cloud  Compu)ng  

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Omni-­‐channel  experience  

To  win  the  baJle  in  the  hyper  compe--ve  markets,  retailers  are  inves-ng  in  Smart  Retail  strategies  that  offer  their  customers  a  seamless  and  fully  integrated  level  of  customer  service  throughout  the  retail  journey  enhancing  the  bricks  and  mortar  and  digital  experience.  

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RETAIL  WEEK  SURVEY  

Omni-­‐channel  experience  

Finnish  companies  have  exper-se  and  poten-al  for  new  sales  especially  in  the  following  areas  of  omni-­‐channel  experience:      

•  audio  visual  experiences  •  social  media  •  customer  experience  •  supply  chain,  forecas)ng,  category  management  and  logis)cs  

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RETAIL  WEEK  SURVEY    

Mobile  Commerce  

According  to  Frost  &  Sullivan,  mobile  represents  a  fundamental  shiZ  in  the  way  consumers  are  discovering  buying  and  interac-ng  with  retailers.  This  applies  strongly  to  the  UK  Smart  Retail  market.  

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RETAIL  WEEK  SURVEY    

Mobile  Commerce  

Finnish  companies  have  exper-se  and  poten-al  for  new  sales  especially  in  the  following  areas  of  Mobile  Commerce:    

•  loca)on-­‐based  mobility  • mul)  device,  mul)-­‐channel  and  omni-­‐channel  transac)on  processing  in-­‐store  and  on  the  move  

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YOUGOV  RESEARCH  

Social  Media  

Retailers  are  inves-ng  heavily  in  integra-ng  social  media  with  other  online  marke-ng  programs.  Retailers  are  now  coming  to  terms  with  how  to  use  social  media  for  marke-ng  purposes.    

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RETAIL  WEEK  SURVEY    

Social  Media  

Finnish  companies  have  exper-se  and  poten-al  for  new  sales  especially  in  the  following  areas  of  Social  Media:      

•  social  media  applica)ons  

•  online  communi)es  

•  high-­‐performance  loyalty  tools  

•  social  media  marke)ng  

•  advocacy  

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Cloud  Compu)ng  

The  ability  to  convert  customer  data  into  useful  customer-­‐centric  informa-on  that  is  relevant  to  the  customer  in  real-­‐-me  at  point  of  retail  experience  is  a  key  driver  for  cloud  based  investments.    

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Cloud  Compu)ng  

Finnish  companies  have  exper-se  and  poten-al  for  new  sales  especially  in  the  following  areas  of  Cloud  Compu-ng:      

•  Big  data  solu)ons  

•  System  integra)ons  

•  Analy)cs  and  dashboard  visualisa)on  

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Act  now  to  get  new  business  from  UK  smart  retail  market  

Export  Finland's  local  experts  can  help  you  take  benefit  from  UK  Smart  retail  opportuni-es  and  connect  your  company  to  key  decision  makers.  Contact  us  for  advice  free  of  charge.      To  read  more  about  this  opportunity,  please  visit:    hJp://www.expordinland.fi/web/eng/market-­‐opportunity/opportuni-es-­‐in-­‐smart-­‐retail-­‐in-­‐the-­‐uk      

Contact:    Perry  Le  Dain  Senior  Advisor  perry.ledain@finpro.fi  

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