David Smith, Head of Digital, GS1 UK

Nick Lansley, Innovation Insider, Nick Lansley's Innovation Lab

GS1 SmartSearch

A new standard for the web

Features and Benefits

12 November 2015

© GS1 2015

What is GS1 SmartSearch?

A new GS1 standard that makes it easier

to keep information about products

visible across the web in

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Search engines Manufacturer and retailer websites

Social media

© GS1 2015

How does GS1 SmartSearch help?

Current situation: online product information is not

provided consistently in a structured, machine-readable

format

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© GS1 2015

How does GS1 SmartSearch help?

With GS1 SmartSearch: computers can understand and

process product information consistently

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© GS1 2015

Thank you!

For more info and to consider taking part please email

david.smith@gs1uk.org

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