Him international Global Shopper Research 2016

© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved

UNDERSTANDING SHOPPERS AROUND THE WORLD

October 2016


WHO ARE HIM!?

We are shopper experts and have been for the last 50 years

Speak to over 100,000 shoppers every year

Covering all retail channels and key markets in depth

We work with most major FMCG suppliers & retailers

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjCkP7e0onNAhUFLhoKHb5DDsAQjRwIBw&url=http://www.bp.com/en/global/corporate/about-bp/our-brands/the-bp-brand.html&bvm=bv.123664746,d.d2s&psig=AFQjCNHvfodxA3TNgHpODiKmet4akNMGWA&ust=1464967334072967


WHAT MAKES US DIFFERENT

•Sales data tells you the WHAT•What has been bought, category brand and SKU where robust•Broad view across channels•Lower pick up of small baskets•Heavily reliant on quantitative analysis

• him! shopper research tells you the WHY

• We help you to understand the attitudes and behaviours of shoppers

• What is driving them to store and their decisions in-store

• How to influence their purchasing habits

• What their barriers to purchasing are• How satisfied they are with retailers

Shopper insights are the missing pieces of the puzzle that when

connected with sales data provides the complete picture

© him! international Ltd 2016. All rights reserved

WE ARE EXPERTS IN

COMPETITOR ANALYSIS

UNIQUE CONSULTANCY

“CONVENIENCE” SECTOR

SHOPPER EXPERIENCE


WE OFFER FLEXIBILITY TO ENSURE OUR INSIGHTS ARE RIGHT FOR YOU

GlobalBenchmark shoppers across

the leading convenience markets highlighting the

latest trends, lifestyle habits, consumption behaviours, shopper importance and

satisfaction ratings

CountryLooking at specific countries

in depth with shopper attitudes, behaviours and

trends which are influencing how and why they shop.

With additional depth on key accounts within the country

Key accountsDigging deeper into key

accounts, to understand who the shopper is and what

makes them tick. Looking in detail at the key influencers

and the key barriers to purchase with additional category insight available

We can tailor a insight package to suit your needs


READY-MADE SOLUTION: HIM’S GLOBAL SHOPPER STUDY

We look into small format convenience and forecourt shopping across key markets – we benchmark shopper feedback in key markets and across accounts

UK

Ireland

France

Spain

Germany

Russia

SwitzerlandJapon

China

Poland

Netherlands

Indonesia

Czech Republic

Belgium

Australia

Sweden

Denmark

Italy


GLOBAL SHOPPER STUDY, TOPIC AREAS

• The importance and need for differentiation of offer to meet evolving shopper demands

• The rise of health – what does this really mean for shoppers in convenience

• Blurring of the convenience channel and the merging of shopper missions

• Maximising the in-store experience – what does the perfect store look like

• Exploring the reasons behind why shoppers use these stores and how it’s evolving

• Unlocking the keys to driving shopper loyalty through delivering satisfaction

• The shopper journey – understanding the drivers to store choice and how to increase footfall

• Purchase decision hierarchy - How best to influence the shopper in store and what is needed to change their pre-determined behaviour

• Understanding the core range and merchandising solutions to deliver against different shopper needs

• The role of price and promotions to the modern shopper

WE CAN INCLUDE YOUR INPUT TOO!


GLOBAL SHOPPER STUDY: EXAMPLE OUTPUTS


WE ALSO PROVIDE COUNTRY SPECIFIC INSIGHT


AT HIM WE CAN SUPPORT YOU IN VARIOUS WAYS

We are consultants in the convenience sector and support our customers as an extension of their team

Internal workshops

Joint supplier workshops

Store validation

Working with your existing

sales dataThought

leadership & future

thinking

Best in class store tours

Further deep dive analysis

Range reviews


DON’T JUST TAKE OUR WORD FOR IT

“HIM is a sounding board for our strategic and tactical business plans. The feedback enables us to focus and deliver on what matters most for our shoppers.”

The Co-operative

We have worked with him! to develop our strategy focussed on customer missions and clear points of differentiation to distinguish SPAR from the competition.

him! have been instrumental in developing our customer proposition with decades of experience in the convenience sector.

Debbie Robinson, MD of spar UK

“HIM provides us with invaluable information so we can identify opportunities within this category that help us to develop strategieswhich get results.“

Coca-Cola Enterprises Limited

No-one knows the convenience sector and "the shopper" as well as him! That powerful combination means that him! speaks with authority, credibility and deep-rooted knowledge to help businesses grow.

Martin Inkster, MD of UK & Ireland for Philip Morris


For more information please contact:

[email protected]

07920566722

www.him.uk.com

mailto:[email protected]

http://www.him.uk.com/

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https://www.linkedin.com/company/him-?trk=cp_followed_name_him-

https://twitter.com/thoughtsfromhim

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Him international Global Shopper Research 2016