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International shopper insights- Paul Porter

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Page 1: International shopper insights- Paul Porter
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International Shopper Trends

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The Digital Shopper

Personalisation

Shopper Power

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The digital shopper

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3.42 billion internet users, 46% global reach

2.31 billion social media users, 46%

3.79 billion unique mobile users, 51%

1.79 billion mobile social users, 27%%

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83 percent of customers said they would rather deal with a person to solve a customer service issue than get digital help

accenture

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DIGITAL SIGNAGE

E-TAILERINCENTIVE

& CRM ACTIVATION

SHOPPER INFLUENCER PLATFORMS

IN-STOREMOBILE TOOLS

DIGITAL SHOP IN SHOP

ONLINE SHOPPER LOYALTY TOOLS

SHOPPER WORD OF MOUTH TOOLS

DIGITAL PROMOTIONS

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Personalisation

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Personalisation works?

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Shopper Power

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PERSONALISATION

DIALOGUE

DIGITALISATION

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THANK YOU!